Does Blink reduce staff turnover?

JD Group — parent of JD Sports, operating 25 retail brands and 90,000 employees worldwide — achieved a 25% reduction in frontline staff turnover after deploying Blink. The group white-labelled Blink as JD Now, giving every employee a single app connecting them to communications, schedules, HR systems, and the tools they need on the shop floor every day. Adoption was immediate: 87% of employees were active within 10 days of launch, with 80% of the UK workforce on the platform in the first week. As Nicola Kowalczuk, Chief People Officer at JD Group, said: 'This platform is not just about communication — it's about equipping our teams with the resources they need to thrive in a fast-paced retail environment.' When frontline workers have everything they need in one place — from payslips to shift swaps — disconnection drops, and so does turnover.

How does Blink work across multiple countries?

easyJet deployed Blink across 20,000+ employees in 20 countries, white-labelling it as The Lounge — a hyper-personalised mobile app for pilots, cabin crew, and engineering staff, 75% of whom are on the move at any given time. The platform replaced Workplace by Meta with a mobile-first experience built around offline access, role-based communications, and integrations with Workday and Ripple. Rather than a phased rollout over months, adoption reached 86% in the UK, 83% in Germany, and 80% in Italy within four weeks of launch — giving crews access to scheduling, seating plans, training, and colleague connections whether they're at a gate, in a briefing room, or at 25,000 feet. The platform now sustains 88% monthly active users and 82% overall adoption across the business.

What results do Blink customers typically see?

Blink customers typically see at least a 2x return on investment, with savings across five areas: time saved through faster information access, reduced employee turnover, fewer operational incidents and errors, higher adoption of key business systems, and a lower IT support burden. Across 350+ implementations since 2019, Blink achieves 87% actual adoption — against an industry target of 80% — alongside 97%+ CSAT and 99% year-on-year customer retention. Staff retention is a consistent standout: JD Group achieved a 25% reduction in frontline attrition after deploying Blink across 90,000 employees. The platform replaces fragmented tools — noticeboards, WhatsApp groups, legacy intranets — with a single mobile-first app connecting workers to communications, HR systems, schedules, and operational tools. For organisations whose workforce doesn't sit at a desk, Blink typically delivers measurable ROI within the first year of deployment.

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Built for teams doing work differently

700,000 employees

across 32 countries

700,000 employees

across 32 countries

87% adoption

in just 10 days

87% adoption

in just 10 days

88% active users

across 20,000+ employees

88% active users

across 20,000+ employees

350 sites

across the US

350 sites

across the US

96% adoption

82% of users

active monthly across 9 countries

82% of users

active monthly across 9 countries

30,000+

Hub opens every month

30,000+

Hub opens every month

67 countries

94% adoption

67 countries

94% adoption

17 brands

united under their own white-labeled app

17 brands

united under their own white-labeled app

80% faster access

to clinical systems and policies

80% faster access

to clinical systems and policies

94% adoption

32,000+ caregivers

connected for the first time

32,000+ caregivers

connected for the first time

700,000 employees

across 32 countries

700,000 employees

across 32 countries

87% adoption

in just 10 days

87% adoption

in just 10 days

88% active users

across 20,000+ employees

88% active users

across 20,000+ employees

350 sites

across the US

350 sites

across the US

96% adoption

82% of users

active monthly across 9 countries

82% of users

active monthly across 9 countries

30,000+

Hub opens every month

30,000+

Hub opens every month

67 countries

94% adoption

67 countries

94% adoption

17 brands

united under their own white-labeled app

17 brands

united under their own white-labeled app

80% faster access

to clinical systems and policies

80% faster access

to clinical systems and policies

94% adoption

32,000+ caregivers

connected for the first time

32,000+ caregivers

connected for the first time

The universal AI platform for frontline work.

Give frontline managers back 8 to 10 hours a week, so they can focus on delighting customers while AI takes care of the rest.

For operations leaders

Deliver every agent and AI app to your frontline.

Bring Workday, ServiceNow, and any third-party agent into a single hand-held experience.

Catch risks before they cost you. Agents handle HR, IT, and ops.

Activate the AI you already own, everywhere your people actually work.

For every manager, every shift

Every answer your frontline needs, in their hand.

Cut helpdesk and HR tickets at the source.

Managers stop being the bottleneck for every question.

One brain across HR, ops, and every system you already pay for.

For comms leaders

From clock-in to impact, in seconds.

Story-style shift briefs, hyper-personalized for every worker.

Safety bulletins, patient handoffs, route updates, new menu launches — they walk in up to speed.

Replaces the bulletin board, morning huddle, and group text with one feed they actually read.

Plugs into the tools your teams already use

Finally, a single app where people move work forward

Connect people and work

Easy access to what matters

See what's really going on

One flow. One destination.

Modern social, Chat, Stories, and Recognition — together for less noise, more feeling part of things.

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One place. One tap.

Tools, Tasks, Shifts, AI, and Documents — all behind a single sign-on for less hunting and more doing.

One view. Real insight.

Surveys, Polls, and AI analytics — together for less guessing, more confident decisions.

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Line graph showing engagement over time for Feed (95%), Hub (99%), and Chat (87%), with a circular chart indicating 93% activation, a 2.5% increase, and Management at 98% and Frontline at 92%.

Engagement survey form with statement 'I feel comfortable talking to my manager about issues that come up,' rating options from Strongly Disagree to Strongly Agree, and a Submit button; a pop-up message congratulates Kelly for three years with the team.

Blink on social

Get to know us — out in the wild and behind the scenes.

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Communication that works for every role

Delivering connection, ease of access, and impact — from the first day on the job to every day after.

Internal Communications

Human Resources

Operations

Make sure messages don't get missed

Plan and publish multichannel campaigns so your important updates lead to action.

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Support your people without more admin

Deliver personalized journeys with self-service from onboarding onward.

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Make your tech stack work harder

Connect apps, documents, and AI in one secure experience and start seeing value.

Help the frontline perform better, every shift

Simplify execution with task assignment at scale so work gets done right, every time.

See why millions love working in Blink

Explore our wall of love

See why millions love working in Blink

Morgan Ellis

Head of People, Northstar Retail

2 weeks in and the impact is already clear. Engagement is up and our frontline finally has one place to go for updates.

▶

Priya Nandan

Group Head of People, Meridian Retail

Priya Chandra

Digital Transformation Lead, Meridian Foods

And just like that... we did it! Migrating 12,000 frontline employees over in record time, with barely a hiccup.

Tom Whitfield

Communications Manager, Anchor Logistics

A little over a year ago we asked an important question: what should internal comms actually feel like? Blink gave us the answer.

▶

Katie Voss

Director of People and Culture, Larkspur Hotels

Elena Cross

Internal Communications Specialist, Skyline Air

Last quarter we rolled out Blink to over 15,000 people. Here's how it went, and why we'd do it again.

Explore our wall of love

The Blink effect, in action

Explore the latest research, trends, and best practices shaping the future of employee experience.

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The business case for employee listening: turning workforce data into proof your leadership can act on

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Implementing intranets at scale: Lessons from global brands

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Employee engagement is at its lowest since 2020. Here’s how to run a pre-launch comms campaign that actually works

Employee communication

Bleecker Burger

Case Study

The Employee Communication Platform Built for Frontline Teams

And unlock everyone’s potential.

Built for teams doing work differently

The universal AI platform for frontline work.

Deliver every agent and AI app to your frontline.

Every answer your frontline needs, in their hand.

From clock-in to impact, in seconds.

The universal AI platform for frontline work.

Deliver every agent and AI app to your frontline.

Every answer your frontline needs, in their hand.

From clock-in to impact, in seconds.

Finally, a single app where people move work forward

One flow. One destination.

Modern social, Chat, Stories, and Recognition — together for less noise, more feeling part of things.

One place. One tap.

Tools, Tasks, Shifts, AI, and Documents — all behind a single sign-on for less hunting and more doing.

One view. Real insight.

Surveys, Polls, and AI analytics — together for less guessing, more confident decisions.

Frontline communication

Internal communications

Employee engagement

Knowledge management

Team collaboration

Employee journeys

Insights

Digital workplace

From startups to global enterprises, Blink connects frontline teams of any size across every industry.

Blink on social

Communication that works for every role

Make sure messages don't get missed

Support your people without more admin

Make your tech stack work harder

Help the frontline perform better, every shift

See why millions love working in Blink

See why millions love working in Blink

The Blink effect, in action

The business case for employee listening: turning workforce data into proof your leadership can act on

Implementing intranets at scale: Lessons from global brands

Employee engagement is at its lowest since 2020. Here’s how to run a pre-launch comms campaign that actually works

Bleecker Burger

Ready to unlock everyone’s potential?Let’s go!

Ready to unlock everyone’s potential?
Let’s go!