Turn workforce data into decisions with Blink IQ
Every interaction on Blink generates rich workforce data. Blink IQ turns it into clear insight your comms, HR, and ops teams can act on, right in the flow of work.

Understand your workforce
Too often, the value in your workforce data sits buried in dashboards and reports nobody has time to open. Blink IQ brings it into the flow of work, so you can see how your people are activating, engaging, and interacting across the platform. It’s more than usage stats. Track engagement, sentiment, and the early signals of turnover in one place, and see what they mean for your business.


See the metrics that matter
Give your internal comms professionals, HR teams, and people managers the metrics that matter, without leaving the app. Start with dashboards for activation, usage, and engagement across Feed, Chat, and Hub. Move up to advanced dashboards, set the KPIs your organization runs on, and get alerted the moment they move.
Let AI surface the trends
You shouldn’t need a data analyst to know what’s changing. Blink IQ’s AI trend analysis watches your metrics, flags what’s moved, and suggests why, so a dip in reach or a drop in sentiment reaches you while you can still do something about it. Ask Blink Lens a question in plain language and get the answer straight from your data, sentiment included.


Build and share your own view
Build custom dashboards around the analytics and KPIs your organization cares about, then share them with the people who need them. Managers automatically see the data for their own teams. Push scheduled reports and alerts to email, Slack, or Microsoft Teams, and use leaderboards to turn engagement into a bit of healthy competition between teams.
Reduce costly turnover
Early turnover is expensive, and by the time it shows up as a resignation, it’s already too late. Blink IQ tracks sentiment and engagement across every team and location, so you can spot a team pulling away before it becomes a leaving wave. Act early, understand what’s driving it, and reverse the trend.


Protect your privacy
Sharper insight never has to come at the cost of individual privacy. Blink IQ keeps sensitive data hidden and gives managers access only to the aggregated data for their own teams, never an individual’s. Everyone works smarter, and no one gets exposed.
“Our compliance rate has gone up because people are actually receiving our messages, which in turn increases all of the KPIs that we're measuring on a daily basis.”
Explore Blink features
Single sign-on
One-click access to all your applications from within Blink. Secure SSO that IT, security, and users will love.
Integrations
Deliver your existing tools to all of your employees. Drive software adoption and empower staff to succeed.
Blink assist
Blink assist helps every employee create, edit, and refine their communications with confidence.
Analytics
Gain insights and data on the people and teams in your organization to improve your employee experience.
Trusted by the world's leading brands


Do I need a data analyst to use Blink IQ?
No. Blink IQ's AI trend analysis does the heavy lifting for you. It watches your metrics, flags what's changed, and suggests why, so your comms, HR, and ops teams get answers without waiting on a report or knowing how to build one. If you can read a dashboard, you can act on it.
Can managers see individual employee data?
No, and that's by design. Managers see aggregated data for their own teams only, never individual-level activity. Sensitive data stays hidden across the board, so you get the insight you need to support people without turning analytics into surveillance.
Can I get reports and alerts where my team already works?
Yes. You can schedule reports and set up alerts to land in email, Slack, or Microsoft Teams, so the right people see what's moved without logging in to check. Build them around your own KPIs and let the updates come to you.
What can I actually measure with Blink IQ?
More than just logins. Blink IQ covers adoption and activation across your organization, engagement with content and communications, usage patterns across platform features, and workforce management metrics like onboarding completion. You get the full picture of how your frontline workforce connects with the platform, and where to focus next.
Is Blink IQ included with my Blink plan?
A base level of analytics comes included with every Blink plan, so you can start understanding adoption and engagement from day one. For teams that want advanced dashboards, AI-powered trend analysis, custom KPI tracking, and automated reporting, there are higher tiers with progressively deeper capabilities.
Can I filter the data by department, location, or team?
Yes. Every dashboard can be filtered by the profile fields in your organization — things like department, location, or job title. Layer filters together to drill into a specific group, or compare different parts of the business side by side.
How can I use Blink IQ to demonstrate the value of Blink to leadership?
It's built for exactly that. You can pin the KPIs that matter most to your org, set up automated reports that land directly in your leadership team's inbox, and use AI to surface what's changed and why. When it's time to make the case, the data's already there.
Can I see how specific posts and communications performed?
Yes. Blink IQ tracks reach, engagement, and interaction data for content on the platform, so your comms team can see what's landing and what's not, broken down by segment or time period. It's the difference between broadcasting into the void and knowing you're getting through.

