What is Blink's employee news feed?
Blink’s employee news feed is a shared stream of company news on every employee’s own phone. Everyone sees what’s relevant to their site and role, while comms controls what’s pinned, who sees it and who has read it.
Open to everyone, managed by you
Every post in the Blink feed has two sides. Employees see a simple, familiar feed on their own phone. Comms sees the audience, the pin, and who has read and acknowledged it, as it happens.
What your teams see
One tap to read, one tap to confirm. Priority posts stay pinned at the top until people do.
What comms sees
Who it went to, who has read it, and who still needs a nudge, updating as people open Blink.
How Blink’s employee news feed works
Blink’s employee news feed takes an update from draft to confirmed read in six steps: write it, choose who sees it, pin it, collect acknowledgments, read replies, and measure what landed.
Write it, or let Blink Assist start it
Draft a post from your phone or desktop, or give Blink Assist a quick prompt and get a first draft in seconds. It can also polish a message you’ve already written before you send it.
Send it to the people it’s for
Post to one team, one site, a region, or the whole company. Every feed stays relevant to the person reading it, so people keep paying attention instead of scrolling past news that isn’t for them.
Make sure the big things get seen
Leaders decide what the feed shows first. Pin and feature the posts that matter most, and they stay at the top where everyone sees them, instead of sinking under everything posted after.
Post far more than announcements
Share photos and videos, run a quick poll, celebrate a team win, or send an update people must confirm they’ve read. Whatever you need to say, there’s a format that fits.
Reactions and comments, built in
People like, react, and comment the way they already do on the social apps they use every day. Questions get answered in the thread, and good news travels across sites on its own.
Know exactly how every post landed
In-depth analytics show reach, reads, reactions, and comments for every post, so you can see what’s working, spot what isn’t, and report on it with confidence.
What if someone posts something they shouldn't?
An open feed works because you set the rules. Blink admins decide who can post where, which posts need approval, and who moderates each audience, so the feed stays useful without becoming a free-for-all.
How the Blink feed works for every team
Reach the right people and prove it
Plan the week's posts, send each one to the right sites and teams, and pin the updates that need a confirmed read. Post insights show reach, read receipts, likes, and comments for every update, so you can report on what landed and shape what you post next.
Know every site has the new procedure
Send a new procedure or safety change as a priority post and see acknowledgments come in site by site. Area managers know which locations have confirmed and follow up directly, while wins from strong sites get shared where every location can see them.
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Secure, connected, and simple to run
The feed runs inside Blink, with single sign-on and audiences that update as people join, move, or leave. Systems like Workday and ServiceNow can post cards straight into the feed, so launches and service notices reach people where they already look.
Company news on their own phone
Frontline employees open Blink on their own phone and see company news, their site's updates, and anything needing acknowledgment at the top. They post photos of team wins, comment on colleagues' posts, and get replies from leaders in the same thread.
Every feature you need to reach your frontline
Blink Feed gives internal comms teams the tools to create, automate, target and measure every post, so the right message reaches every employee, on any shift.
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Frequently asked questions
Internal communication encompasses any information created for and intended for employees only. There are endless examples of internal communication, and plenty of internal communications best practices to swot up on. These range from annual reports, benefits programs, emails, and face to face meetings to manager toolkits and surveys.
Internal communication is a critical part of any organization’s operations.
Businesses with strong internal communication in the workplace have more engaged, more productive, and happier employees. Strong internal comms is also linked to less employee turnover, which means businesses who prioritize internal communication often make more money as a result.
Employees want internal comms too. In fact, studies show that employees (whether in office, remote, or deskless) rank frequent and effective employee communication as one of the top behaviors that creates a positive experience at work. The same study also reveals that internal communications managers consider open communication to all employees “one of the top initiatives they would like to see their organizations focus on.”
At the end of the day, effective internal comms pays off, with companies with highly engaged workforces outperforming their competitors by 147% in earnings
Internal communication is defined as the sharing of information within a business or organization. This extends to sharing ideas, internal comms strategies, and values as well.
While there are lots of ways to define internal communication, the ultimate purpose of internal comms is to help a business or organization achieve its objectives effectively. This goes beyond telling employees what to do; the role of ic (internal comms) is about creating a shared meaning and understanding so employees work together to achieve the same goal.
How to improve internal communication depends on factors like the state of your business’s current internal comms as well as where you want to go. But companies with great internal communication all have one thing in common: they identify a specific comms challenge within their company and look for a tool or strategy to solve it.
Analyzing what is and isn’t working is the first step. When you know what internal comms issues are impeding effective collaboration and stalling productivity, you can identify the right tools and strategies to remedy the situation.
In today’s digital world, internal comms needs to focus on engagement to be truly effective. This means incorporating internal communications strategies such as:
- Using communication tools that work for everyone
- Prioritizing communication and engagement
- Involving all employees at every level
- Hosting an internal communication blog
- Keeping lines of communication open
- Giving frequent feedback
- Having fewer meetings
- Investing in a communication platform
- Adopting a more integrated approach to internal comms
- Using more productive comms strategies
- Tracking how employees using comms tools
- Running training and workshops to improve manager to employee communication
Creating your own internal communication strategy is a big task, but you can look to companies with great internal communication to emulate their strategies in your own planning.
