Unlock frontline communications without complication
Reach every employee - from the desk, to the frontline, or somewhere in between.
Why communications teams love Blink for the frontlines
Office workers have long experienced the benefits of digital transformation when it comes to communications. But communicating with frontline workers, who often lack desks and corporate emails, has remained stuck in the past.
Blink is helping communications professionals overcome some of their biggest hurdles to staying connected with frontline workers through:
Direct frontline access
Information exchange with deskless workers is traditionally slow, ad hoc, and reliant on antiquated channels such as breakroom posters or emergency texts.
Blink’s unified communications hub makes it easier than ever to share company-wide information, quell rumors, and mitigate employee concerns — all in one platform.
Two-way communication
Communicating with the frontline workforce has historically been a top-down channel, leaving little room for conversation, collaboration, or feedback.
Reduce frustration and reverse turnover trends with an integrated communications platform that makes it easy for any employee to comment, react, and engage with communications from their employer.
Operational efficiency
Outdated methods of internal communications aren’t just cumbersome — they can be costly and stretch already limited organizational resources.
With Blink, replace hefty printing costs, wasted administrative hours, and an overburdened workforce with a mobile-first super-app that frees up employees and enhances productivity and retention.
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Take control of frontline communications
The fractured state of frontline communications makes it hard for communications professionals to deliver consistent messaging. There’s no guarantee workers will see breakroom posters or be able to login to the company intranet for updates.
Blink gives communications teams the power to ensure everyone is getting the message — and make sure the messages are being read. Help frontline workers tune out the noise with personalized messages tailored to individuals, locations, or job roles.
A unified place for everything
Make every resource, from onboarding, HR policies, payroll information, and more available for frontline workers in one, easy-to-use app.
Break down communication barriers
Communicate effectively with an international multilingual workforce by leveraging AI-powered writing assistance — Blink Assist — and machine learning-based translation to 100+ languages.
Create mandatory reads
Require employees to acknowledge important messages regarding safety, security, and other compliance issues with persistent notifications.
A modern intranet workers will want to use
Traditional intranets are frustrating for frontline workers — if they even have access. Frontline workers can’t waste time sifting through content. They need an experience designed for mobile devices and information personalized to their roles.
Blink features a modern intranet built right into the app. Integrate with your current solution like Microsoft SharePoint or manage the content entirely within Blink.
Enable workforce-wide accessibility
Ensure employees can access the information, tools, and resources they need, anytime, anywhere.
Improve the user experience
Leverage personalized content feeds and social networking to enhance employee engagement.
Capture helpful workforce data insights
Valuable insights into how employees use intranet services to continuously optimize resources and content.
Bring collaboration to your communication strategy
Without corporate emails or regular access to corporate headquarters, frontline workers often feel left out — leading to low morale and high turnover rates. With Blink, communications teams can improve transparency, encourage collaboration, and foster community among frontline workers.
Build equitable messaging pathways
Share and respond to stories through your organization’s own social media-style feed — giving employees at all levels equitable access and intel.
Power seamless conversations
Blink’s Secure Chat makes it easy for employees to connect via one-on-one or group chats, fostering team collaboration and helping managers communicate more efficiently.
Encourage support and recognition
Make it easier than ever for frontline workers to ask for help from their peers and for managers to recognize frontline excellence.
How Elara caring created a culture of care for their caregivers
Challenge
Elara Caring, one of the largest personal care providers based in the U.S., struggled to connect their nationwide workforce of 32,000 caregivers. They lacked connectivity through company emails or phone numbers, managers were manually booking carers onto shifts one at a time, and their existing HR platforms weren’t able to meet their communications needs — all of this resulting in a disjointed employee experience and a 65% annual staff turnover rate.
Solution
Elara took action to better connect, engage, and retain their workforce by adopting Blink. Through the centralized platform, the team focused on improving the onboarding process, increasing access to employee systems, streamlining company-wide communications, and enhancing their overall culture and sense of community.
Impact
Implementing Blink has led to a cultural shift across Elara’s tens of thousands of caregivers: 95% of employees feel more connected to Elara and 96% would recommend Blink as the main communications tool for any other organization.
“Bringing Blink into our ecosystem for our technology transformation gives us the platform that we need to make that frontline worker experience much more simple. [...] It’s helping the organization come together as one.”
- Kyle Seiter, former Chief Information Officer, Elara Caring
How we do it
Single sign-on
One-click access to all your applications from within Blink. Secure SSO that IT, security, and users will love.
Content Hub
Put policies, procedures, and guides in one convenient place.
Feed
Connect the organization with an intuitive, engaging news Feed.
Secure Chat
Make conversations seamless with Chats on Blink.
Digital Forms
Create and distribute forms, gather data, and automate key processes.
Blink assist
Blink assist helps every employee create, edit, and refine their communications with confidence.
Surveys
Build single- or multi-question surveys within Blink — and send them directly to employees.
Integrations
Deliver your existing tools to the frontline. Drive software adoption and empower staff to succeed.
Recognition
Send instant, personalized recognition to every employee and/or team with Blink Kudos.
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