How a modern intranet can transform your marketing department
Choosing an intranet for marketing can be difficult. Discover the features you need to boost productivity, connect departments, and lower workload.
Jess DeVore
Published:
September 6, 2023
Last updated:
October 12, 2023
What we'll cover
Optimizing an intranet for marketing departments might not be on your mind, but your marketers can benefit from stronger connections with the rest of your corporation.
“Until recently, we communicated through email. This was to share patient information and… not much else. There was little in the way of engaging employees, celebrating achievements, or keeping in touch,”
The health organization shares personal anecdotes and success stories and communicates with different branches and departments easily.
Best of all, with a smart intranet, your marketing team members can use these interactions and stories as marketing collateral.
The intranet for marketing means taking advantage of features other departments will be excited about — like your company social networking feed — and using them to ease your marketers’ workload.
Must-have features for your marketing intranet
Intranets have been associated with HR or IT for a long time. But these departments aren’t the only ones who benefit from a way to connect to the rest of your organization.
With the right features, your marketing department can both source materials and share upcoming campaigns with ease.
You need to be able to share different media content on your intranet. And you want to be able to share the latest marketing strategies with frontline staff and receive pictures, videos, and feedback from them. It should be simple for everyone to publish their own content too.
An intranet with different permission settings will help make sure only certain teams or people have approval to see specific documents or market research. That makes it easier to share information confidently in the digital workplace.
The best intranet platforms for marketers should integrate with other apps like Slack or Microsoft 365, so your team can continue to use the tools they feel comfortable with.
Surveys will help marketing gain feedback from different departments without hassle. They can then check the built-in analytics to see how engaged employees are with the content they’re posting.
5 ways to use your intranet for marketing
Now you know what features to look for in a marketing intranet, it’s time to go over how you can use those tools productively.
1. Share marketing initiatives
Sometimes employees don’t know about new deals or offers unless they get notifications from management. An intranet keeps everyone on the same page.
2. Create a sharable photo album
Make an album where staff can upload pictures or video clips that marketing can use. Having one place where a photo of a staff celebration can be quickly uploaded to the company intranet reduces the strain on all of your workers.
When it’s easier for people to share their content, they’re more likely to.
3. Collect social media content
Not only pictures but quotes, examples of good work by frontline workers, and even share job vacancies at specific locations. Social media is becoming less curated, and more authentic content is resonating with users.
Sharing digital marketing materials with actual workers instead of models can help you achieve that genuine feel.
4. Promote your company blog
Share posts that staff are likely to be interested in and learn from. 89% of marketers use blogs in their content strategies, but do your workers know about it? Don't just send them to your homepage — share case studies, white papers, and press releases they might care about.
5. Share marketing materials that others need
Have a folder or feed for current sales strategy and brand assets, so if an employee needs to reference them, they’ll always have easy access to the promotions.
Get your marketing team on board
A social intranet is only as good as the contributions from its users.
You need to get your marketing department engaged with a new platform, or they won’t see the benefits from the workspace.
Multiple experts at the Content Marketing Institute expect video content to grow in 2022, but your department might not have the resources to create all of this content themselves.
By leaning into your company’s intranet software, your team can source photos, videos, success stories, milestones, and other materials from frontline workers and other departments as they create them.
Marketing will be able to access this information quickly — and in most cases, directly. 23% of marketers surveyed by HubSpot said just finding the ideas for new content was their biggest challenge for 2022.
If your marketing team is able to improve internal communications with other branches, they can access new information and learn what’s trending in stores now.
They can also use employee-generated content as a springboard or incorporate it directly into new marketing efforts.
The best way to have marketing get on board with an intranet is to have them try it out for free and see how they like it.
Final thoughts: marketing intranet — using an intranet to transform marketing
An intranet for marketing can streamline the entire department and lessen their workload.
Having your entire company help generate content yields a more authentic message that improves employee engagement and means less time spent hunting for a good photo or story.
Communicating and defining the roles helps keep everyone on the same page.
But make sure the intranet solution you choose has the features your organization needs for each department.
Your employees need to be able to access the intranet easily, and a mobile solution will help more workers connect and engage.
Help cut down on the work your marketing department is facing with a fast, company-wide intranet like Blink today.
Optimizing an intranet for marketing departments might not be on your mind, but your marketers can benefit from stronger connections with the rest of your corporation.
“Until recently, we communicated through email. This was to share patient information and… not much else. There was little in the way of engaging employees, celebrating achievements, or keeping in touch,”
The health organization shares personal anecdotes and success stories and communicates with different branches and departments easily.
Best of all, with a smart intranet, your marketing team members can use these interactions and stories as marketing collateral.
The intranet for marketing means taking advantage of features other departments will be excited about — like your company social networking feed — and using them to ease your marketers’ workload.
Must-have features for your marketing intranet
Intranets have been associated with HR or IT for a long time. But these departments aren’t the only ones who benefit from a way to connect to the rest of your organization.
With the right features, your marketing department can both source materials and share upcoming campaigns with ease.
You need to be able to share different media content on your intranet. And you want to be able to share the latest marketing strategies with frontline staff and receive pictures, videos, and feedback from them. It should be simple for everyone to publish their own content too.
An intranet with different permission settings will help make sure only certain teams or people have approval to see specific documents or market research. That makes it easier to share information confidently in the digital workplace.
The best intranet platforms for marketers should integrate with other apps like Slack or Microsoft 365, so your team can continue to use the tools they feel comfortable with.
Surveys will help marketing gain feedback from different departments without hassle. They can then check the built-in analytics to see how engaged employees are with the content they’re posting.
5 ways to use your intranet for marketing
Now you know what features to look for in a marketing intranet, it’s time to go over how you can use those tools productively.
1. Share marketing initiatives
Sometimes employees don’t know about new deals or offers unless they get notifications from management. An intranet keeps everyone on the same page.
2. Create a sharable photo album
Make an album where staff can upload pictures or video clips that marketing can use. Having one place where a photo of a staff celebration can be quickly uploaded to the company intranet reduces the strain on all of your workers.
When it’s easier for people to share their content, they’re more likely to.
3. Collect social media content
Not only pictures but quotes, examples of good work by frontline workers, and even share job vacancies at specific locations. Social media is becoming less curated, and more authentic content is resonating with users.
Sharing digital marketing materials with actual workers instead of models can help you achieve that genuine feel.
4. Promote your company blog
Share posts that staff are likely to be interested in and learn from. 89% of marketers use blogs in their content strategies, but do your workers know about it? Don't just send them to your homepage — share case studies, white papers, and press releases they might care about.
5. Share marketing materials that others need
Have a folder or feed for current sales strategy and brand assets, so if an employee needs to reference them, they’ll always have easy access to the promotions.
Get your marketing team on board
A social intranet is only as good as the contributions from its users.
You need to get your marketing department engaged with a new platform, or they won’t see the benefits from the workspace.
Multiple experts at the Content Marketing Institute expect video content to grow in 2022, but your department might not have the resources to create all of this content themselves.
By leaning into your company’s intranet software, your team can source photos, videos, success stories, milestones, and other materials from frontline workers and other departments as they create them.
Marketing will be able to access this information quickly — and in most cases, directly. 23% of marketers surveyed by HubSpot said just finding the ideas for new content was their biggest challenge for 2022.
If your marketing team is able to improve internal communications with other branches, they can access new information and learn what’s trending in stores now.
They can also use employee-generated content as a springboard or incorporate it directly into new marketing efforts.
The best way to have marketing get on board with an intranet is to have them try it out for free and see how they like it.
Final thoughts: marketing intranet — using an intranet to transform marketing
An intranet for marketing can streamline the entire department and lessen their workload.
Having your entire company help generate content yields a more authentic message that improves employee engagement and means less time spent hunting for a good photo or story.
Communicating and defining the roles helps keep everyone on the same page.
But make sure the intranet solution you choose has the features your organization needs for each department.
Your employees need to be able to access the intranet easily, and a mobile solution will help more workers connect and engage.
Help cut down on the work your marketing department is facing with a fast, company-wide intranet like Blink today.
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Jeff takes concepts and turns them into reality. He always has a can-do attitude and follows through until the job is done!
Coach USA uses telematics technology solutions to increase the safety and efficiency of its operations. This includes AI dash cams which help to proactively monitor speed, following distance, and distracted driving, to elevate safety standards.
Jeff is part of the small but impressive team that harnesses such technologies and makes them work for our business and drivers.
What does he want to do next?
Continue to be challenged — he can do anything he puts his mind to!
Nominated by: Dominic Manuele, VP of Maintenance and Engineering
Inbox zero has always been the dream. But maybe it’s time to dream bigger.
It once defined workplace comms. But today, email is slow, unengaging, and clunky — as anyone lost in a “reply all” chain will tell you. It’s fallen so far out of favor that, for an increasing number of employees, an inbox isn’t even part of the job anymore.
A new generation of employee experience platforms is rewriting internal communication rules. They’re making inbox zero the default — not because people are managing email better, but because they don’t need email at all.
These platforms are introducing faster, more interactive, and more human channels of communication. And they’re transforming how organizations reach their people. Here’s why email can’t carry your internal comms strategy anymore — and the benefits of building a workplace that thrives without an inbox.
The pitfalls of email for internal communication
So why has email fallen behind the times? Because email communication comes with some serious drawbacks.
It’s overwhelming
The reason people dream of inbox zero? Because their email account is overflowing with messages. Employees receive hundreds of emails every day.
What’s more, there’s no clear message hierarchy. Meeting invites, newsletters, urgent safety updates. They all compete for space in the same inbox. It’s hard for employees to see what’s most important at a glance, so critical messages get lost in the noise.
It’s unengaging
Scroll through a social media feed and you’ll see videos, polls, and interactive content designed to grab and hold your attention. Now think about the last email you read. Did it land with the same impact? Probably not.
In a world of TikTok, WhatsApp, and Instagram, static text feels flat. Emails are competing with these highly visual, highly engaging formats — and they just can’t keep up with audience expectations.
It’s hard to measure
Unless you send all emails via an email platform, it’s impossible to know if employees are actually opening, reading, and acting upon your updates. Are employees skimming? Ignoring? Misunderstanding?
Without robust analytics, it’s impossible to know. It’s then hard to make meaningful improvements to the internal comms experience.
It excludes the frontline
83% of frontline employees don’t have a company email address. Even if they do, logging into a shared portal in the break room is hardly practical.
Email isn’t an effective way to reach frontline teams. So you end up excluding an important segment of your audience — and have to resort to inefficient and unreliable methods of communication, like paper notices and manager phone calls.
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The rise of alternative employee communication channels
Email communication has its limits and alternative internal communication tools are on the rise. These platforms are built to make comms faster, more engaging, and more accessible. And some companies are now ditching email entirely, shifting all workplace communication over to these modern tools.
Today, 70% of comms professionals say they use chat tools and 73% say they use an employee app to communicate as an organization. Here’s what employees at those organizations are experiencing:
A mobile-first platform
The best mobile-first communication and intranet platforms provide the same seamless user experience across all devices, including small smartphone screens. Employees can access updates, resources, and workplace tools wherever they are, without needing a corporate email address.
Notifications + social feed
Instead of digging through their inbox, employees get instant notifications when a critical message lands. They can then head to the platform dashboard to view mandatory reads — or scroll the dynamic social feed, where news is organized and personalized by role, team, or tenure.
Channels for every type of communication
Modern platforms give structure to internal communications. Teams, communities, leadership updates, and company resources all have their own clearly defined channels. So employees know exactly where to go for official memos, knowledge sharing, and details of the latest team social.
Two-way communication
Employees have lots of ways to interact with internal content on a modern comms platform. They can comment on a news feed post, respond to a poll or survey, react with emojis. They can even — depending on the permissions you set — create their own community-building content for your internal channels.
Engaging communications
The best employee intranets borrow from the apps your workers already love. Photos, videos, reels, memes, and visually-rich content make updates short, memorable, and enjoyable to consume. Your messages land — and stick — without adding to inbox overload.
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The productivity + engagement upside of a zero-email comms approach
With modern internal communications software, it’s possible to adopt a zero-email strategy. And the benefits go far beyond clearing inboxes. Here’s what this approach can do for your organization:
Faster information flow. No more waiting for employees to log into a shared workstation to view the latest company email. Critical updates reach everyone through push notifications, ensuring your messages are seen and read quickly.
Clear messaging. The comms experience is personalized to each employee. So people only see what matters to their role, team, or location. This reduces unnecessary noise and helps your messages cut through more effectively.
A stronger sense of belonging. Email wasn’t built for culture-building. But internal communications platforms create shared spaces, where employees can celebrate wins, recognize peers, and feel part of the bigger picture. The result is greater engagement and loyalty across your workforce.
Comms people actually want to read. When comms are visual, bite-sized, and interactive, employees are more likely to read them. They engage with your content and return regularly to your comms platform, so it’s easier to land messages.
Self-service and streamlined workflows. The best internal comms platforms integrate with the other workplace software you already use. Employees can action a message in clicks because all tools and resources are linked.
Equal access across the workforce. Historically, there’s been a divide between frontline and desk-based employees. With a zero-email approach, you bring everyone together. You welcome frontline employees into company culture, strengthening engagement and retention as a result.
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So what does the future of internal communications look like?
In a not-too-distant future, we predict that “inbox zero” will no longer be the dream of employees tackling a never-ending influx of emails. Instead, it will be an organizational norm. And moving beyond email to modern communication platforms will open up a new realm of possibilities for workplace connection.
Comms rethink their playbook
With improved internal communication tools on the table, the comms team can quit their reliance on email. They can meet employees where they are — on their smartphones, scrolling through engaging multi-media content — to create communications that work for every employee.
And, with new communication channels at their disposal, they’ll get creative. Employee-generated content, short-form video, and highly visual posts will become the standard. Comms teams will create Insta-worthy internal comms and find new ways to land messages.
HR and IT invest in an integrated solution
Employee experience isn’t just HR’s job — it’s everyone’s. And, because a single, integrated platform can solve for HR, IT, and comms, this is a setup that more organizations will embrace.
Thanks to deep integrations and single sign-on technology, employees can access everything they need from a single, user-friendly dashboard. Checking up on company news? Requesting a shift swap? Completing the next module of their current training course? It’s all right there, at their fingertips — without juggling multiple tabs and logins.
For IT, that means less firefighting and better ROI from existing tools. For HR, it means higher employee engagement and retention. And for comms, it means a direct line to every member of staff — hard-to-reach frontline workers included.
Teams use platform analytics to take comms even further
The future of comms is data-driven. Teams won’t just hit send and hope for the best. They’ll use platform analytics to see what’s working, what’s not, and where to improve.
That means sharper targeting, smarter campaigns, and data-driven comms strategies that reach the right employees at the right time. Teams can also measure how comms impact big business outcomes, like employee engagement, retention, and customer satisfaction.
Ultimately, analytics give comms a seat at the table. Teams move from being messengers to strategic partners, involved from the start in shaping initiatives and able to demonstrate solid comms ROI.
Stop dreaming of inbox zero. Go beyond email in 2026.
Our vision for the future of internal communications may feel a long way from the comms reality you’re living today. But the truth is, many organizations are already a ways down this path.
They’ve recognized that email is a drain on productivity and engagement. And they’re moving beyond it. No more inbox battles. No more missed messages. Instead, they’re embracing modern, mobile-first internal comms that reach every employee, wherever they are.
They’re making use of multi-media content, notifications, and analytics to ensure all employees get the information and connection they need to succeed in the workplace.
Unmotivated workers do the bare minimum. They can drag other team members down with them. They’re also more likely to be looking for a job elsewhere.
Given that only 23% of global employees feel engaged at work, improving employee motivation is a critical business priority. You need to employ strategies known to boost motivation and inspire better employee productivity.
In this article, we list a range of employee motivation ideas that will help you get the most from your workforce. We’ll be looking at the following:
Why is employee motivation important?
Key factors in employee motivation
12 ways to motivate employees
Using an employee super-app to create a motivated workforce
Why is employee motivation important?
Motivated employees tend to enjoy work. They have a sense of purpose and accomplishment. They also approach work with energy and drive.
But employee motivation isn’t just good for employees. It benefits your business, too. Here’s how:
Increased employee productivity. Motivated employees work harder. They’re more efficient and focused. They’re also more likely to take the initiative, going beyond their basic responsibilities.
Better quality of work. A motivated workforce doesn’t just produce more work. It produces better work. Workers are committed to quality. This results in fewer errors, fewer missed deadlines, and fewer workplace safety incidents.
Higher retention rate. Engaged employees are loyal to your organization. So they’re less likely to look for another job. With a motivated workforce, your organization experiences higher levels of employee retention and less absenteeism.
More profit. Gallup research on employee engagement shows that employee morale impacts a range of business outcomes. It leads to a 23% increase in profitability and a 10% increase in customer loyalty.
Key factors in employee motivation
There are two types of motivation — extrinsic and intrinsic.
Extrinsic motivation is all about the carrot and the stick. You create extrinsic motivation with external rewards and penalties. Rewards might include an employee’s salary, bonuses, rewards, and praise. Penalties might include a poor performance review or a manager reprimand.
Intrinsic motivation comes from within. Employees are motivated to do their best work because they find it personally rewarding. This type of motivation relies on drivers like interest, purpose, pride, and curiosity.
When you have high levels of employee engagement within a workplace, you tend to get high levels of intrinsic motivation. Employees feel invested in their work and the company. So they’re driven to bring their A-game without needing constant carrot-and-stick encouragement.
As an employer, it may seem that you have more control over extrinsic motivation. You can raise someone’s salary, provide bonuses, and praise a job well done. All of these things help to motivate an employee.
But the fact is, you can influence levels of intrinsic motivation, too. Here are some of the things that prompt intrinsic motivation in your employees.
Feeling valued
When employees feel you care about them, their wellbeing, and their lives beyond work, they’re more likely to bring their all. That means giving employee recognition where it’s due, treating people fairly, and valuing their input, too.
Making progress
Employees like to know where they’re heading — and where they’re at right now. That requires regular, positive feedback and constructive criticism. Training, development, and clear career pathing are also important.
A sense of purpose
Every job has its boring bits — the tasks that an employee is never going to be excited about doing. But when employees understand how their work contributes to organizational success and wider society, finding that motivation gets easier.
A positive company culture
Motivation is contagious. And it spreads more easily in organizations where there’s good communication and a sense of belonging. When they’re part of an open and supportive company culture, employees are more invested in company success.
The ideas we’ve included below incorporate all of the above. They also provide ways to inspire both intrinsic and extrinsic motivation in your workforce.
12 ways to motivate employees
To motivate your employees, you need to:
Highlight values and purpose
Communicate transparently
Give employees the resources they need
Use the right technology
Provide opportunities for professional development
Develop employee career paths
Support employee wellbeing
Encourage teamwork and collaboration
Support employees to build workplace friendships
Recognize employee contributions
Ask employees for their thoughts and feedback
Treat everyone equitably
Highlight values and purpose
According to Gartner research, shared purpose is one of five primary things motivating employees to stay in their jobs right now. It helps them feel invested in their work and your organization.
Shared purpose helps employees feel part of something bigger than themselves. So work becomes about more than just a paycheck.
You can support purpose in the workplace, by crafting clear company values and communicating these values regularly.
Start during onboarding. Introduce new hires to your company’s vision, mission, and values from day one. Explain how their role contributes to your goals and social impact.
Be consistent. Regularly reinforce your company's vision and mission in all employee communications. Make purpose a recurring theme in meetings, updates, and internal messaging.
Build a values-based culture: Create an environment where company values are lived and breathed daily. Take concrete action based on your values. That way, employees are more likely to believe in them.
Communicate transparently
Employee communication is another important element of employee motivation. Open and transparent communication builds trust. And employees who get enough information to do their jobs well are 2.8 times more likely to be engaged.
But while 87% of business leaders think their internal communications are “highly effective”, only 63% of employees agree. So what does effective communication look like?
Effective communication is a two-way conversation, where both leaders and employees get to share ideas, concerns, and feedback. It’s keeping employees up-to-date with key company developments, and it’s ensuring that you have clear channels of communication to reach all employees.
For remote and frontline teams, this means choosing streamlined, digital communication channels. You need internal communication tools you can use to relay messages quickly and reliably, bypassing paper memos and an employee’s already overflowing email inbox.
Give employees the resources they need
Imagine you’re setting out on a long hike. You’re excited and determined to reach the endpoint.
But you’re given a pair of ill-fitting hiking boots to wear. And a mile or so into the walk, you realize that the map you’re following isn’t 100% accurate. You decide to call the hike organizer for directions. But the number’s engaged and you fail to get through.
It’s likely that at this point in the hike, your motivation has started to dip. You feel thwarted and discouraged. You’re tempted to turn back. What felt like a promising journey now feels like an uphill struggle.
That’s why it’s important to give employees the resources they need. They need the right tech, training, support, and information to do their jobs well. Without it, morale takes a hit.
Use the right technology
Technology is increasingly important to the employee experience. Done right, it makes life easier for employees. Done wrong, it causes friction and frustration, which harms employee motivation.
A concerning 83% of HR leaders say they don’t have the right technology at work. This is contributing to stress, burnout, and low morale. Similarly, only 10% of frontline workers say they have access to the tools, tech, and opportunities they need to connect and advance in the workplace.
All workers — those in the office, those working remotely, and those on your company’s front lines — need access to high-quality, user-friendly tech that makes their jobs easier, not harder.
That might mean using a mobile-first employee app to give frontline employees the resources and co-worker connection they crave. Or it might mean implementing a social intranet that supports workplace communication and collaboration.
You can also use tech tools that have a direct impact on employee motivation. Employee engagement tools help organizations to improve and track staff morale.
Provide opportunities for professional development
According to O.C. Tanner research, organizations have five times greater odds of achieving employee fulfillment when they support professional development. A comprehensive training program improves your workplace retention rate, too.
O.C. Tanner also found that organizations are more likely to make a success of skills-building initiatives when they:
Empower employees to make their own training decisions. Supporting employees to choose training paths that align with their career goals and interests improves engagement with the learning process.
Give employees time during work to complete training. Allocate dedicated time for training so employees don’t experience stress, trying to juggle learning with daily tasks and out-of-work responsibilities.
Provide or reimburse hobby classes as well as work-related learning. Reimbursement for hobby classes improves the odds that a skill-building program will improve retention by 119%.
Develop employee career paths
Training is important. But unless employees can put those newfound skills to use within your organization, they’re going to become frustrated. That’s why every employee should have a clear progression path within your organization.
Sit down with employees to find out where their ambitions lie. And — as we mentioned above — personalize a training program to support their career goals.
Also, try to be realistic and open with workers about when a promotion is likely. This will depend on their current skill set and your organizational needs. If an upward move isn’t available for the foreseeable, there are other things you can do to keep staff motivated.
A lateral move helps employees to develop skills in another area of the business. You give them a new challenge and support them to become well-rounded members of your organization.
Similarly, stretch assignments are a great way to grow employee skills. They encourage workers to move beyond their comfort zone, take on new responsibilities, and prepare for higher-level roles.
Support employee wellbeing
In its State of the Global Workplace Report for 2024, Gallup talks a lot about employee wellbeing. It reveals that to improve employee lives and organizational performance, employers need to do the following:
Make support for employee wellbeing visible and consistent
Assign employee wellbeing counselors or coaches
Emphasize wellbeing at work and in life
Go beyond physical health to provide mental health and holistic support
Employee wellbeing goes beyond the odd mindfulness session. It requires a company-wide approach and a real understanding of what your employees might be struggling with.
Starbucks is a great example. They’ve been helping employees with the astronomical cost of housing. They offer a Tenancy Deposit Loan Scheme that they’ve named Home Sweet Loan. Employees can access an interest-free loan to pay the rental deposit when moving into a new home.
Starbucks is making it easier for employees to find and secure housing. This is good for their baristas. But it’s good for business, too. Because when employees aren’t worried about the roof over their heads, they’re more motivated and focused at work.
Encourage teamwork and collaboration
A 2022 Corel report reveals that 41% of employees have left their jobs or would consider leaving their jobs due to poor collaboration at work.
Collaboration is a great way to engage employees. It helps to create a sense of belonging. It makes work more efficient because teams share knowledge and resources freely. Plus, employees motivate one another when they work together.
You can support collaboration by supporting employees to build positive workplace relationships (more on this in a moment). Praising teams, rather than individuals, for their successes is also a good idea.
For teams who work disparately, the right intranet or app is an important part of the puzzle. You need tools that support employees to collaborate in real-time and access shared resources.
Water cooler chat may feel like an unnecessary part of the work day. But giving employees the time, space, and, in some cases, the tech they need to develop workplace friendships is incredibly important to engagement.
Employees who feel that they belong within an organization are 5.3 times more likely to feel empowered to perform their best work. And those with a best friend at work are more productive, happier to innovate, and happier to share ideas.
So schedule social events. Allow time at the beginning or end of meetings for informal conversation. If your team works remotely or you have frontline workers, be intentional about creating these opportunities for connection.
That might mean letting employees create shared interest groups on the company intranet. How about a book club? Or a running club? Maintaining a news feed where employees can post, comment, and like, helps remote and frontline workers to build connections, too.
Recognize employee contributions
Employee recognition and rewards are another important pillar of employee morale. When employees feel their hard work is appreciated, they’re more likely to maintain their motivation.
They’re also more likely to stay working for your company. According to recent Gallup and Workhuman research, a 10,000-person organization can save up to $16.1 million a year in reduced employee turnover costs by making recognition an important part of company culture.
Timely and relevant recognition from managers is essential. But peer-to-peer recognition can be just as valuable and it has a surprising benefit. 75% of employees say that giving recognition makes them want to stay at their current organization longer.
Blink’s employee recognition feature makes it easy to give every employee the appreciation they deserve. You can create personalized recognition posts in seconds. Then, share praise with the individual or publish it on the company news feed for everyone to see and celebrate.
If you want to offer employee rewards as part of your recognition program, be sure to find out what employees are excited by. You may think that cash bonuses and company merchandise are great incentives. But it may be that employees would prefer something else, like extra paid time off.
Employees are more motivated when they feel listened to. When an employer seeks their input and insight, it makes them feel valued, which contributes to employee morale.
Ask for employee input on key decisions. Taking everyone’s opinions into account when implementing change helps to ensure buy-in.
Also, get employee feedback on a range of issues, on a regular basis. Use surveys to ask workers about the employee experience, workplace satisfaction, or workplace rewards. Their answers will help you to develop a more motivating environment for employees going forward.
Just remember that feedback is a multi-stage process that requires effective communication. You need to:
Ask for employee feedback
Thank employees for their feedback
Tell employees what their feedback has revealed and what you plan to do about it
Keep employees in the loop, informing them how your plans are going
Closing the feedback loop like this keeps employees invested in the feedback process. It shows them that you’re really listening to what they have to say.
Treat everyone fairly and equitably
Fairness is crucial to employee motivation. When employees feel that they aren’t being treated fairly or equitably, motivation takes a dive.
So all employees must be given equal access to training and career progression opportunities. Everyone should have the option to give feedback and build workplace friendships. They should get the resources and recognition they need to feel valued.
Pay also comes into the equation. You can prevent resentment and employee churn by offering employees a fair salary. Conduct a pay equity audit. Also, regularly check to see how your wages match up with market trends and the cost of living.
But bear in mind that engaged employees look for a 31% pay increase to consider taking a job with another organization. So you don’t necessarily have to match competitors like-for-like if you provide non-monetary benefits and a company culture employees enjoy being part of.
Using an employee super-app to create a motivated workforce
Having the right tech on your team makes it easier to boost employee motivation.
An employee super-app is particularly useful for remote and frontline employees who may feel disconnected from motivators like co-worker support, feedback opportunities, and company resources.
An employee app helps you to create an equitable experience for all members of staff, no matter where they work. It also allows you to put motivation-boosting features into the palm of every employee’s hand.
Take a look at these employee app features, sure to improve employee motivation.
Social features
Social features like a company news feed help to include everyone in your company culture and support workplace connections.
A resource library
A resource library gives all employees, no matter where they work, access to essential workplace resources. You can populate your library with how-to guides, company policies, and FAQs.
Recognition features
Built-in recognition features make it easy to show appreciation for employees and encourage peer-to-peer recognition, too.
Survey tools
The best employee super apps make it easy for managers to request feedback — and for employees to provide it.
A digital hub
By integrating with all of the digitals you use, you can give employees access to professional development, wellbeing, and collaboration tools, all in the same place.
Effective communication
With a news feed, group messaging, and 1:1 chats, it’s easy for every member of your organization to take part in the company conversation and for leaders to amplify company culture.
Analytics
Analytics help you to track motivation and engagement. This allows you to make data-backed improvements to your engagement initiatives.
In summary
Find ways to motivate your employees and you create a happier, more engaged, more productive workforce. You improve employee loyalty and talent retention. You also achieve better business results.
There are lots of different things you can do to motivate your workforce. But all actions center around four key pillars:
Help employees find meaning in their work
Show employees that you value them as people as well as workers
Support employees to make progress in their careers
Build a positive company culture
It’s easier to do all these things when you have the right tech tools. An employee super-app brings your organization together and helps you establish a positive company culture.
It also gives employees all the communication, resources, and digital tools they need to excel in their roles. They experience more flow and less friction, which makes for improved employee motivation.
Team building activities get a bad rap. While the intention behind such exercises is to break the ice, they are often seen as embarrassing and awkward.
Leaders are so enthusiastic when conducting these games that they don’t even notice workers looking for the nearest exit.
That’s not to say you shouldn’t conduct team-building exercises. Building collaboration skills in your team is essential, and team-building games can really help you achieve that.
The problem usually lies with the team-building activities managers pick. A quick search for team-building ideas will show you that the web is filled with hundreds of them. But many are unfeasible, difficult, or uncomfortable for workers. They look good on paper but you can’t really implement them in an actual workplace.
So in this post, we are going to solve this problem. Instead of giving you a huge directory of endless activities, we’ve handpicked a few team-building activities that are easy, effective, and enjoyable.
Types of team building activities
Some team-building ideas are more suited for your company than others. Your choices will depend on several factors, such as team size and function.
But you also need to consider where you’re going to conduct the team-building exercises and how the location impacts the mindset of your team members. Based on the location of the team-building games, they can be split into three main categories.
Indoor team building activities
Indoor games take place in the office or another work location. And you’ll likely conduct them during regular work hours. For this reason, indoor activities have a serious, formal overall vibe. If your whole team works from a single location, then choosing indoor team-building exercises is your best bet.
Outdoor team building activities
At a team retreat, you need team-building games that can be played outdoors. Plus, the overall mood is more relaxed and casual than indoor exercises. So the team-building activities you pick should be more fun and energetic.
Virtual/online team building activities
More and more people are working remotely, and many teams are spread out in different locations these days. If that applies to your team too, you need remote team-building activities that can be conducted via web conferencing.
The good news is we’ve covered all the three types in the list below. In fact, some of our team-building ideas belong to multiple categories. For example, you’ll also find exercises that can be run indoors as well as online.
For each team-building activity, we’ve also mentioned its best-suited environments. So without further ado, let’s jump in.
Quick and easy team building activities
Campfire stories
Suitable environments: indoor, online, outdoor
Number of team members: 5-25
Objective: Foster informal communication by encouraging team members to share and identify common experiences
This is one of the evergreen team-building activities. It improves team bonding via inspired storytelling. Team members gather in a circle, as people do in a fireside chat when camping. They share workplace experiences, get to know each other better, and refresh memories.
What makes it great: Storytelling is a time-tested way to pass information informally and shape communities. So a storytelling session with work-related stories can get your team members to loosen up, learn some useful lessons, and feel closer to one another. You can also confine the stories to train people around a certain theme.
How it works: Come up with a list of words that can trigger your employees’ memories and remind them of a previous experience. For example, these could be “demo day,” "on-site trip," "side project,” and so on.
Find a way to display all the words to your team members. If you are conducting the activity indoors, for example, you can use a whiteboard.
Have team members take turns to pick a trigger word and share an experience related to it. Once a trigger word has been taken by a participant, move it to a separate area so it can’t be repeated.
You can also ask workers to share more trigger words that come to mind after they have heard a story. So you won’t run out of ideas for stories.
Blind draw
Suitable environments: indoor, outdoor
Number of team members: 10-25
Objective: Improve delegation skills, communication, and teamwork among participants
This team-building exercise involves drawing an object with just spoken instructions. You can use this team-building exercise as a fun, light activity between two intense sessions.
What makes it great: It looks simple on the surface. But to win this team-building game, team members will have to get many things right. For example, they’ll have to pick the right person to draw, and to give instructions. Plus, they’ll need to communicate well. So the activity teaches them both delegation and collaboration.
How it works: Gather some everyday objects, signs, or shapes. You can print them on sheets of paper, or search for photos on a free stock photography website.
Divide employees into teams of five people. Have each team choose the “artist” who will draw the shape. Assign a different object to each team and give them a time limit of 3-5 minutes.
Each team will then guide the artist on drawing the object. But they can’t say the name of the object. While the artist is drawing, he couldn’t know what the object is, nor can his team know what he is drawing until he’s done. The team with the drawing most similar to their object wins.
You know who
Suitable environments: indoor, online
Number of participants: 10-50
Objective: Introduce team members to one another and establish connections
In this team-building game, employees will map the connections between one another on a whiteboard. Teams can choose their “avatars”, and then draw arrows to map how they are connected to other workers. It’s a great way to break the ice when team members don’t know each other well.
What makes it great: This team-building activity lets you build a small, social-media-style network, but without the technology. It will not just help as a standalone activity, but also allow team members to keep mingling throughout the whole day or event.
How it works: Provide participants with index cards, markers, and tape. Each worker will then write their name, add their job title, and draw an "avatar" on their index card, like how there’s a profile photo on a social network.
Then gather all the index cards and stick them on a whiteboard, with plenty of space between every two cards. Participants will then draw arrows from their card to others who they already know in some capacity.
Plus, they’ll also mention how they know the person. For example, maybe they went to the same university or were part of the same team in the past.
Cross-functional jigsaw
Suitable environments: indoor
Number of team members: 10-20
Objective: Build cross-functional collaboration, communication, and problem-solving skills
This team-building activity divides a group of employees into two teams, both of which are asked to solve a jigsaw puzzle in the time limit specified.
But there’s a twist. Some of the pieces required by each team belong to the other team. So both the teams need to work together.
What makes it great: This is a great exercise in improvisation, problem-solving, and collaboration. When the teams start putting the pieces together, they don’t know about the catch. They are surprised by the realization that their success depends on working with the other team, and this lesson remains with them for a long time.
How it works: Simple! Take two puzzles. Replace some pieces in one puzzle with those of the other. Make two teams and give them the puzzles to solve. Ask them to keep communicating with each other while they’re on the task. But don’t tell them that you have interchanged some pieces. Let them figure it out on their own. Also, declare another rule that teams can exchange only one puzzle piece at a time.
Survival priorities
Suitable environments: indoor, outdoor
Number of team members: 5-30
Objective: Inspire participants to solve problems together, demonstrate leadership, and practice negotiation.
Imagine your plane has crashed on an island in the middle of nowhere, and it’s burning. There are only a few minutes to salvage some items from the wreckage. What will you take and what will you leave? That’s what this team-building exercise is about.
What makes it great: This team-building game is great for giving your team a taste of a high-stress situation, and honing their ability to work together under pressure. Their success will depend on negotiating calmly, picking a leader, and planning the whole thing carefully.
How it works: Set up a space with several survival items such as various foods, water, knives, weapons, flares, tarp, matches, and so on. You don't even need to have the actual items. You can use their pictures too.
The quantity of each item should be limited so teams will be forced to trade and collaborate. Divide employees into two or more teams. And they have 30 minutes to rank what they need the most and get survival items from the space.
Coffee standup
Suitable environments: indoor, online
Number of team members: 2-8
Objective: Build rapport and improve team communication
Countless professionals across the globe start their work with daily standup meetings and coffee. So there’s no reason you can’t combine the two. This team-building activity involves daily standups that can be conducted indoors or online. Participants talk about what’s on their to-do list for the day while enjoying a nice, hot beverage.
What makes it great: This team-building exercise is best-suited for remote teams in which workers don’t get to see their team members on a daily basis. Having a light chat while doing something casual can help build camaraderie, improve communication, and know what everyone’s doing.
How it works: Ask workers to grab a cup of coffee from the cafeteria, a coffee shop, or make one at home. Then all the employees in the team join a stand-up chat for 10-15 minutes. Each team member talks about what they intend to do, and if there’s anything they need help with.
Shark tank mania
Suitable environments: indoor, online
Number of team members: Up to 30, split into teams of five
Objective: Encourage innovation, collaboration, and skills to sell your ideas
This activity is inspired by the popular TV series — Shark Tank. In this team-building game, participants create a product pitch for investors. The product and the investors both don’t need to be real. Your team will just create a mock version of the show.
What makes it great: Getting your team members to participate in their own version of Shark Tank goes a long way to instill entrepreneurship, innovation, and the ability to think big. Since there can be multiple cofounders and others behind a startup, this activity also promotes teamwork.
How it works: Divide employees into teams of 3-5 people, and ask each team to prepare their pitch for an imaginary product. The pitch could include product name, brand tagline, marketing plan, financial projections, and so on.
Choose some people to be the investors with an imaginary pool of money. You can also give them fake backgrounds. Every team will then present their pitch to these “Sharks.” The team that gets the most funding wins.
Over to you: team building activities to engage your workforce
Running an organization is not easy. It’s hard to get hundreds of workers on the same page, let alone get them to take collective action towards business goals.
Hard, but not impossible. With the right collaboration strategies and team-building activities, you can build an atmosphere of camaraderie and open communication at work. Plus, these exercises also teach your team valuable soft skills such as leadership, negotiation, and problem-solving.
They might take some time and effort to execute in the beginning, but the results will convince you to keep going. So start putting them into practice and reap the benefits of improved culture and collaboration at your workplace.
Also, the right technology can turbocharge your efforts to build a culture of open communication and collaboration. This is where Blink can help. Consider booking a free Blink demo today.
Cut through the noise with attention-grabbing internal communications
We’ll come clean. The idea that humans have an 8-second attention span is a myth. But — as with any enduring story — it’s a myth with its roots in truth.
In a technological age, we’re bombarded with more information than ever. And people looking to convey a message — be they marketers, influencers, or internal comms teams — have very limited time to grab our attention.
As such, the 8-second rule provides a useful frame of reference when designing employee communications content, particularly if you’re aiming to engage frontline workers or Gen Z employees, who prefer short, snappy instant messaging.
By drawing employees in quickly and effectively, you’re more likely to land critical messages. You cut through the noise and improve engagement across your internal communication channels — plus, you help to build a more captivating workplace culture.
Here, we explore all the ways your internal communication strategy can stop the scroll with attention-grabbing internal comms.
The attention economy at work
How many notifications do you get on your smartphone each day? Between news alerts, personal instant messaging, and work memos, there’s a lot of information competing for our attention.
To stand out, your internal communication app needs to adopt the tactics of the most effective players in the game. We’re talking social media platforms, with their rich multimedia content and addictive algorithms.
These platforms provide ample inspiration for internal communicators. They also establish employee communication expectations.
Away from work, employees are used to content that is dynamic, interactive, and concise. They’re accustomed to mobile-first communications and content that attracts their attention in a split second.
This is the challenge for internal communications teams. How do you replicate that experience and level of engagement in the digital workplace? How do you make sure your content is seen, read, and remembered?
How to create attention-grabbing internal communications
To make your employee communications heard above the noise, you need modern internal communication tools with content that attracts employee interest within seconds. Here’s how.
Make your content snackable and visual
Short-form content is everywhere these days. And it tends to resonate well with modern employees.
Workers don’t always have time to read a long, text-based email, scan a PDF, or try to navigate your dense company intranet. Plus, this type of communication and document-sharing are unlikely to spark employee interest anyway.
With bite-sized content, employees can read and digest need-to-know information on the go. Think snappy company news feed posts, pulse checks and employee surveys, and employee recognition shout-outs — all in a single platform with a user-friendly interface.
Visuals are also key. They help you say more with less and, because they appeal to our senses and emotions much more effectively than a plain text document, they’re a surefire way to foster an engaged workforce. Try incorporating micro-videos, carousel posts, and behind-the-scenes photos into your company comms.
Hook ‘em with your headlines
With just a few seconds to convince employees to view your content, you need headlines and subject lines that do much of the heavy lifting.
Your headlines should be short and simple. They need to provoke curiosity without resorting to clickbait tactics — and they should hint at the value employees will gain by reading further.
To craft engaging headlines:
Keep it short and specific. Use a maximum of 40 characters in your subject lines. And ensure your headlines accurately reflect the rest of your content.
Adopt an employee-centric mindset. Make employees the hero of your headlines. Figure out what is most important to your workers, then lead with that.
Avoid corporate language and jargon. Use simple, easy-to-understand language and your headlines will be more engaging and quicker for employees to digest.
Create urgency or intrigue. When crafting urgent updates, mention upcoming deadlines to improve message open and read rates. Also, pique employee curiosity by hinting at what lies within.
Here are a few examples of high-impact internal message headlines:
Create a sense of exclusivity and intrigue
Not this: What you need to know about the new product launch next week.
But this: Be the first to see our new product!
Empower action and counter known hesitations
Not this: Please fill out the latest employee engagement pulse check survey.
But this: Have your say — share your feedback in minutes.
Focus on clear benefits with simple language
Not this: Sign up for our newly implemented training programs to improve your productivity.
But this: Career goals unlocked! Discover new training programs.
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Embrace the Stories format
The Stories format has been popularized by Instagram, Snapchat, and TikTok. It provides an easy way to share short-form video content, a current favorite among social media users, in a way that highlights human connection.
The beauty of this type of video format is the ease with which you can create it. It doesn’t have to look polished and professional. In fact, DIY, smartphone-filmed content has an air of authenticity that boosts employee engagement and trust, particularly with Gen Z employees.
When exploring this format with your internal communication tools, you can feature daily updates, employee recognition and spotlights, and even shift announcements. Make Stories available on mobile and give your deskless employees a quick and engaging way to access the latest company content, too.
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Make your communications a two-way conversation
Interaction and engagement go hand in hand. So — to create compelling internal comms content that positively impacts the employee experience — you need to prioritize two-way communication and team collaboration.
You can do this with the help of key features like:
Polls and quizzes. Quick, easy, and engaging. Polls and quizzes allow you to gather instant employee feedback and insights while giving employees the chance to make their voices heard.
Emoji reactions. A simple way for employees to interact with your news feed content, emoji reactions allow them to express opinions and show support on company updates.
Employee-generated content. The ultimate in interaction, employee-generated content is sure to attract the attention of co-workers and offers a centralized platform for employee content creators too.
Manager video updates. Leadership and management posts break down barriers and make comms more personal, particularly if you throw in the occasional Q&A.
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Harness the power of FOMO and urgency
The best marketers understand consumer psychology. They know what makes prospective customers sit up, take notice, and take action.
Internal comms teams can harness this psychology to maintain high levels of employee engagement across communication channels. Here are a few ideas:
Time-limited content. Content — like Stories — that disappears after 24 hours is great at grabbing employee attention. It also encourages regular use of your employee app or internal communications platform, because employees don’t want to miss out on the latest company news. A quick video from the CEO, a behind-the-scenes look at an event, or a snapshot of a team milestone feels more valuable when it’s only available for a limited time.
A sense of urgency. As with the 24-hour news cycle, regularly posting real-time updates creates a sense of urgency. Employees want to check in with your internal comms to find out what’s new. Deadlines are also effective. So launch limited-time challenges — and use time-sensitive language like “now,” “today,” “don’t miss out,” and “last chance” — to spark interest and encourage participation when it comes to urgent updates.
Exclusivity. We’re drawn to content that creates a sense of prestige. So offer “sneak peeks” and “first looks” at new products, initiatives, or instant messaging from leadership. Positioning messages to employees as exclusive makes employees feel valued and part of an elite group. It also taps into employees’ natural curiosity and desire to stay in the loop.
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Adopt a mobile-first approach
The best internal communication tools are mobile-first. They make it easy for employees to comment, react, and participate in real-time conversations.
For a mobile workforce without desktop access and for Gen Z workers who live on their smartphones, mobile-first communication approach supports quick social interactions without a significant time investment.
Make your internal communication platforms available on employee smartphones and you also have the option to use push notifications — the ultimate attention-grabber.
But be careful — don’t overdo it. To prevent notification fatigue, reserve alerts for priority messages and allow your employees to customize their notification preferences, particularly when it comes to lower-stakes content like internal newsletters and direct messaging.
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Measure, learn, and iterate
When adapting your comms so they catch the attention of employees, it takes more than guesswork. You need to measure your success by tracking engagement metrics, views, and interactions.
You can also make like your marketing team by A/B testing your internal content. Switch up images, thumbnails, colors, headlines, and calls to action to find and roll out the most eye-catching options.
Using the data on employee behavior and gathering feedback you get from your internal communication tool — along with real-time feedback from employee surveys — you can evolve your internal communications strategy to better spark the interest of employees.
Does your comms content meet the 8-second rule?
Attention-grabbing internal communications are short, visual, interactive, and mobile-first. They communicate key information — and draw recipients in — in a matter of seconds.
In a time when it’s hard to maintain the edge in the attention economy, content like this stands out. It helps you share important information and urgent updates with employees and keep everyone on the same page.
Not only does this foster more effective communication, it also improves the employee experience. When people feel informed and connected to their organization, they enjoy higher levels of employee satisfaction.
So do you accept the challenge? Will you strive to meet the 8-second rule with your internal comms?
Audit your current content, explore the capabilities of your internal communication software, and experiment with new formats to find out what works for your entire organization. Because, by going beyond old-fashioned, text-based comms, you stand to make a big impact on your audience and create a more engaging company culture.
Alisha McGuire has been working in Respiratory Care at Children’s of Alabama since graduating from the UAB Respiratory Therapy Program in January of 2006.
Alisha’s leadership abilities and her commitment to our patients were evident from the beginning. She eagerly and consistently assumed the role of leading her night shift colleagues. She rapidly gained a reputation as a go-to resource person for respiratory therapists, nurses, and physicians. While Alisha initially worked primarily in acute care, she took the initiative to orient in multiple areas, including critical care units. Her skills are diverse and she is able to function competently in any unit in the hospital.
When the Lead Respiratory Therapist role was created in 2016, it was obvious that Alisha would be one of the first ones selected. Her job performance was always rock solid and I was never concerned about anything on night shift when Alisha was on duty. Her leadership was a contributing factor to the early success of both our Asthma Care Pathway and our Bronchiolitis Care Pathway. Her commitment to excellence has helped to ensure the ongoing success of both of these pathways which have so positively impacted the lives of patients with these respiratory diseases.
Alisha was promoted to Respiratory Care Coordinator in 2018. She has excelled as a leader in this role. One of her first projects was working with Dr. Alishlash to help develop the Acute Chest Syndrome (ACS) protocol. Dr. Alishlash recognized Alisha, in an email to her managers, for her hard work in helping the protocol become a success. Overall length of stay has decreased for patients admitted with ACS.
We have faced many challenges over the years, none so great as the COVID-19 pandemic. Alisha’s leadership throughout the pandemic served to help her colleagues remain informed and steer a steady course amid the ever-evolving guidelines. Alisha addressed the staffing challenges created by the pandemic by willingly working extra shifts on days, nights, weekends, and holidays. She has always simply taken the bull by the horns to get the job done and her can-do attitude is consistently inspiring. Alisha has been impacting the lives of those we serve for over 18 years now. She deserves to be recognized for her consistently stellar performance.
How has Blink helped in her role?
Blink has helped with communicating news about special events to the team.
What does she want to do next?
Alisha wants to continue her career at Children’s of Alabama and to utilize her clinical and leadership skills to provide high quality, compassionate care and to be an advocate for those we serve.
Nominated by: Robert W. Park, Director, Respiratory Care