Turn workforce data into clear action

No, and that's rather the point. Blink IQ is built for the people who own the outcome, not for a data analyst sitting between them and the answer. The dashboards are pre-built on data Blink already collects, so there's nothing to model or pipe in to get started. On the higher tiers, the AI does the trend-spotting for you and the BlinkieAI analyst answers questions in plain English, which means you get the kind of insight that usually needs an analyst, without needing one on hand to produce it.

Yes. Every manager is automatically scoped to the subset of data that applies to the teams they look after, so the view they open is already filtered to their own people. They get real visibility into how their team is doing without seeing across the whole organization, and you don't have to set up and maintain a wall of permissions by hand to make that happen. Leaders with a wider remit see more, right up to the org-wide view, so each person gets the level of sight their role actually needs.

A general BI tool can do almost anything, once someone has connected the data, modelled it, built the dashboards and trained the team to use them. Blink IQ skips that. It's workforce-specific and built on the engagement, reach, sentiment and adoption data Blink is already generating, so it works out of the box for the people who need it, with no data-engineering project to stand it up first. If you already run a BI stack, the optional data-lake integration lets Blink IQ data flow into it, so this isn't either-or.

Blink IQ is the whole analytics product: the data layer, the dashboards, the AI, and the way it all gets packaged across Bronze, Silver and Gold. Engagement Analytics is one part of that, the part that shows you what's landing, who's reading, where reach is strong or weak, and which people carry influence across your workforce. So you don't buy Engagement Analytics separately, you get it as a capability of Blink IQ, alongside the activation, communication and productivity views in the same place.

The BlinkieAI analyst is part of the Gold tier, so it's included once you're on Gold rather than billed as a separate add-on. It's the plain-English layer over your data: you type a question like "who are my top posting managers?" and it answers, instead of you building a query or briefing someone to pull it. Book a demo if Gold is the tier you want to explore.

Blink IQ 2.0 is available now. Bronze is included with your plan and gives you the core dashboard library, filtering, data segmentation and CSV export. Silver adds AI trend analysis, KPI tracking and scheduled alerts. Gold adds custom dashboards you can build and share, the BlinkieAI analyst for plain-English questions, and push reports into Slack and Microsoft Teams. All three tiers are live and you can get started straight away.