6 Employee Engagement Challenges and How to Overcome Them
Uncover six overlooked employee engagement challenges -- from poor manager communication to lack of recognition -- and practical solutions for each one.
Jess DeVore
Published:
September 6, 2023
Last updated:
October 8, 2024
What we'll cover
A paltry 36% of US employees are engaged in their work, as per data from Gallup. On top of that, 11.5 million workers left their jobs in the time period between April and June of 2021.
It’s no secret that engaged employees are less likely to skip work and are much more productive. They are also more likely to stay with their organization.
So with roughly 2% of the entire US workforce quitting on a monthly basis, you can’t afford to ignore the employee engagement challenges in your company. Identifying employee engagement barriers in the workplace and addressing them should be your top priority.
But what should you look for? What might be the issues in your organization hurting employee experience and retention?
This post will help you understand what those barriers are, and what you can do about them.
Let’s begin.
Employee engagement challenges that can make or break your business
A study shows that a highly engaged workforce can reduce a company’s turnover rate by 25 to 59%. And it all starts with identifying the barriers to high employee engagement. These are:
1. Excessive red tape
How many procedures and rules should an employee follow to get basic tasks done in your workplace? If there are too many, it will negatively impact employee engagement.
According to the Employee Outlook Survey from the CIPD, unnecessary rules and procedures are the biggest hurdles to employee productivity.
Your work environment is supposed to provide a smooth work experience where employees can get things done easily with minimum stress. This will require simplifying your work processes wherever possible.
How to overcome this employee engagement barrier?
See which admin tasks are taking the most time for both the admins and workers. Then reduce the number of sign-offs required to approve these tasks.
Implement a tool that can automate common workflows. With Blink’s micro apps, for instance, admins can create and share digital forms, collect data, and automate key workflows.
2. Line managers and supervisors with poor communication skills
If there’s anyone in the position to bring the skills and focus of team members into alignment with the goals of the organization, it’s the middle manager.
In factories and other similar establishments, for example, line managers form a pivotal link between frontline staff and senior leaders. Yet they are often ill-equipped to engage their teams.
The Management Empowerment Report reveals that just one-third of front-line managers received specific training to support employees. Most have been chosen for the role because they were good workers, not because they were good managers.
Inspiration and transparency in communication are critical improvements a leader can make towards solving employee engagement challenges.
How to overcome this employee engagement barrier?
Open channels of two-way communication among the line managers and their teams.
Provide managers with resources and tools to collect staff input with methods such as internal surveys and quizzes.
Support with adequate employee engagement training for managers on how to engage and communicate with their teams.
3. Lack of one-on-one time
Only 21% of millennials and 18% of non-millennials meet with managers on a weekly basis. Most say they meet less than once a month.
One-on-ones are essential for managers to get to know employees on a personal level and discuss their needs, concerns, and growth opportunities. They could be considered a key driver of employee engagement.
Not just that.
Without frequent one-on-one meetings, a manager’s ability to communicate effectively with employees about projects and performance is limited. And what suffers as a result? Employee engagement.
So, to avoid barriers to good employee relations, you must make sure that the managers in your company meet regularly with the staff.
How to overcome this employee engagement barrier?
Direct managers to schedule regular one-to-one meetings with their team members. And make it a key performance indicator that determines their progress in the managerial role.
Train managers to create an agenda in advance and approach these meetings as a consultant, not an authoritarian. Instead of just discussing technical details of the job, managers should help workers prioritize tasks and understand the big picture.
4. Shortage of growth opportunities
A study by BlessingWhite found a lack of growth opportunities to be the most common reason employees leave their jobs. If you’re serious about removing employee engagement barriers, increasing development opportunities is a must.
Failing to consider workers’ career progression will trigger the feeling that they are stuck in a dead-end job. And sooner or later, they’ll jump ship to discover better opportunities.
In contrast, employers that encourage workers to learn new skills don’t just retain them longer, but also stand to gain from the new insights employees bring to the table.
How to overcome this employee engagement barrier?
Have a professional reinvestment budget. Allocate sufficient resources to invest in each employee’s professional growth plan. Case in point: Jake Goldman, from 10up. In his words:
“We provide a dedicated budget accrued at $3,000 per worker per year. And we give managers and employees several ways to use these resources, from self-coaching and online classes to attending and speaking at professional events worldwide.”
Start by outlining a path for growth that will keep employees engaged and help you retain top talent. Plus, offer support and training in the form of stipends or bursaries to help employees get there.
5. Not enough transparency
Research shows the majority of employees (75%) care about the performance of their employer, but only 23% feel they have insight into how well the business operates.
Transparency in the workplace refers to a genuine, two-way openness of communication between the workers and the management. And lack of transparency is an employee engagement barrier that can undermine the trust between employees and managers.
So it’s essential to show your employees the bigger picture — how their work is tied to the goals of the company as a whole. It leads to a high level of communication and trust, which in turn fuels employee productivity and engagement.
How to overcome this employee engagement barrier?
Make sure workers are being kept in the loop about small or large matters concerning the organization.
Regarding the decision for which the stakes are high, make it a point to explain the “why” behind them. This is a better approach than just laying down the new rules.
Regularly share business performance reports with the employees, regardless of whether it’s struggling or doing great.
Lack of reward and recognition
According to an Indeed survey, 30% of people who quit their job within the first six months would have stayed longer if they were recognized more for their contributions.
Employee reward and recognition are at the heart of impactful employee engagement strategies and high levels of retention. On the other hand, not having an employee recognition program in place will leave workers demotivated and dissatisfied with the organization.
How to overcome this employee engagement barrier?
Recognizing your employees doesn’t have to cost the world. Often a simple (and free) thank you can have a massive impact on engagement. Other ways to recognize your employees without breaking the bank can include a free celebration lunch or a monetary bonus for the employee of the month.
Make sure you celebrate big and small wins with your team, especially when they exceed expectations. Get creative and make the culture of encouragement and appreciation a central part of your organization.
6. Employees feeling unheard
A study found that 82% of employees have ideas to boost business performance. But more than one-third of employees struggle to get these inputs to the upper management.
This is one of the most critical employee engagement challenges because if employees are to be engaged with their work, they need to feel heard.
A 2020 employee experience study found that organizations that act on feedback have double the engagement score of those that don’t. And this kind of engagement is possible only when senior managers listen to workers’ thoughts and opinions.
How to overcome this employee engagement barrier?
Transparent, one-to-one meetings can help workers feel heard, along with anonymous question and answer sessions and employee feedback forms.
Adopt a communication or employee engagement tool that creates multiple channels between managers and workers. Blink, for instance, also lets managers create polls and surveys that can be used to find out what workers really think.
High employee engagement is a big advantage that can help you stay ahead of the competition. But as you can see, accomplishing the same remains a challenge for many organizations.
But that’s not to say it’s impossible.
Top workplaces have been successful at reducing employee engagement challenges with communication and alignment. And there’s no reason you can’t do the same.
These tips and best practices for employee engagement we have shared will go a long way in overcoming employee engagement barriers and creating a workplace where workers feel more included, engaged, and valued.
There most common challenges of employee engagement are: 1. Lack of support from leadership 2. Communication gaps between employees and departments 3. Difficulty measuring employee engagement 4. Not having the right technology 5. Lack of growth & recognition 6. Poor work-life balance
What can hinder employee engagement?
There can be a lot of things that will hinder your employee engagement efforts. The challenges we mentioned already will all hinder your efforts, but others can include: 1. Choosing the wrong tools & technology 2. Not having, and sticking to your engagement strategy 3. Not adapting your approach if needed. 4. Not having complete buy-in 5. Recruiting the wrong people
A paltry 36% of US employees are engaged in their work, as per data from Gallup. On top of that, 11.5 million workers left their jobs in the time period between April and June of 2021.
It’s no secret that engaged employees are less likely to skip work and are much more productive. They are also more likely to stay with their organization.
So with roughly 2% of the entire US workforce quitting on a monthly basis, you can’t afford to ignore the employee engagement challenges in your company. Identifying employee engagement barriers in the workplace and addressing them should be your top priority.
But what should you look for? What might be the issues in your organization hurting employee experience and retention?
This post will help you understand what those barriers are, and what you can do about them.
Let’s begin.
Employee engagement challenges that can make or break your business
A study shows that a highly engaged workforce can reduce a company’s turnover rate by 25 to 59%. And it all starts with identifying the barriers to high employee engagement. These are:
1. Excessive red tape
How many procedures and rules should an employee follow to get basic tasks done in your workplace? If there are too many, it will negatively impact employee engagement.
According to the Employee Outlook Survey from the CIPD, unnecessary rules and procedures are the biggest hurdles to employee productivity.
Your work environment is supposed to provide a smooth work experience where employees can get things done easily with minimum stress. This will require simplifying your work processes wherever possible.
How to overcome this employee engagement barrier?
See which admin tasks are taking the most time for both the admins and workers. Then reduce the number of sign-offs required to approve these tasks.
Implement a tool that can automate common workflows. With Blink’s micro apps, for instance, admins can create and share digital forms, collect data, and automate key workflows.
2. Line managers and supervisors with poor communication skills
If there’s anyone in the position to bring the skills and focus of team members into alignment with the goals of the organization, it’s the middle manager.
In factories and other similar establishments, for example, line managers form a pivotal link between frontline staff and senior leaders. Yet they are often ill-equipped to engage their teams.
The Management Empowerment Report reveals that just one-third of front-line managers received specific training to support employees. Most have been chosen for the role because they were good workers, not because they were good managers.
Inspiration and transparency in communication are critical improvements a leader can make towards solving employee engagement challenges.
How to overcome this employee engagement barrier?
Open channels of two-way communication among the line managers and their teams.
Provide managers with resources and tools to collect staff input with methods such as internal surveys and quizzes.
Support with adequate employee engagement training for managers on how to engage and communicate with their teams.
3. Lack of one-on-one time
Only 21% of millennials and 18% of non-millennials meet with managers on a weekly basis. Most say they meet less than once a month.
One-on-ones are essential for managers to get to know employees on a personal level and discuss their needs, concerns, and growth opportunities. They could be considered a key driver of employee engagement.
Not just that.
Without frequent one-on-one meetings, a manager’s ability to communicate effectively with employees about projects and performance is limited. And what suffers as a result? Employee engagement.
So, to avoid barriers to good employee relations, you must make sure that the managers in your company meet regularly with the staff.
How to overcome this employee engagement barrier?
Direct managers to schedule regular one-to-one meetings with their team members. And make it a key performance indicator that determines their progress in the managerial role.
Train managers to create an agenda in advance and approach these meetings as a consultant, not an authoritarian. Instead of just discussing technical details of the job, managers should help workers prioritize tasks and understand the big picture.
4. Shortage of growth opportunities
A study by BlessingWhite found a lack of growth opportunities to be the most common reason employees leave their jobs. If you’re serious about removing employee engagement barriers, increasing development opportunities is a must.
Failing to consider workers’ career progression will trigger the feeling that they are stuck in a dead-end job. And sooner or later, they’ll jump ship to discover better opportunities.
In contrast, employers that encourage workers to learn new skills don’t just retain them longer, but also stand to gain from the new insights employees bring to the table.
How to overcome this employee engagement barrier?
Have a professional reinvestment budget. Allocate sufficient resources to invest in each employee’s professional growth plan. Case in point: Jake Goldman, from 10up. In his words:
“We provide a dedicated budget accrued at $3,000 per worker per year. And we give managers and employees several ways to use these resources, from self-coaching and online classes to attending and speaking at professional events worldwide.”
Start by outlining a path for growth that will keep employees engaged and help you retain top talent. Plus, offer support and training in the form of stipends or bursaries to help employees get there.
5. Not enough transparency
Research shows the majority of employees (75%) care about the performance of their employer, but only 23% feel they have insight into how well the business operates.
Transparency in the workplace refers to a genuine, two-way openness of communication between the workers and the management. And lack of transparency is an employee engagement barrier that can undermine the trust between employees and managers.
So it’s essential to show your employees the bigger picture — how their work is tied to the goals of the company as a whole. It leads to a high level of communication and trust, which in turn fuels employee productivity and engagement.
How to overcome this employee engagement barrier?
Make sure workers are being kept in the loop about small or large matters concerning the organization.
Regarding the decision for which the stakes are high, make it a point to explain the “why” behind them. This is a better approach than just laying down the new rules.
Regularly share business performance reports with the employees, regardless of whether it’s struggling or doing great.
Lack of reward and recognition
According to an Indeed survey, 30% of people who quit their job within the first six months would have stayed longer if they were recognized more for their contributions.
Employee reward and recognition are at the heart of impactful employee engagement strategies and high levels of retention. On the other hand, not having an employee recognition program in place will leave workers demotivated and dissatisfied with the organization.
How to overcome this employee engagement barrier?
Recognizing your employees doesn’t have to cost the world. Often a simple (and free) thank you can have a massive impact on engagement. Other ways to recognize your employees without breaking the bank can include a free celebration lunch or a monetary bonus for the employee of the month.
Make sure you celebrate big and small wins with your team, especially when they exceed expectations. Get creative and make the culture of encouragement and appreciation a central part of your organization.
6. Employees feeling unheard
A study found that 82% of employees have ideas to boost business performance. But more than one-third of employees struggle to get these inputs to the upper management.
This is one of the most critical employee engagement challenges because if employees are to be engaged with their work, they need to feel heard.
A 2020 employee experience study found that organizations that act on feedback have double the engagement score of those that don’t. And this kind of engagement is possible only when senior managers listen to workers’ thoughts and opinions.
How to overcome this employee engagement barrier?
Transparent, one-to-one meetings can help workers feel heard, along with anonymous question and answer sessions and employee feedback forms.
Adopt a communication or employee engagement tool that creates multiple channels between managers and workers. Blink, for instance, also lets managers create polls and surveys that can be used to find out what workers really think.
High employee engagement is a big advantage that can help you stay ahead of the competition. But as you can see, accomplishing the same remains a challenge for many organizations.
But that’s not to say it’s impossible.
Top workplaces have been successful at reducing employee engagement challenges with communication and alignment. And there’s no reason you can’t do the same.
These tips and best practices for employee engagement we have shared will go a long way in overcoming employee engagement barriers and creating a workplace where workers feel more included, engaged, and valued.
There most common challenges of employee engagement are: 1. Lack of support from leadership 2. Communication gaps between employees and departments 3. Difficulty measuring employee engagement 4. Not having the right technology 5. Lack of growth & recognition 6. Poor work-life balance
What can hinder employee engagement?
There can be a lot of things that will hinder your employee engagement efforts. The challenges we mentioned already will all hinder your efforts, but others can include: 1. Choosing the wrong tools & technology 2. Not having, and sticking to your engagement strategy 3. Not adapting your approach if needed. 4. Not having complete buy-in 5. Recruiting the wrong people
What we'll cover
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Silencing our nightly wind-down reminders and ignoring the unopened book on our nightstand as we endlessly scroll through increasingly negative news articles and social media posts — only to feel worse afterward.
It’s called doomscrolling, and it’s not just a buzzword. It’s a real problem.
Coined — and escalated — during the Covid pandemic, doomscrolling is the growing habit of constantly consuming negative articles on news sites or social media. What may begin as a well-intended desire to stay informed on world events can quickly devolve into a downward spiral of distressing content. For instance, searching for updates on the economic market can lead to a flood of articles on recessions and layoffs, and looking up the latest on a local election can unearth politically divisive headlines. It’s an especially easy trap to fall into on smartphones, as our social media apps algorithmically learn how to keep us scrolling for more.
The unending cycle of stress caused by doomscrolling has the power to infiltrate not just our personal lives, but our professional ones, too. It exacerbates feelings of anxiety and pessimism that people can inadvertently bring to work with them, hindering workplace satisfaction, focus, and productivity.
And if you don’t think your workforce is impacted by the doomscrolling dilemma, you may be surprised: A recent survey revealed that nearly 1 in 3 U.S. adults who use social media — and, generationally, a whopping half of Gen Z adults (53%) and millennials (46%) — said they occasionally or frequently doomscroll.
The good news? Employers can help to reverse this trend and improve employee well-being.
Enter: The power of positive internal comms
If we consider the average 8-hour workday, employees spend a third of their day — or more — at work and on workplace tech platforms. This means that internal communications leaders have an opportunity to make a meaningful difference in mitigating the damage of doomscrolling and creating corporate content that uplifts the workforce.
Let’s explore four ways that internal comms teams can help their workforce detox from doomscrolling and boost employee spirit — whether they’re on the frontline or in the front office.
1. Gauge the mindset of your employees
Doomscrolling, and overall negativity, can be detrimental to an individual’s mindset, focus, and overall well-being — making it a priority for HR and people-facing leaders.
To lift up employees, an important first step is acknowledging the challenges that people may be facing and understanding the state of the workforce. In addition to having open conversations with employees in team meetings or one-on-one check-ins, internal comms teams should consider conducting company-wide outreach.
Short-form polls, which people can respond to anonymously, can be a great way to gauge how employees are feeling across the organization. By conducting a quick poll or pulse survey on how stressed people are feeling outside of work, or how supported they feel by their manager or employer, organizations can establish a baseline for employee morale and track sentiment over time with follow-up check-ins.
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This is also an excellent chance to see what employees are looking for in their company’s internal comms. Employees can share their thoughts on the frequency, formats, themes, and channels they prefer the most when it comes to receiving information from their company, helping internal comms to ensure their important company updates and culture-building messages aren’t lost in the noise.
2. Create a positive communications culture
Long gone are the days of internal comms being just corporate news-sharing and policy updates. Today’s most successful comms plans include telling uplifting stories from across the organization as part of a broader effort to improve employee engagement and retention.
By regularly celebrating company wins (like the opening of a new facility), recognizing employee contributions, and celebrating big milestones (such as birthdays and work-iverseries), internal comms teams can establish a rhythm of lighthearted and positive content. Not only can this help to counterbalance negativity outside of work, it’s a good step toward humanizing and strengthening internal storytelling overall.
For employers who have a significant population of frontline workers, the risk of disconnect and isolation can be much greater, given the very nature of how and where they work. These team members may want more frequent and engaging updates — think personal shout-outs from coworkers or short-form videos from people leaders — that highlight their hard work and the positive impact they’re having on the organization.
Bonus points if all of this employee celebration and recognition is happening on a mobile platform where everyone can engage and chime in with their own comments of appreciation.
3. Encourage connection over isolation
Employers of any size and scope — and especially those who have a combination of office-based, frontline, and remote workers — know how difficult it can be to build a cohesive sense of community. When not all employees have a company email address or access to a work computer, how can you reach everyone where they are? And, maybe even more importantly, how can they connect with one another?
This is where a mobile-first internal comms platform can be a game-changer. Virtual chats and communities give employees a dedicated place to communicate with each other. By mimicking the most collaborative parts of social networking apps like Facebook, internal comms leaders can facilitate social connection and create a unifying and fulfilling employee experience.
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And with easy photo- and video-sharing capabilities, employees can be not just consumers of internal comms content, but creators as well. Consider encouraging employees to generate and share their own content — giving coworkers visibility into their day-to-day roles, for example, or virtually checking in from their current worksite. This can be a great way to incorporate more voices and bring a new level of authenticity and personalization to your internal comms strategy.
4. Promote a digital peace of mind
Even when it comes to uplifting internal comms, it’s possible to have too much of a good thing.
Part of the appeal of doomscrolling is that it’s easy to mindlessly scroll on and on — the last thing we want workplace platforms to do is encourage the same behavior. Internal comms teams can mitigate the endless scroll by keeping their messages positive, avoiding information overload, and making their digital workplace super relevant.
Sharing content based on team, role, or region, for example, can minimize potential information overflow. Likewise, labeling critical company updates as mandatory reads can help internal comms ensure their must-read messages are being seen, while providing flexibility to employees to engage with or dismiss other posts as they see fit. And organizations that offer employee well-being solutions, such as a mindfulness app, can create an internal resource hub that quick-links to helpful employee benefits where they’re easy to find and use.
Finally, as a rule of thumb, internal comms should serve as external eyes and keep a pulse on what’s happening outside of work. Be sure to stay up to date on current social conversations that may be causing distress, as well as upcoming events that may cause heightened anxiety. By factoring these concerns into monthly or quarterly plans, internal comms teams can more proactively create content that’s timely and helpful to employees across the organization.
Don’t let doomscrolling get your employees down.
Detoxing from doomscrolling is about more than just unplugging from technology, which is often difficult or — for some employees — outright impossible. It’s about thoughtfully using workplace platforms to create an encouraging and supportive environment at work.
By taking a more strategic approach to employee morale and implementing these uplifting communications strategies, internal comms teams can help their people stay positive, connected, and resilient — even during the most uncertain times.
Learn how you can uplift your workforce with an inclusive and interactive internal communications platform. Discover Blink today.
“I kind of feel that 60 is the new 40,” says Ciarán McKinney, 61-year old manager at Age & Opportunity. Workplace communication skills are shifting as the workforce is slowly shifting as baby boomers continue working past the traditional retirement age.
The trend is mirrored on the other end, too. The teen employment rate in 2021 is the highest it has been in the last 10 years. These new workers are the first generation Z members to enter the workforce, and many are starting as frontline workers.
What does this mean for you?
Generational differences in the workplace affect many industries, but frontline workers are usually the most diverse. Over 33% of frontline workers are over 50, and the low barrier to entry means many frontline workers are among the youngest workers.
Your workforce demographic is more diverse than ever. You have employees belonging to multiple generations with different internal communication styles working together. To get the most out of them, you need to manage them effectively.
Managing a multigenerational workforce takes practice and understanding. You need to understand generational differences in the workplace and approach each generation in a way that suits them.
Generation breakdown – understanding the differences
If you’ve read the classic To Kill a Mockingbird, you might remember Atticus Finch's advice:
“You never really understand a person until you consider things from his point of view... Until you climb inside of his skin and walk around in it.”
Taking Atticus’s advice to heart, you should remember that while you can define a generation by a few key events and common traits, you must view the person as an individual first.
To find common ground with different generations, let’s understand the environment they grew up in.
Baby boomers
Commonly called baby boomers, the generation born between 1946-1964 represents close to 40 million members of the American workforce.
For most of their work-life, they either communicated face-to-face or used emails and phone calls. They might be known as the tech-averse generation, but 52% of baby boomers own a tablet.
Generation X
Generation X includes those born between 1965-1980. It is the second-largest generation in the American workforce (53 million active workers).
They were also the first generation that saw both parents in the workforce as normal. This might have made many Gen Xers independent and self-reliant.
Millennials
Millennials, sometimes referred to as Generation Y, were born between 1981-1996. With 56 million millennials in the American workforce, they are the largest generation at work today. This is true in the UK as well, where roughly 50% of the workforce consists of millennials.
Millennials grew up surrounded by technology. The internet and mobile phones became common during their childhood.
The best way to communicate with them is usually by texting. On average, millennials spend 48 minutes a day texting, higher than any other group surveyed.
But try to avoid phone calls as 75% of millennials find them time-consuming.
Generation Z
The newest addition to the workforce, Gen Z, was born between 1997-2012. They represent a small but growing group.
Gen Z is best known for its passionate beliefs around diversity, climate change, and a desire to change the world.
Here’s what Casey Winch, CEO of Tallo, has to say about that:
“If you’re in the business of recruiting Gen Z, you need a diversity and inclusion strategy, and you need it now.”
Gen Zers came into a world with widespread access to technology. You can call them digital natives. They are likely to possess excellent tech skills and communicate using text messages, instant messaging, and social media.
Effective communication in a multi-generational workforce
Working with a multigenerational workforce doesn’t have to mean struggling to balance everyone’s needs. You can use the range of experiences from different age groups as an advantage.
Some companies have done this effectively.
Pair different generations together intentionally
You can get higher productivity by mixing older and younger generations as teams. It increases the productivity of both older and younger employees.
Riva Precision Jewelry went for this when it faced a skilled labor shortage. It hired young workers who lacked skills and paired them with experienced employees.
This addressed their labor shortage and made both groups happy. Older workers were compensated for their time teaching, and the newer employees gained experience in the industry.
Offer flexibility to older employees
One way companies have stayed engaged with older workers is by offering them a flexible schedule. This can even include working at multiple locations.
Companies like Home Depot and CVS have started implementing snowbird programs that allow older workers to transfer to a warmer store during the winter months. These workers tend to defer retirement since they can fit work into their schedules easily.
“A good number of our pharmacy customers are going to be mature customers, and as part of our focus on diversity, we want a workforce that reflects our customer base,” according to David Casey, CVS’s vice president for workforce strategies.
Find a way to provide coaching to younger workers
The nursing field has struggled with an ageing workforce and retaining new workers. Baptist Health Lexington was no exception.
Managers at the hospital struggled to find time to meet with staff about career concerns, but millennials longed for career mentorship. They hired an on-call career counsellor and saw an 11% decrease in turnover.
The return on investment (ROI) and worker satisfaction encouraged Baptist Health Lexington to keep the change.
Workplace communication skills for every generation
We’ve seen how some frontline companies are crafting policies for a multigenerational workforce, but finding solutions for your workers might take time. There are some general ideas you should keep in mind when managing generational differences in the workplace for your frontline staff.
Keep things conversational, not corporate
Keep the team communication distributed over communication channels by complexity and importance.
If you’re praising someone, do it over the phone. Guiding someone, opt for face to face.
This is especially important as companies adapt to more text-based communication for frontline workers. You can easily approach a coworker in the break room, but a casual conversation on the company's texting app takes practice.
In general, you want a reason to message someone. If you see a coworker you need to speak with commented on a company post, try to initiate a conversation.
Understand that people might take more time to respond to your feedback than you are used to. Some generations are more sensitive about respecting their free time and may wait to reply until they are at work again.
Prioritize flexibility
Jacquelynn Wolff, a Boston resident, received an offer for her dream job. But it was in New York. She didn’t want to leave, so she discussed it with her employer who agreed on remote work.
“It lowered my stress levels instantly. I’m able to work better for my team, too, because I don’t have to worry about adjusting to a new city or a long commute.”
She isn’t alone. Workers worldwide are asking for a flexible work environment.
About half of the global workforce would consider quitting a job if workplace flexibility ends after the pandemic.
But work flexibility might mean different things for different generations. There is no one-size-fits-all solution. Work-life balance varies from person to person.
Ask your employees. Survey them and find what they prefer.
Include everyone and adapt your feedback style
Frontline employees tend to work away from the office. You can’t give feedback to them using a thumbs up or facepalm (not that you should do that with office employees either).
So what’s the best way to congratulate them on a job well done or correct their errors?
That varies with each generation.
"Older generations tend to be more linear and traditional, while younger generations are looser and more spontaneous around time and place," says consulting CEO Tammy Erickson.
Younger generations grew up with likes and shares of social media. They like frequent attention. Sixty-six percent of Gen Z preferred feedback every few weeks.
You can send a shout-out tweet to a millennial and Gen Zer. They may love it. Baby boomers and Gen Xers might not share this response.
Older generations tend to prefer face-to-face meetings. Suggest improvements in one-to-one meetings and congratulate them in front of their colleagues for maximum effect.
Ask your employees how they prefer to learn about their performance. Not every millennial has a Twitter account, and not all baby boomers enjoy phone calls.
6 tips to improve your workplace communication skills to engage every generation
With that in mind, let’s end with a few tips that will enhance multi-generational communication for everyone.
Ask! Survey for group feedback and keep track of what each individual prefers. You may find your workers follow a similar pattern to their generation, or they may surprise you.
Use a multidimensional approach to communications and try to reuse content to suit as many people as possible.
For example, if most of your workforce prefers in-person meetings but others learn better on their own time, record videos of in-person announcements to reshare later.
Pass the tools of internal communications to your employees. Employee-generated content is compelling. You can add personality, create meaningful connections, and put a face to the dry policy updates.
Have a central repository like Blink that can mix rich content like videos and images with conversations and calls. Keeping everything in one, mobile-friendly place makes it easier to reach others and communicate the way that works best for everyone.
Keep channels open for constant feedback about what could be improved. Don’t assume a few changes at the end of the year will be ok going forward. Remind employees to approach you about possible improvements when they can, and make sure you’re available.
Make it human. Let your employees see you at home, record videos on your way in, accept things that are a little messy for the sake of authenticity. Likewise, don’t expect perfection from your employees.
Final thoughts: workplace communication skills for every generation in the workplace
With so many generations at work, you will see generational differences in the workplace. It’s essential to understand and acknowledge them.
Let your frontline employees define themselves. A millennial can excel at soft skills, and a baby boomer can adapt to newer technologies. Effective communication grows from an environment that is open and adaptable.
Offer flexibility and show your workers that you are invested in their continuing careers. Adopt communication tools that cater to all generations and make it easier for everyone to be heard.
Focus on what’s similar instead of different to keep moving forward as a successful frontline team.
Blink, the leading employee engagement super-app, announced that The Learning Experience, a premier early childhood education provider, has successfully implemented Blink’s employee engagement platform as part of its strategic initiative to improve frontline staff communication, engagement, and retention across its 350 locations.
As The Learning Experience continues its significant growth, finding innovative ways to enhance company culture and ensure effective communication across all locations has become increasingly important. Due to the nature of the work, traditional communication methods aren’t accessible, as most staff members are teachers who do not use email during the day and need a more flexible solution. To address these needs, the organization launched a strategic initiative called Operation Blue Elephant, utilizing Blink’s platform to enhance engagement and streamline internal communication. This effort focuses on unifying the experience for the company’s 10,000 employees, 90% of whom work in franchise-operated centers with limited direct connection to the corporate team.
Blink’s platform, known as the "Happy Hub" within The Learning Experience, has become a key component of its employee engagement strategy. This centralized communication tool offers employees timely access to essential information, core tools, and a platform for feedback, thus enhancing overall engagement and connectivity.
“Blink has been a game-changer on how we communicate and engage with our employees,” said Traci Wilk, Chief People Officer, of The Learning Experience. “By providing a unified platform, we’ve ensured that every team member, from corporate staff to frontline franchise employees, feels connected and valued. This initiative is not just about improving communication-it’s about building a culture where every employee thrives.”
Key highlights of the Happy Hub
Comprehensive benefits program - The Learning Experience introduced "TLE Cares," an affordable benefits package for franchisees to offer their employees.
Reimagined teacher onboarding program - Through the platform, new teachers have the tools they need to succeed from day one, leveraging new technology and resources.
Happiness index -The Learning Experience began running both parent and employee engagement surveys. Viewing these results together gave the organization and franchisees a clearer idea of their performance and how Happiness index scores relate to employee engagement, retention, and family enrollment at centers.
Results
Since the launch of the Happy Hub, there has been a notable improvement in employee retention rates. The streamlined onboarding process has also contributed to this success by boosting new hires' confidence and readiness to lead classes effectively. In addition, the positive reception of the platform, with 99% of franchisees actively participating, highlights its effectiveness in enhancing staff engagement and creating a more supportive work environment.
Sean Nolan, CEO and co-founder of Blink said, “The success of The Learning Experience’s Happy Hub showcases the profound impact of effective frontline connection. In today's competitive market, fostering a strong organizational culture and ensuring employees feel supported is crucial for retention and growth. Other organizations can look to The Learning Experience as a model on how to leverage technology to achieve these goals.”
As year two of the COVID-19 pandemic comes to an end, many consumers and businesses wonder what the new normal will bring.
Are social distancing policies and mask mandates here to stay? Nobody can say for sure, but there’s no going back completely to a pre-pandemic world.
Frontline workers will bear the brunt of constant policy changes as we work towards a new way of working and living. Healthcare workers who faced unprecedented workplace risks are now battling symptoms of post-traumatic stress syndrome such as chronic anxiety, reduced social lives, flashbacks, and nightmares.
That’s why businesses must prioritize employee mental health and wellness, particularly on the frontlines, to protect their employees and make it possible for them to keep doing the work they love.
The costs of ignoring frontline worker wellness
You can’t afford to ignore employee mental health, especially on the frontline.
Matt Peterson, a nurse in the Sanford Health pulmonary unit recalls, “[I]t would be a struggle to fall asleep at times. I would be very wired… and that doesn’t really go down when you get home; it takes several hours.”
As employees struggle with burnout symptoms, job performance, engagement, and morale begin to plummet and many employees choose to leave.
Losing employees takes a toll on your business. Every time you need to replace a frontline employee, you spend money on recruiting, onboarding, and training. And your workplace environment can suffer from lost productivity, engagement, and more customer service errors that happen when you hire someone new.
Instead, you can avoid this cycle by taking care of your existing employees and prioritizing their mental health at work.
Benefits of investing in employee mental health
Investing in employee mental health on the frontline creates a positive impact for your team, your customers, and your business as a whole.
Rikke Bräuner is the Nordic diversity and inclusion lead for EY, and believes:
“Mental well-being transmits positively across an organization — just as it can have a negative impact if an individual on a team does not thrive. That is why it is so important for us to focus on mental health and how we find purpose and balance in our working life — both in our organizational culture and leadership philosophy.”
Specifically, the benefits of prioritizing mental health include:
Higher attendance rates
Better work quality
Improved productivity
Increased employee retention
Better customer experience
When you take care of your frontline workers, you empower them to take better care of your customers.
7 ways to improve frontline employee mental health
Now that you know the benefits of investing in mental health on the frontline, here are seven steps you can take to create a work environment that empowers your team to perform their best and find a purpose they can connect to at work.
1. Invest in employee well-being
One of the best ways to improve employee mental health at work is by providing tools that promote well-being, self-care, and stress management.
Wellbeing is a state of positive physical and emotional health where your employees feel a sense of purpose and can manage their stress in productive ways.
You can support your frontline employees by offering benefits such as access to mental health services, gym subscriptions, and meditation apps. Investing in mental health resources promotes better work-life balance and improves employee engagement while at work.
2. Consistently collect feedback
Having a sense of connection and purpose is vital to employee mental health and engagement at work. But frontline workers often feel disconnected and excluded from the company.
“The company shows no compassion. We are just another body. That’s it.”
She loves her work and caring for patients, but her disconnection from the organization is demoralizing.
Make sure your frontline workers feel a sense of teamwork from headquarters by leveraging mobile solutions for internal communications and recognizing the work they do.
3. Provide mental health training to managers
When managers receive training on mental health in the workplace, their employees are more likely to use the mental health resources that the company provides. Without managerial involvement, employees may worry that using mental health resources will hurt their growth potential at work.
It’s not enough for human resources to stay up to date on the latest mental health research. You need to educate and empower frontline managers.
Think of them as your internal frontline workforce.
Try creating a mental health training course that teaches managers to identify red flags and discuss mental health support options with their team.
4. Identify your business’s mental health risks
Don’t just implement a blanket mental health initiative and call it a day. Get practical and focus on the most significant wellness risks in your business.
For example, does your business require long hours or night shifts? Is the work physically taxing? Are employees putting their health at risk by going to work?
Find out the primary mental well-being issues facing your frontline workers and address them head-on. You can use these red flags to help you identify which mental health programs have the most benefits for your employees. If your business requires night shifts, you can provide resources about adjusting to them by managing sleep patterns, diet, and social life.
5. Normalize conversations about mental health
Frontline businesses have a long-standing tradition of sweeping mental health issues under the rug. Jennifer Feist, a health care worker advocate, told the California Health Care Foundation,
“It is a well-established premise in health care that you do not seek mental health care, you just don’t.”
You can’t address an employee’s mental health concerns if you don’t know about them. And changing the stigma around mental health conversations must come from the top.
See if you have leaders who are willing to discuss their personal experiences or bring in guest speakers.
Most importantly, continue to prove to your frontline workers that you’re eager to listen, and talking about their mental health challenges won’t put their careers at risk.
6. Scan for signs of low morale
Don’t wait for employee mental health to reach a critical state before you tackle it. Be proactive and look for signs of low morale and poor mental health conditions on the frontline.
Patterns such as an increase in absenteeism, higher turnover, and staff complaints all mean there could be low morale at work. And when productive employees start to slip in their performance or withdraw from team members, that means they could be struggling with mental health problems.
Wherever you see signs of mental health-related issues, check in with your employees to find out what’s going on in their lives and see how you can improve their work experience. It’s better to find out early and take action than to discover problems after someone has quit.
7. Ensure safety in the workplace
Unsafe work environments are another risk factor when it comes to employee mental health. Employees are constantly worried about workplace accidents or exposure to illness or harmful chemicals. They’re also more likely to experience low morale and even symptoms of anxiety.
Rebecca, a nurse from Albuquerque, recalls watching hospital management lock up N95 masks. She told NBC, "It's really demoralizing to see someone lock them up in front of you knowing that you might need one of those," she said. "The whole scene was very symbolic of how all this was going to go down.”
Instead of expecting frontline workers to risk illness or injury at work, show them you value their well-being by establishing safety procedures for employee mental and physical health.
Final thoughts: 7 ways to improve employee mental health on the frontline
Changes like these take time. You can’t revamp company culture overnight, but you can start right now.
There are many elements of the new normal you can’t control. But you can choose to make prioritizing employee mental health part of your company’s future. As an employer, you have the opportunity to create a working environment where your employees can thrive because they have a sense of purpose and belonging.
It’s up to you to decide what kind of leader you want to be. If you make it your responsibility to support your frontline workers, you’ll see that investment rewarded in several ways, from the customer experience to your bottom line.
76% of workers say they enjoy working collaboratively. But workplace collaboration isn’t just good for team members. It’s also good for your organization.
That’s because, when your teams are pulling in the same direction, there’s less wasted effort, greater productivity, and better business results.
These days, collaboration is a little more complicated than it used to be. Many employees work remotely or on a hybrid schedule. There are also hard-to-reach frontline employees to consider.
In 2024, organizations are having to be more intentional about employee collaboration — and they’re turning to tech tools to bring dispersed teams together.
Collaboration in the workplace may be changing. But it’s still as important as ever. Here, we take a look at the benefits of workplace collaboration, along with the role tech can play in creating a collaborative ecosystem.
What does collaboration look like in the workplace?
Workplace collaboration involves team members working together to achieve a common goal. It relies on empathy, active listening, conflict resolution, and accountability.
But it’s not just about team members working together on a big project. Or giving the standard monthly update on company developments. Collaboration is much, much more than that.
The most collaborative organizations make collaboration part of their company culture. It’s a mindset of openness and transparency. A place where all employees engage in effective communication and are ready and willing to help one another.
Employee collaboration might mean liaising with engineering, marketing, and sales teams to launch a ground-breaking new product. Or simply helping your co-worker get the photocopier working again.
In any form, collaboration is about sharing information and knowledge. About willingly offering support. And about combining employee strengths to get the best results each and every day.
Nowadays, there’s another key element to collaboration in the workplace — technology. In the wake of remote working and higher employee expectations with regard to tech, collaboration has gone digital.
Organizations use digital tools to facilitate employee collaboration even when teams don’t work face-to-face. They use tech, like project management software, employee apps, and real-time communication tools.
This is helping to maintain collaboration among desk-based teams, at home and in the office. It’s also supporting dispersed frontline workers to collaborate at work, too.
Collaboration is good for business. It ensures that your employees, like cogs in a well-oiled machine, are all working together. There’s more momentum and less friction. So you find it easier to achieve organizational goals.
Collaboration within teams helps those teams to function more effectively. Cross-functional collaboration is important too. Team-working across different departments helps to remove workplace silos and get all teams on the same page.
Workplace collaboration is also good for employee motivation and morale.
With easy and effective communication, the workplace becomes a happier place to be. And when employees operate as a team, helping each other to achieve tasks, the workplace becomes more caring and supportive.
Collaboration clearly makes a difference to employees. A 2022 Corel report into team-working revealed that:
41% of employees have left their job or would consider leaving their job due to poor collaboration at work
64% of employees say that poor collaboration costs them at least three hours per week in productivity
78% of employees say that leadership could be doing more to promote collaboration within the organization
Collaboration ties in with employee engagement, the employee experience, productivity, and employee retention, making it a really crucial component of any workplace.
8 benefits of collaboration in the workplace
Let’s take a closer look at what workplace collaboration can do for your employees and organization. Here’s what you can expect when your employees routinely collaborate with one another.
Improved employee engagement
Employees who feel they belong within an organization are 5.3 times more likely to feel empowered to perform their best work. And employees who get enough information to do their job well are 2.8 times more likely to be engaged.
Workplace collaboration brings employees together. It gives them need-to-know information, and aligns everyone behind company goals.
This creates a sense of community and purpose, which fuels employee engagement. Collaboration leads employees to feel more satisfied in their work and more loyal to your company.
Increased efficiency
When teams collaborate, they share information. Teams pool resources and people power. Employees who work together closely can share workloads and responsibilities.This enables teams to complete tasks more quickly. It also reduces the chance of duplicated work.
This efficiency frees up time in the workday. It helps managers to make workloads more manageable, while creating the time and employee headspace for even more creativity and collaboration.
Knowledge sharing
Imagine a company that fails to share its collective knowledge effectively.
Teams spend their time researching topics that other teams understand in depth. Employees repeat the same mistakes because there’s no one sharing their hard-earned insights. You fail to establish best practices. And employees are in a constant state of catch-up.
Now imagine the opposite. A company where knowledge is shared seamlessly between co-workers, teams, and departments. There’s no gatekeeper and collective knowledge is easy for everyone to access.
The latter scenario makes for a more successful organization. It helps you build a more knowledgeable workforce. And it saves a heap of time — because your people aren’t separately pursuing the same lines of research.
Stronger relationships
Good employee collaboration relies on strong workplace relationships. And it helps to develop them, too.
When teams collaborate, they communicate regularly. They work together towards a shared goal. They also develop trust and mutual respect as they share ideas and rely on each other’s support.
By developing these strong relationships, your organization gets better at collaboration going forward. You create a culture of psychological safety, where people feel comfortable speaking up about their ideas, mistakes, and concerns.
Strong workplace connections also improve the employee experience. With Gallup’s State of the Global Workplace 2024 report revealing that 20% of employees experience a lot of loneliness at work, nurturing workplace relationships has never been more important.
Better decision-making
When you make decisions as part of a team, you leverage the knowledge, perspective, and experience of each team member. You involve the people who are directly affected by the decision — and those who are responsible for implementing it.
Making decisions as part of a team means assumptions are challenged and everyone has a sense of buy-in. You make informed and balanced decisions that are more likely to garner company-wide support.
For example, in a recent webinar, we heard from the team at the Capital District Transport Authority (CDTA) in New York. They realized they needed new tech to improve internal communication at the organization.
When deciding on the right tech solution, they took a cross-functional approach. They involved communications, IT, and HR teams, along with leadership. They also consulted the workers who’d be using the new tech.
By collaborating in this way, the CDTA was able to choose a modern intranet that met everyone’s needs and enjoyed excellent levels of adoption.
Enhanced problem-solving
We all know the proverb. “Two heads are better than one.” And when it comes to problem-solving, you’re much more likely to come up with creative and effective solutions when working as part of a team.
Collaboration brings people with different viewpoints together. This diversity helps teams to approach a problem from multiple angles — and come up with a variety of potential solutions.
It also minimizes blind spots. Because there are people with lots of different perspectives involved, it’s less likely that some element of the problem or its solution is overlooked.
Stronger employee development
The practice of collaboration helps to develop employee soft skills, like decision-making, problem-solving, communication, conflict resolution, and creative thinking
When you have a culture of knowledge sharing, co-workers can also learn from one another. They can pick up new skills and information from the people they work with. Employees are organically coached by more experienced members of the team.
This informal learning can take place within teams and across departments. Successful cross-departmental collaboration enables workers to get a better understanding of different areas of the business.
Boosted productivity
As we’ve already seen, good teamwork is linked to:
All of these things support workplace productivity. Employees have access to the resources, skills, knowledge, and relationships that help them perform at their best.
Collaboration also improves accountability. When employees are involved in planning, decision-making, and problem-solving, they’re more motivated to work hard and make a success of the initiative or project.
The role of technology in workplace collaboration
It used to be that collaboration could take place informally in the office.
Co-workers could share ideas as they made coffee in the break room. Or as they walked to the elevator together. There were plenty of face-to-face meetings where people could work together to solve problems and make decisions.
But things have changed. In recent years, technology has played a much bigger role in team working.
Firstly, thanks to the pandemic, remote working became much more widespread. While some organizations are encouraging people back to the office, a sizable proportion of employees still spend part of their working week working remotely.
In the UK, figures for 2024 show that 40% of workers spend at least some time working from home. In the US, 41% of employees whose jobs can be done remotely work a hybrid schedule.
Secondly, employee expectations around workplace tech have increased. With intuitive tech at home making life easier and more convenient, employees now expect the same digital experiences in the workplace. This goes for frontline employees, too.
Frontline employees — working shifts, in isolation, or on a busy shop floor — haven’t always had the same opportunities for teamwork as their desk-based peers. But with organizations now focusing on frontline employee engagement and retention, this is something that employers are looking to rectify.
To involve all employees in workplace collaboration — no matter their location or schedules — we have to be intentional. We also have to use the right technology.
Here are a few tools that support collaboration in the modern, digital workplace.
Real-time communication tools
When teams are working away from the office, real-time communication tools are an employee collaboration essential. You need a way for co-workers to communicate seamlessly, sharing information as if face to face.
We know that many deskless workers conduct conversations on personal apps. But this type of shadow IT poses security risks. It also fails to enhance collaboration and employee engagement as successfully as a dedicated communication tool, run with the oversight of your managers.
So providing employees with messaging and video conferencing tools is a must. You need software that facilitates 1:1, group, and company-wide chat.
Project management software
Projects have lots of moving parts. And — particularly for non-office-based teams — it can be hard to visualize project tasks and progress without project management software.
This type of software acts as a centralized platform for planning and executing projects. It keeps all files, discussions, and tasks in the same place, ensuring nothing gets lost and everyone is aware of their responsibilities.
Project management software is particularly useful for remote and hybrid teams. But it can still come in useful for purely office-based teams.
Streamlined communication, workflow automation features, file organization, task visibility, and real-time updates are useful for teams wherever they may be working.
Employee apps
For employees who don’t spend their day at a desk, an employee app is another vital workplace collaboration tool.
As Ian Gordon of Elara Caring said to us in an interview:
“Being a frontline worker can feel like you're on an island by yourself, and the solutions that you need must be quicker and more succinct. You can't spend a lot of time signing in and navigating. You need to get to your answer now.”
Apps, like Blink, fit Gordon’s description. They’re intuitive to use and available on employee smartphones. They also make it quick and easy for employees to complete tasks, whether that’s sending a message to a co-worker, checking the latest policy documents, or filling in a safety report.
Employee apps support collaboration for time-poor frontline workers. They help them build connections with co-workers, share their frontline insights, and keep up to date with company news, improving the employee experience in the process.
A resource hub
Whether it’s on your company intranet or an employee app, a digital resource hub is another useful tech tool for employee collaboration.
A resource hub allows co-workers to share files and work together on them. It also acts as an internal knowledge base.
Here, employees can find best practices, company policies, and FAQs. If they have the appropriate permissions, they can also add their own insights to the hub, tagging documents so employees can find them easily.
AI and automation
AI and automation tools are also playing a role in employee collaboration. They’re providing time savings that give team members more opportunities for collaboration. And they’re supporting collaboration in other ways, too.
Companies are using this tech to automatically tag resource hub documents so users can find what they’re looking for more easily. AI is producing better resource hub search results.
AI is also supporting employees in their use of data. With automated data analysis and predictive analysis, AI is giving employees a sound basis for their collaborative problem-solving and decision-making efforts.
Some organizations are also using AI to facilitate communication between different departments. For example, technical teams are using it to translate complicated documents for non-technical co-workers.
This is helping to close the communication gap between departments and ensure that everyone has the information they need to collaborate effectively.
In summary
Workplace collaboration has changed dramatically over the past decade. But it’s still a key indicator of business success.
Collaboration supports workplace productivity, communication, and business results. It leads to better problem-solving and decision-making.
It also supports your employee retention and engagement efforts by making your workplace an open and supportive place to be, improving the employee experience.
Face-to-face collaboration is trickier than it used to be. But with the right tech solutions, you can champion collaboration in your organization, no matter where your employees spend their work days.
Blink has everything you need to bring collaboration to your desk-based, remote-working, and frontline employees. Our mobile-first employee app provides:
Real-time communication via 1:1 and group chats, plus the company news feed
A resource hub, where employees can access company documents and forms
Deep integrations with the project management tools you already use
AI support that supports better workplace communication
Good internal communication is the glue that holds organizations together. It keeps everyone informed, aligned, and connected — helping employees understand company priorities and feel part of a shared purpose.
In 2026, internal communication involves more than noticeboards and scattered email threads. Organizations with hybrid or frontline teams need modern internal communication platforms like Blink to connect employees, simplify updates, and enable easy collaboration.
A successful internal communication strategy includes all communication types: top-down, bottom-up, and peer-to-peer. These channels work together to connect employees and ensure information flows throughout your organization.
For larger or dispersed teams, achieving this can feel like a tall order. But with the right internal communication software, even global workforces can stay connected and engaged.
Luckily, many new tools and platforms can help your company improve communication.
Types of internal communication tools and platforms
Before diving into specific providers, it helps to understand the main types of internal communication software shaping the modern workplace in 2026.
The most effective organizations use a combination of these tools — or a single employee experience platform like Blink, which combines many of these functions into a single mobile-first solution.
Instant messaging tools
Internal communication isn’t just top-down. Co-worker collaboration tools keep conversations flowing across teams and locations by enabling quick information sharing, file exchange, and informal social connections.
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Advantages:
A communication tool that allows employees to chat and share information (along with emojis and GIFs)
Most instant messaging tools are available on both desktop and mobile
Messaging tools can be used for communication between co-workers, but also for information-sharing between leadership and employees
Best tools: Blink, Slack, Jive, Workvivo
Emails and newsletters
Digital newsletters have always been great for sharing essential company updates. Modern tools enhance this channel with templates, analytics, and branded content delivery.
Best tools: ContactMonkey, Axero, Poppulo, Staffbase
Audio and video conferencing tools
Rewind a decade and video conferencing probably wouldn’t be one of the top staff communication tools on your list. Today, however, in a world of remote and hybrid teams, video conferencing tools are a workplace essential. They allow employees to talk face-to-face, even when they’re not based in the same office.Now a workplace essential, these tools make remote and hybrid meetings seamless — from one-to-one calls to company-wide events.
Best tools: Zoom, Google Meet, Microsoft Teams
Employee recognition center
Recognition platforms reward effort and build engagement by blending social recognition with tangible rewards to boost morale and employee retention.
Best tools: Blink, Bonusly, Unily
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Employee engagement and surveys
Engage your employees and you experience countless benefits, including improved productivity, customer loyalty, and profitability. But if you really want to improve employee engagement, you need to measure it.
Employee surveys and feedback forms are an essential part of any internal communication toolkit. They support bottom-up communication and give you valuable insight into how employees really feel about working for your firm.
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Best tools: Blink, SurveyMonkey, Bonusly, Qualtrics
Company news feed
A private, social-style feed alerts employees to company updates and important cultural moments.
Best tools: Blink, Workvivo, Staffbase, Happeo
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Project management
Project management platforms keep work visible, accountable, and collaborative.
Best tools: Asana, monday.com
Intranet
Evolving beyond traditional intranets, these tools now enable engagement, two-way communication, and document collaboration.
Mobile-first employee communication apps centralize updates, messaging, and engagement features — ideal for hybrid and frontline teams.
Best tools: Blink, Workvivo
Employee experience platform
These top-tier employee experience platforms offer a user-friendly way to access messaging, news, surveys, recognition programs, and HR functions.
These platforms go beyond communication — supporting onboarding, engagement, and culture-building.
Best tools: Blink, Workvivo, Staffbase
The takeaway:
Modern internal communication relies on an integrated ecosystem or a unified platform like Blink, which simplifies your tech stack and enhances workforce connection.
Blink serves as a mobile-first communication app, a modern intranet, a recognition tool, and a complete employee experience platform.That agility makes it ideal for companies looking to streamline their technology and boost employee engagement.
20 best internal communication tools
Ready to find the right comms solution for your organization? Take a look at our round-up of the best internal communication tools for 2025.
Blink is a modern internal communication tool and employee experience platform that brings together messaging, news, surveys, recognition, and analytics into a single mobile-first solution. It’s designed for organizations that want to improve communication, engagement, and access to information across both desk-based and frontline teams.
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As a mobile-first internal communication platform, Blink’s unified interface lets teams share updates, message peers, and access essential workplace applications in real time, without a corporate email address — no matter their location.
Unlike single-purpose messaging apps, Blink functions as an all-in-one internal communication software, combining collaboration and employee engagement tools in one place.
Features like pulse surveys, recognition, and content personalization enable two-way communication and make company-wide updates more meaningful.
Blink also includes social-style communication features — such as Stories, Communities, and a personalized news feed — that make information sharing intuitive and engaging. Built-in analytics help leaders understand message reach, engagement trends, and content effectiveness.
Pros
Unified internal communication toolset: Blink combines chat, news, surveys, recognition, and analytics.
Mobile-first accessibility: It works on smartphones and desktops, and doesn`t require a company email.
Seamless integrations: Connects with Microsoft 365, Google Workspace, HRIS, and scheduling tools.
Data-driven insights: The analytics dashboards measure communication performance and engagement.
Cons
The search functionality could benefit from more advanced filtering and refinement options.
Pricing
Pricing is available on request
Use Cases
Strengthening culture and alignment through data-informed communication strategies
Connecting hybrid and frontline teams with one internal communication platform
Centralizing all company messages, tools, and resources in a single hub
Improving engagement through interactive multimedia content
2. Asana
Asana is a well-known project management tool and, if you use it, you’re in good company. Around 85% of Fortune 100 companies say they use Asana.
With this workplace communication platform, you can create, prioritize, and allocate tasks. You can view tasks in timeline, board, and list formats — and track your progress toward milestones.
The visual format makes it easy to see which tasks your team needs to complete first. And the process of identifying and remedying project bottlenecks becomes much easier too.
Pros
A free version that supports 10 members and comes with unlimited storage, tasks, and messages
A clean, intuitive interface and a comprehensive selection of project and task management tools
Comes with a mobile app so employees can keep of track of projects on the go
Good integration with third-party tools
Cons
A high volume of email notifications can be frustrating for users
One of the more expensive project management solutions available
The mobile experience pales in comparison to the desktop experience
Collaboration tools aren’t as extensive and effective as those of other project management tools on the market
Pricing
Monthly pricing for Asana starts at a basic free plan. A business plan costs $24.99 per user per month when billed annually.
Use cases
Giving remote teams the tools they need to manage projects effectively
Cross-team collaboration
Status updates and reporting — leaders can view dashboards and reports to stay informed of project progress.
3. Jive
Jive is a community-building communication tool that you can use for top-down, bottom-up, and peer-to-peer connection. Team members can share photos, videos, documents, status updates, and blog posts. They can also decide whether their post gets seen by one team member, a specific group, or the whole organization.
Another great feature of Jive is its People Directory. Here, employees can search for co-workers they want to connect with, based on their skills, endorsements, and favorite activities.
Pros
Jive is an all-purpose business communication tool
Supports personalized news updates
Provides a single inbox so employees can manage all company communications and conversations in one place
Cons
Jive has a complicated interface and a cluttered layout that can be difficult for users to understand and navigate
Limited integrations with the other workplace tools you use
Some users say the Jive mobile app is slow and clunky with lackluster features
Pricing
Pricing is available on request.
Use cases
Creating a centralized hub for updates and document sharing
Personalizing company updates to make them more relevant and engaging
Giving employees the tools they need to interact with leadership, managers, and coworkers
4. Zoom
Zoom is often listed as one of the most reliable video conferencing platforms. It offers excellent audio and visual quality, even when internet connection is patchy, and it’s really easy to use.
You can record meetings, direct meeting participants to breakout rooms, and make use of a meeting annotation function. Zoom offers a range of other useful features too, including an online whiteboard and virtual working spaces (known as Zoom Huddles).
Pros
User-friendly interface
Can run small one-to-one meetings, large conferences, and anything in between
Advanced features include breakout rooms and webinar hosting
Cons
Zoom can be expensive for larger teams, with add-ons needed for meetings of more than 500 participants
Pricing
A Pro plan, for up to 99 users, costs $15.99 per user per month. A Business Plan, for up to 250 users and with a greater range of features, costs $21.99 per user per month.
Use cases
Running live meetings and webinars
Supporting video and audio communication for hybrid and remote teams
5. Bonusly
Bonusly gives you all the tools you need to run a successful recognition program. Via an intuitive platform, employees can tag peers and congratulate them on their accomplishments. Congratulated employees earn points, which they can then use to claim their preferred reward — a gift card, cash, or a charitable donation.
Reporting tools give leaders insight into team dynamics and patterns of recognition. It helps you to discover top performers and identify people who haven’t had any recognition in a while.
Pros
A user-friendly interface and next to no learning curve
The option to tailor recognition programs to fit your culture and values
Out-of-the-box integrations with other workplace tools including Workday, Asana, and Slack
Cons
Limited analytics — so it can be hard for companies to understand employee engagement and recognition patterns
Pricing
Monthly pricing options for Bonusly starts at $2 per user.
Use cases
Strengthening company culture and employee morale with regular recognition, even when employees are working remotely
Creating a culture of peer-to-peer recognition — employees can award points and praise to their co-workers
6. Axero
Axero is an internal comms platform designed to unify teams, increase productivity, and improve workplace culture. It features mass email tools, an activity stream, a blogging platform, and instant messaging.
Using Axero, you can create a central hub for files, communications, and company updates. Collaboration features also come in handy, with space for team discussions and the option to co-edit documents.
Pros
Axero’s customer service is responsive and helpful
Good customization and integration options
A comprehensive employee directory that makes it easy for staff to find and connect with co-workers
Cons
A steep learning curve — users say that Axero can be overwhelming for beginners
Some users say that Axero functionality lags behind that of other intranet competitors
Limited features on the mobile version
Pricing
Pricing is available on request.
Use cases
Creating a single hub for news, updates, and resources
Supporting collaboration across your company, with file sharing and team discussions
Building a personalized employee experience, with custom dashboards tailored to the roles and departments of employees
7. ContactMonkey
ContactMonkey is one of the best newsletter platforms available. Unlike some of its competitors, ContactMonkey integrates with both Outlook and Gmail so you can send emails from and receive replies to your usual inbox.
The platform provides an easy-to-use, drag-and-drop email builder. Multiple team members can collaborate on the same email. And analytics tools help you judge which newsletter content is best engaging your workforce, so you can create more of the same.
Pros
Employee survey tools so you can email your surveys to the workforce with ease
Integration with Outlook and Gmail
SMS integration that allows you to reach employees with urgent updates
Real-time tracking and analytics — so you get insight into email open rates and click-throughs
Cons
You can only use ContactMonkey for internal emails, not external marketing emails
Only supports communication over email, which may not be particularly engaging or appropriate for all organizations
Unlikely to fulfill all your internal communication needs
Pricing
Prices start from $600 per month for 500 employees. Prices for more extensive plans are available on request.
Use cases
Engaging email and newsletter communication for employees
Launching employee surveys to help you acquire useful feedback
8. Slack
Slack is an instant messaging tool that supports asynchronous communication. Slack works well for desk-based employees who have access to other platforms, like Google Drive. Slack doesn’t work as well for on-the-go, field-based employees, who don’t have such easy access to separate cloud storage.
People within your organization can launch chat threads, including as many or as few team members as they like. They can create threads for different projects, departments, and topics. Teams also get access to little extras, like file sharing, message search, and a task reminder function.
Pros
User-friendly interface
Integration with a wide range of other workplace software
Customizable notifications
Cons
Doesn’t work well for teams who are on the go — Slack is most suited to desk-based teams
Can be hard to find what you’re looking for across multiple chats and channels
Pricing
Slack offers a limited free plan. Paid plans start from $8.75 per user per month.
Use cases
Ensuring real-time communication between dispersed team members
Providing a variety of internal communication channels — including direct messages, group chats, and channels
SurveyMonkey has made it to our employee survey top spot for its ease of use. This employee communications platform has lots of survey templates to choose from and, if speed is your priority, lots of features that help you get employee feedback fast.
You can choose from hundreds of expert-written questions or write your own. And with the help of custom templates, you can find or create surveys for any situation, whether you want to conduct 360 reviews, find out your Net Promoter score, or seek feedback on your employee engagement efforts.
Pros
Ease of use — SurveyMonkey has a clean, uncluttered interface that employees will enjoy using
Using the Genius Assistant and the “build it for me” feature, you can create surveys quickly
Excellent analytics that help you make sense of employee responses
Cons
Limited free features
Limited customization options, so you may struggle to create complex or specialized surveys
Pricing
Prices start from $30 per user per month.
Use cases
Boosting employee satisfaction and engagement with the help of employee feedback
Making it easy for your teams to launch and respond to employee surveys
10. Microsoft SharePoint
Microsoft SharePoint is a file-sharing software that integrates seamlessly with the other Microsoft tools you may already use. You can create branded document libraries called sites, customizing them for document collaboration or top-down comms.
Teams get to share news, documents, and data. They can also edit documents collaboratively — setting notifications so they know when a co-worker makes changes.
Pros
Easy integration with other Microsoft products
Allows you to segment employees by division, giving each division its own calendar and visual timeline
Customization options so you can build forms, workflows, and custom applications for your teams
Cons
Not particularly user-friendly, especially on mobile
Cost of implementation is high and adoption rates tend to be low
Pricing
A basic SharePoint plan costs $5 per user per month.
Use cases
Project collaboration — teams can co-edit documents and manage workflows
An easy way for desk-based teams to access company documents and resources
Using internal announcements and newsletters to communicate with all employees
11. Monday.com
Monday.com is a project management tool that supports comms and employee engagement. You can use this internal communications software to create and assign tasks, track project progress, and create performance-tracking templates for employees.
Team members receive notifications when action is required. And an easy-to-use visual interface makes it easy to see where each project is up to at a glance.
Pros
A comprehensive set of project management tools
Customizable project templates to get you started
A weekly overview so you can see tasks and project milestones you need to tackle over the next few days
Cons
The backend of this business communication software is complicated and involves a steep learning curve
Limited comms tools so Monday.com isn’t useful as a standalone business communication platform
Pricing
Prices start from $8 per user per month.
Use cases
Improving project management and work collaboration
Task and workflow automation to streamline repetitive processes
12. Workvivo
Workvivo is an intranet software company owned by Zoom. You can use this internal communication tool to improve comms, employee engagement, and recognition, too. You can also make use of multiple communication channels and employee feedback tools.
Standout features include live broadcasting tools, so you can launch live streams and podcasts. You can also create microsites, where teams and special interest groups can create their own, tailored communities.
Pros
Strong translation abilities for multilingual organizations
An engaging, social-media-style interface that will feel familiar to employees
Rich communication tools including a news feed and instant messaging (available through integrations with tools like Slack, MS Teams, and Zoom meetings)
Cons
Chat functionality on the mobile app falls behind the desktop experience
Advanced features — including chat, Workvivo TV, and advanced analytics — are add-ons that come at an additional cost
Admins say they want better customization options and improved third-party integrations
Staffbase is an internal communication platform designed to connect and engage employees. It brings company news, messaging, and resources into one place, making it easier for you to reach your workforce — whether they’re remote, hybrid, deskless, or office-based.
With Staffbase, you can communicate over the company intranet and send emails and SMS, all from one centralized dashboard. You can also create tailored content paths so employees receive the right information at the right time.
Pros
A great user experience across desktop and mobile versions
Brings a range of communication and workplace functions into one location, supporting top-down, bottom-up, and peer-to-peer conversations
Built-in reporting so you can see how employees are using the platform and interacting with your content
You can customize the platform so it matches the look and feel of your branding
Cons
Some add-ons and integrations come at an additional cost
There are few out-of-the-box features on the employee app
Search functionality and integrations aren’t as good as they could be
Pricing
Pricing is available on request.
Use cases
Launching employee surveys with in-built tools
Creating a single source of truth within your organization thanks to communication channels that all workers can access
Making comms more personal, with the option to segment your audience and deliver relevant content to different employee groups
14. Poppulo
Poppulo is an email and mobile communications software. It also provides digital signage functionality and digital tools for desk and meeting room management.
You can target messages based on location, role, or interests to cut through the noise. You can also access tools for planning and promoting internal events, like town halls and team meetings.
Pros
Omni-channel communications, across email, SMS, intranet, and digital signage
Drag and drop email design tools plus advanced personalization
Strong analytics — Poppulo gives comms teams clear visibility into message performance
Cons
Poppulo is more complex than some of the other tools on this list, so there can be quite a learning curve
While it brings multiple communication channels together, Poppulo isn’t comprehensive enough to work as a standalone company communication system
Pricing
Pricing is available on request.
Use cases
Enterprise email communication and analytics
Improving the quality of email messaging with employee segmentation tools
Managing office workspace among hybrid teams
15. Qualtrics
Qualtrics is an employee survey and feedback tool. You can use it to capture employee data via surveys and passive listening — and discover how your business is doing across metrics like intent to stay, engagement, inclusion, and wellbeing.
Surveys are easy to customize, with advanced question types and logic, while analytics and reporting tools help you turn insights into actionable strategies.
Pros
Flexible survey design options
Powerful analytics and reporting capabilities
AI tools that guide you to take action based on your employee feedback findings
Cons
Using advanced features effectively may require training
Qualtrics can be overly expensive for smaller businesses
Pricing
Pricing is available on request.
Use cases
Improving employee satisfaction and engagement with the help of regular surveys
Creating a culture of 360 feedback to improve the effectiveness of management and leadership
16. Happeo
Happeo is a Google-based intranet that provides a centralized location for all internal communications. It provides a hub for company news, documents, and collaboration tools.
Key features include a social intranet, an employee directory, and an intuitive search function. You can also use AI tools to find and fix gaps in your knowledge base.
Pros
Easy integration with Google Workspace tools
Excellent search functions so it’s easy to find the people, posts, and integrated third-party apps you’re looking for
The option to create hubs and communities based on departments, roles, and shared interests
Cons
Limited integrations beyond the Google suite
A web-first platform, best suited to desk-based teams
Pricing
Pricing is available on request.
Use cases
Creating a centralized hub for updates and document sharing
Unily is an employee experience and internal communications tool. It provides features that support its “four cornerstones” of digital employee experience: Alignment, Engagement, Enablement, and Simplicity.
Key features include email, employee feedback, and recognition tools. You can design, sequence, and automate employee journeys so staff receive relevant information at the right time. You can also use gamification features to improve intranet engagement.
Pros
An excellent desktop version, with an engaging and intuitive user experience
Fine-grained controls for admins
A good range of notifications
Cons
Mixed opinions on Unily’s customer service and ability to support its partners
Translating Unily’s comprehensive desktop features to mobile is a challenge for admins
Pricing
Pricing is available on request.
Use cases
Creating channels for company-wide communications
Boosting employee engagement with dynamic content and gamification
A comprehensive intranet platform, Simpplr supports internal communication and employee engagement. It provides a user-friendly, social-media-style interface and provides AI-driven content recommendations.
Standout features include employee listening tools, surveys, and a recognition program. There are also lots of communication channels you can use across email, SMS, a mobile app, and desktop software.
Pros
An intuitive, uncluttered interface
Strong analytics that make it easy to track engagement metrics and content performance
Great search functions
Cons
Difficult login process, with multiple links provided
Some users say the struggle to integrate Simpplr with their preferred third-party apps
Advanced features can be expensive
Pricing
Pricing is available on request.
Use cases
Making employee feedback and listening a key part of company culture
Creating a centralized hub for communications, resources, and community
Bringing large organizations and distributed teams together
Google Meet is a video conferencing and virtual meeting tool. It’s integrated into Google Workspace, so it connects easily to Gmail, Calendar, and any other Google tools your team happens to use.
It’s incredibly easy to use via an internet browser so users don’t even have to download the software. This makes it one of the most accessible virtual meeting tools currently available.
Pros
Easy to set up and use
The ability to hold meetings with up to 1,000 participants
Chat, emoji, and screen share functions available during meetings
Cons
You need additional tools to fulfil all internal communication needs
Fewer advanced features compared to Zoom and Microsoft Teams
Pricing
Prices start from $6 per user per month.
Use cases
Virtual team meetings, webinars, and company-wide announcements
One-on-one video meetings
Virtual training and employee onboarding
20. Microsoft Teams
Microsoft Teams combines instant messaging, video conferencing, and file-sharing tools. As you’d expect, it offers the best possible integration with other Microsoft Office tech. You can use a selection of tools to create an all-round internal communication solution.
You can use Teams to run video meetings and team chats when your employees are working remotely or across different locations.
Pros
Strong integration with other Microsoft products
Secure communication and file sharing
Cons
Interface isn’t particularly engaging and there are few social-media-style features
Teams is designed for desktop use so mobile users don’t get the same user experience
Pricing
Prices start from $4 per user per month.
Use cases
Creating digital channels for internal communication and project management
Launching video and audio calls and sharing company-wide updates
Bringing remote and hybrid teams together, even when they’re working in different locations
Choosing an internal communication tool for your frontline organization (2026)
The right choice depends on your organization’s structure, workforce, and goals — particularly if you operate with hybrid or frontline teams.
For frontline organizations, the most significant communication challenge is dispersion. To resolve this, every employee should receive critical updates and feel part of the same company culture, even if they rarely visit headquarters.
To build a sense of belonging, choose a mobile-first internal communication platform that’s user-friendly and equally accessible for all.
To identify the best fit, ask yourself these four questions when evaluating internal communication software:
#1. Is your organization office-based, or do you have deskless workers to consider?
Some internal communication tools suit desk-based teams, such as intranets designed for desktop access. However, these are often unsuitable for reaching frontline workers who rely on smartphones.
To prevent information gaps, look for mobile-first internal communication solutions that offer the same functionality across devices. A dedicated mobile app ensures equal access and engagement across every team member — no matter where they work.
#2. Do your employees have regular opportunities to connect during the workday?
Connection drives performance, and employees who feel they belong are much more engaged and productive.
The problem for frontline teams is that they often lack organic “water cooler” moments. Using internal communication tools that enable social-style interaction — such as chat, feeds, and communities — fosters real-time collaboration between field and office teams.
#3. How much time can your employees spend on internal comms each day?
As frontline employees are busy serving customers, maintaining operations, or working off-site, they need a simple and reliable communication platform.
When evaluating tools, prioritize their ease of use, onboarding speeds, and precise message delivery.
Also check adoption rates and engagement levels as they’re powerful indicators of how smoothly a tool integrates into your daily workflow.
#4. How many internal communication goals do you want to cover?
Some platforms specialize in single functions, such as surveys, document sharing, or project management. Others, like all-in-one employee communication platforms, combine these capabilities.
To streamline your tech stack while enhancing connection and engagement, choose an internal communication tool that supports multiple channels — chat, news, surveys, recognition, and analytics — within one system.
The importance of internal communications in an organization
Every organization — frontline or otherwise — needs an effective internal communication strategy thatunites employees behind the company culture and values, improves collaboration, and enhances retention.
Strong internal communication also supports:
Company connection: When employees feel aligned with organizational goals, engagement and satisfaction rise
Change management: Transparent communication ensures buy-in during transitions
Problem-solving: Clear, direct messaging limits misinformation and strengthens trust
Productivity: Employees perform best when information is easy to find and act upon
Many internal communication tools support these goals — from instant messaging and surveys to intranets and recognition platforms. For frontline teams, the right solution must be mobile-first and easy to access on the go.
The right internal communication software can transform a disconnected team into a cohesive, informed community.
Blink shows how this works by helping companies like Go North West connect all their employees through a single digital hub.
Blink. And transform company communication with an all-in-one internal communication platform built for every worker.