Iphone with Blink app open.

10 must-haves for a mobile intranet app


Intranets. Ugh. They have a bad rep. No one likes them. In fact, many actively dislike them.

In general, we associate them with an outdated, clunky approach to corporate communications. That’s why forward-thinking organizations turn to mobile employee apps to bridge the gap between office-based and deskless workers.

Familiar with the term deskless? If you’re not, it’s time to get up to speed. Today, over we class 80% of the global workforce as deskless. This covers everything from frontline to freelancers. And it happens everywhere from coffee shops to construction sites.

Bartender behind protective screen.

What all these people have in common is an employer they barely interact with. That means the disconnect between them tends to be enormous. That’s bad for the worker, obviously, but it’s also bad for businesses.

According to ESCP Europe, only 15% of the global workforce is engaged.

Enterprises are desperately trying to pull their employees in the same direction. But only 15% of the global workforce is engaged. And that’s impossible to do when management buries key information in an antiquated system no one remembers their password to.

By contrast, the average person picks up their phone 96 times a day. So it’s not surprising a mobile employee app has emerged as the most powerful alternative to intranet.

These apps are super beneficial for every department, from HR to sales.
They reach everyone, all the time – regardless of location or device – with company updates, realtime messaging and more. Plus the fact that they have other added-value services like workflows and company information – what more could you want?

Blink built the Ultimate Employee App. It lets you connect to everyone and lets everyone connect to each other and it has some absolutely standout features … but not all Employee Apps are the same.

Here’s our top ten must-haves for any employee app:

1. Mobile-first Intranet

So what does an intranet do? First step is understanding whether your Employee App have native iOS and Android apps available in the App and Play stores? Is it as slick as the consumer apps you use at home? Today’s digital natives expect nothing less – your old Intranet doesn’t cut it anymore. Blink’s Digital Workplace is responsive on all mobile devices, so you can communicate and view company documentation on the go with just one tap.

2. Helps ALL users (not just those with a corporate email)

Deskless workers don’t have a corporate email address. Some might not have an email address at all. Check that they can still use your app, by registering with a phone number.

3. Genuinely improves internal communication

Blink gives every user a live, personalized Feed of actions taken from their existing business apps. Timesheets, clocking in, shift swaps, holiday, near-miss reports can all be completed with a single click. No need to open a different app for each task. The Feed is where your messaging and announcements appear.

4. Has both private and group chat

Check that your people can communicate with you and each other using the App. Empower your local leaders to run and manage their own teams for working together in. With Blink, there’s a chat for every conversation: staff feel connected and included to the things that matter for their role and team.

Frontline Employee Engagement in 2023

After working with hundreds of frontline organizations, Blink has created this guide to help leaders prepare for a year that promises both challenge and opportunity.

Download to learn: The top 8 frontline engagement trends to watch out for and the 6 key strategies for success

5. Integrates with your existing software and services

The best employee apps require no changes to your existing processes or services. They sit across all your existing investments and provide a modern interface into most popular tasks people complete in them. What’s more, all data between the desktop and mobile intranet is shared, meaning you don’t have to manage mobile users separately.

6. Supports personalized content

Blink transforms your workflow with personalized content publishing. You can create content for specific target groups, ensuring staff only see what’s relevant to them, their role, their department or location. Users can also enjoy rich media like video, GIFs and images: like a social feed, but for work. Plus, all content is optimized for mobile access automatically.

7. Keeps everyone in the loop

Blink keeps everyone up-to-date with push notifications sent to smartphones in real-time. Not only that, but we offer an ‘acknowledge’ feature that ensures staff have read important announcements and Mandatory Reads for urgent information such as CEO updates or safety instructions.

8. Offers customization

The Blink Employee App offers powerful customization capabilities; in fact, it will look like your company built it, not ours. You can add your own branding, colors, fonts and more – all with minimal effort.

9. Is easy to use!

At Blink, the sentence we hear from our users most often is ‘this is so easy’. One of the main factors that puts companies off a Mobile-First Intranet App is the idea that it will require more effort than anyone is willing to give. Not so with Blink – there is no training, software or installation required: just a simple app that downloads within seconds, and can be rolled out to 10,000 within 48 hours.

Older man using intranet app

10. Supports Micro Apps

Micro Apps let you respond to any business challenge by deploying new workflow quickly and easily to the people that need it. Check that your app can run them!

Blink helps you inform, connect and enable everyone in your workforce through its unique personalized feed. We are a mobile intranet. Request a free demo to get started today.