Yes, social intranets are still relevant — here's how to use one

Movement is your bread and butter. The movement of goods. The movement of passengers. But when it comes to the movement of information, transit and logistics organizations have it tough.

Reaching employees who aren’t tethered to a desk isn’t always easy. These employees don’t tend to have a company email address. And they don’t have easy access to desk-based tech and tools. This means they can’t access the traditional intranets that many organizations still use.

If you’re anything like thousands of transit and logistics companies up and down the country, you may be experiencing an employee communication gap. And this causes no end of organizational headaches.

Frontline managers bear the brunt. They already juggle competing demands. But they also spend a big chunk of their workday relaying messages between the C-suite, HR, and frontline workers.

Remember, every minute a frontline manager spends sending out comms or fielding inquiries is another minute diverted from delivering speed and quality.

Frontline workers suffer, too. When internal communication is patchy, they feel less connected to their organization. And less satisfied with their jobs.

You can put an end to these headaches with effective workplace communication. It’s a bridge that connects HQ with your transit depot, warehouse floor, and drivers. A solution that eases a frontline manager’s workload and helps you better reach transit and logistics employees.

In this article, we explore all the ways you can develop effective workplace communication in your transit or logistics organization. So buckle up and let’s take a closer look.

Importance of reaching your transit & logistics employees

When the people within your organization struggle to communicate effectively, it isn’t simply an inconvenience. Poor employee communication can cause serious problems for your company. Problems like inefficiency, employee disengagement, and staff churn.

Luckily, the converse is also true. Prioritize communication and find ways to reach your transit and logistics employees and there are valuable business benefits to be gained.

You improve manager efficiency

Currently, managers spend a lot of time using ineffective methods to reach employees.

They stick paper memos on the depot noticeboard. They make phone calls. And they take on the role of messenger, carrying information between HR, leadership, and frontline employees.

When you make employee communication more effective, managers get valuable time back. They can get messages out quickly and effectively. So they have more time to focus on other tasks.

You empower your frontline

Good employee communication empowers your frontline. You help them thrive in their roles and feel connected to the larger mission. You put the tools and resources they need at their fingertips.

For example, employees find it easy to get the latest company updates. They can also access information on their shift schedule and pay stubs. And get support from managers when they need it.

You boost staff happiness and retention

Focus on communication and you make your workplace friendlier and more connected. Managers and leadership can communicate with employees. But employees can also communicate with one another. And they have a direct line to decision-makers

This connection supports engagement, which supports employee loyalty. When an organization has good internal communication, staff are less likely to leave.

We know that it’s difficult to hire frontline staff right now, in both transit and logistics organizations.  Labor shortages are impacting a company’s ability to operate and turn a healthy profit.

Engaging your employees better — with the help of effective internal communication — makes it more likely that they’ll stay working for your organization.

8 strategies to improve how you reach your transit & logistics employees

We know how important good employee communication is to a frontline organization. So let’s take a look at all the ways you can achieve it.

Use an employee app

Some of your transit and logistics employees sit at a desk. But many of them spend their days on the road or on the warehouse floor, away from the office.

These frontline team members don’t necessarily have an employee email address. And they very rarely have access to a work computer. This makes them hard to reach — particularly if you’re using traditional, desktop-based communication tech.

A mobile-first employee communication tool, like a frontline app, bridges the gap between head office and frontline workers.

A few standout features?

An employee app doesn’t require an employee email address or a desk-top device. Employees can access all company comms securely via their smartphones.

An employee app is easy to use. Its interface is like that of popular social media apps. So employees find it intuitive to use and adoption tends to be high.

An employee app is a one-stop-shop. Employees get everything from pay stubs to shift schedules, co-worker messages to mandatory updates. All in the palm of their hand.

An employee app is effective. Updates and tools are available for employees to access at a time and place that suits them. So fewer messages are missed.

Implement regular meetings

Whole-team meetings help you to create an open dialogue. Employees get up-to-speed on the latest company news. Managers can answer employee questions. Everyone feels more connected to co-workers and the wider organization.

You can also use meetings to find solutions to problems. When you have a full range of perspectives and priorities in a room, it’s easier to make decisions that work for everyone.

Regular meetings are an important tool in internal communications. But they’re not always easy to arrange for transit and logistics teams. When everyone is working different shift patterns – across many locations – implementing whole-team meetings is a challenge.

There are a couple of ways around this.

You can rotate the time and location of meetings so employees on a fixed shift pattern aren’t always missing out. You can also keep meetings short and sweet to maximize the number of people who can attend.

And don’t forget to harness the power of tech. Virtual meetings are just as valuable as in-person meetings. As long as everyone is able and encouraged to give real-time input.

Provide training opportunities

Continuous training gives employees the skills, knowledge, and confidence they need to excel. It helps employees to make better decisions and provide better service. It also helps your organization to comply with safety regulations.

But frontline employees often miss out on training opportunities.

According to McKinsey research, 20% of frontline employees says that their employer offers no resources to adequately prepare them for advancement opportunities. And 65% say they are unsure or unaware of how to achieve career advancement.

Employees feel more engaged — and therefore more receptive to company comms — when they feel valued, enabled, and supported.

As well as offering role-based training equitably to both frontline and desk-based teams, you can use training to support your comms goals in the following ways:

• Teach new hires about company culture and communication norms
• Offer training on the communication tools you use
• Incorporate training on company goals and how an employee’s role supports them

Training makes employees better at their jobs. But it can also help them to feel more connected to their work and the wider organization.

Establish feedback loops

A one-way conversation, where we can’t get a word in edgewise, is no fun. We’re happy to listen – but we want our voices to be heard, too.  

It’s no different for company communications. The most connected and engaged organizations welcome two-way conversations between employees and leadership.

Of course, top-down communication has its place. Leaders need to share company updates and essential information with employees. But ideas, queries, and opinions need to flow in the other direction too.

You can encourage more bottom-up communication from your transit or logistics employees by creating feedback channels. Try to run:

• Pulse surveys: to get a snapshot of how employees are feeling
• Annual surveys: to gain in-depth insight into the employee experience and benchmark your performance

If you don’t have survey tech that frontline employees can use, suggestion boxes are an alternative. You could also run a regular schedule of 1-2-1 meetings so employees can speak up about any issues they’re facing.

Just remember that facilitating regular, anonymous feedback is only the first step in the process. To ensure employees get involved with your feedback program, you need to establish a feedback loop.

This means telling employees what their feedback has revealed — and any changes you plan to make. You can then give them further updates on the actions you’re taking and the results they’re producing.

Promote transparency

Trust is the foundation of positive internal communication. Employees are more likely to engage with your comms when they trust in what you’re saying. And they’re more likely to be transparent in their own communication when they have your example to follow.

So how do you make your employees more trusting? It all starts with transparency in the way you share information.

Transparent communication helps employees to understand leadership logic. When they understand the reasoning behind decisions and changes, they’re more likely to get behind them. And when you’re honest about challenges and problems, they may also be able to offer helpful solutions.

Ultimately, when employees can count on open, valuable communication like this, they’re less likely to avoid noticeboard memos and the company emails that land in their inbox.

Transparent employee communication is easier when you have the right communication channels — like town hall meetings, a frontline app, and regular 1-2-1s. Training can also help managers and employees to embrace a company culture where sharing information is the norm.

Recognize your employees

Recognition is a form of employee communication that fosters connection between employee and employer. It helps to create a positive work environment with high morale and engagement.

If you feel you could do more to recognize employees, start by thinking about your company culture. What are the behaviors you want to see in your organization?

Then align recognition with these behaviors, celebrating and rewarding employees when they demonstrate them.

Here are a few ideas for ways you can weave recognition into your day-to-day:

• Celebrating work and personal milestones
• Peer-to-peer recognition (where co-workers get to highlight the successes of their peers)
• Employee of the Month awards
• Public recognition via employee communication channels

By offering regular, timely recognition you motivate employees to do a great job. And by recognizing employees publicly, you inspire their co-workers to follow suit.

But it’s not just about performance and productivity. Recognition feeds your internal communication efforts, too.

That’s because engaged employees are more likely to read and respond to company messages. And because recognition helps to strengthen workplace relationships. Show that you value one another and open, trusting, effective communication becomes a whole lot easier.

Support collaboration

Collaboration supports internal communication — and vice versa. That’s because collaboration translates into all the following:

• Effective knowledge sharing: when employees have the right communication channels, they can share insights and learning with other team members
  
  
• An aligned organization: when your teams work together, you align employees around company goals and objectives
  
  
• Improved problem-solving and decision-making: two heads are better than one, so when employees regularly share ideas and perspectives you end up with better solutions and decisions
  
  
• Strong relationships: employees who work together develop stronger relationships and find it even easier to communicate and collaborate in the future

You can encourage collaboration by celebrating collaboration when you see it. You also need easy-to-use communication channels that break down silos. This means frontline teams can work together, even when they’re physically apart.

Imagine a bus driver comes across a patch of black ice on their route. With a clearly defined, mobile-first communication channel, they can quickly and easily alert other drivers to the hazard.

With good collaboration, everyone’s work gets safer, easier, and more satisfying. And employees have the support they need to be better at their jobs.

Offer clear internal communication channels

Think about how your organization communicates with employees in the here and now. You and your teams might be using some (or all) of the following:

• An intranet
• Noticeboards
• Phone calls
• Emails
• Word of mouth
• A suggestion box
• Personal messaging apps
• Town hall meetings
• 1-2-1 meetings

These communication channels don’t meet the needs of every employee within a transport or logistics organization.

Drivers and warehouse workers don’t always have access to a company email address or the company intranet. It’s pretty much impossible to schedule a town hall meeting that everyone can attend.

Some of these methods of communication are also unreliable and inefficient. Memos on a noticeboard are quickly out-of-date. Individually calling employees about their shifts takes up a lot of manager time. And messaging via personal apps isn’t always secure.

A modern intranet or employee app is a more effective alternative. When you put a clear communication channel in place — and train employees in how to use it — you cut the noise.

You also reap the following benefits:

• You create one source of reliable information so employees learn to trust company comms
  
  
• Managers spend less time on comms because they can quickly and easily reach all employees on the same communication channel
  
  
• Frontline and office-based employees get equal access to internal communication – no one is left out of the loop
  
  
• Employees get targeted comms, relevant to their roles, so they’re much less likely to ignore the messages you send

Get more internal communication inspiration. Read: The top 5 internal communication trends you need to know in 2024

Blink for transit & logistics

Blink is an employee app built for frontline organizations. It helps transit and logistics companies to achieve better communication, connection, and efficiency. It also acts as the digital front door for your organization. 

Communication

With a built-in newsfeed, messaging function, and content hub, you can achieve effective company communication. You can share your mission and acknowledge top performers. Managers can post mandatory reads, conduct 1-2-1s, and direct communications to specific regions, sites, and departments. All while avoiding information overload.

Connection

You help to combat driver loneliness with employee chat, employee surveys, and an engaging, personalized news feed. You bring connection to solitary roles and help employees to feel seen, heard, and appreciated.

Efficiency

With Blink, you connect frontline staff to management and resolve issues faster. Staff are empowered to file accident reports and outage updates. Managers replace time-consuming paper-based processes with digital ones. Leaders also get valuable data and reporting features that allow them to visualize communication flow and further improve their comms strategy.

A digital front door

Via Blink’s user-friendly dashboard, employees can access all the apps and tools they use. Shipment details, shift schedules, digital order forms, health and safety notices, training materials, pay stubs. With the Blink frontline app, you put everything at the fingertips of every employee.  

Blink case study: Stagecoach bus company

UK bus company, Stagecoach, has already put Blink’s frontline app into action. They needed a way to connect their 21,000 bus drivers and improve staff engagement.

Thanks to Blink they have:

• Reduced staff turnover by 26%
• Increased employee satisfaction by 46%

And with 89% of drivers opening the employee app an average of six times per day, they’ve managed to reach the majority of their frontline workforce each and every day.

Read more about Stagecoach and Blink here. 

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On the hunt for the perfect comms solution for your organization?

Whether you’re looking for a tech to engage a frontline workforce or a modern intranet that puts your organization’s knowledge at your fingertips, we’re comparing techs that can take your internal communication to the next level. 

Today we look at Interact vs. Blink to see which is right for you.

Interact vs. Blink — quick facts

Blink and Interact are modern internal communication solutions suited for enterprise and small organizations. Their intuitive user experience and mobile applications lend themselves to a frontline workforce. 

However, Interact is mainly an intranet replacement with various social employee engagement features. It is an older solution, and some feel that its features are a little old-fashioned. That includes an inclination towards top-down communications and static intranet pages. 

In contrast, Blink packages an intranet with chat, micro-apps, and interactive content management to create an open, engaging digital experience. The priority is on encouraging all employees to participate in discussions and voice their contributions. 

How they’re similar

Mobile-focused

Blink is designed with the mobile frontline worker in mind. That means you can reach everything you’d expect to have access to as a desk worker straight from your phone. The features and design flow seamlessly, no matter the screen size, to unite your organization with one application. 

Similarly, Interact also caters to companies with a significant number of frontline workers. The intranet software is fully responsive and works on both iOS and Android.

Targeted posts

Both internal employee communication tools recognize that the most effective messages are tailored. 

Interact uses “personas” you can define based on qualities you set. More than just dividing workers by role, you can segment your messages based on the training they’ve already received, location, and more. 

Blink also allows you to target posts based on certain teams and work functions. The live feed of employee posts, company communications, and important real-time notifications are 100% customizable for each individual. 

People directory

Both Blink and Interact make it easy to discover and contact any other member in your organization, breaking down communication barriers. 

Blink’s People Directory consists of each team member's photographs, role, time zone, and location.

Interact’s directory adds a bit more content to this directory with customizable bios, interests, and expertise. 

How they’re different

Many features set each communication management software apart. Let’s take a look: 

SMS

Interact adds multichannel broadcasts that include the option to send a text to employees. One reviewer notes how “beneficial a feature like this would be during a pandemic.”

Although Blink can push notifications to each user’s phone, there is no out-of-the-box feature that allows SMS texting. 

Chat

When comparing Interact vs. Blink, one large difference is Blink’s native chat function. Users can start secure group or one-on-one chats. Document-sharing and emoji capabilities also mean your employees have the tools to get their message across, no matter the subject. 

In contrast, Interact only has a tagging function to start conversations and, more often than not, will need to integrate with third-party chat platforms. 

Digital signage

The Interact software includes built-in digital signage capabilities. That gives your team the ability to display updates, company news, and other useful information in break rooms, conference rooms — anywhere with a screen. 

Blink does not offer a feature to create and display digital signage natively in the app but can be configured with integration to serve this purpose. 

Micro-apps

Blink offers deep integration with thousands of apps, acting as your one-stop solution to digital workplace technology. Blink also lets you build out integrations for any app you need through customizable micro-apps.

When comparing the customization of Interact vs. Blink, you are slightly more limited with the latter. Although it also offers several integrations, the Interact intranet does not offer a way for users to add ample features themselves. 

Extranet

Interact offers additional extranet services that provide a communication platform for business partners. External parties can access FAQs, product pages, blogs, answer surveys, and more through a simple login page. 

Blink’s product offering is more narrowly focused on internal communications, so if your team is not looking for an extranet solution, a platform with features solely designed for internal teams may serve you better. 

Feed page

Blink’s feed page provides an engaging, personalized experience that enables a sense of connectedness and omnidirectional communication. 

When comparing Interact vs. Blink’s newsfeed, Interact’s is more focused on activity updates. For example, when a document is updated or a user joins a new group. 

Although users can like and comment, the social aspect is not as prominent. The platform’s forum allows more back-and-forth conversations but does not encourage frequent participation.

Ease of use

Blink takes most of the burden of onboarding and IT off your hands, making it an ideal solution for enterprise companies and lean teams alike. The features are intuitive, requiring little to no training, and once you’re onboarded, Blink handles all the behind-the-scenes IT to keep your hands free. 

On the other hand, learning to use Interact’s intranet does take a bit more time. User reviews say, “Its functionality is difficult to administer and labor-intensive. It is also not very intuitive.” 

One feature that is consistently said to be difficult to use is its forms. “Forms are a great feature to have, but we've found them cumbersome to create and maintain.”

Interact vs. Blink — pricing

Blink offers four levels of paid service based on company size, while Interact’s pricing structure is a bit more opaque. They offer individualized pricing based on your organization’s exact requirements, so you’ll have to request a quote to see how much it may be for you. 

Here’s a look at Blink’s pricing:

• Essential: $3.40 per person, per month
• Business: Price on application
• Enterprise: Price on application
• Enterprise Plus: Price on application

Interact vs. Blink — final thoughts

If you’re looking for a comprehensive, modern intranet with social features, want to maintain a more traditional communication structure, and have the resources to spend a little more time learning how to use the product in the backend, Interact may be the right choice for you. 

However, if you want an intranet with engaging, intuitive features that refresh your internal communications with open dialogue, and you want to be able to fully customize your solution’s features, Blink may be your go-to. 

Determine if Blink is the right solution for you by booking a demo. Try it free for 14 days. 

Looking for more comparisons? Check out Blink Vs Beekeeper

Healthcare. Manufacturing. Hospitality. Whatever your industry, frontline workers are the lifeblood of your company.

Frontline workers know what’s wrong before you do.

They know what delights customers—and what drives them mad. Why customers are buying less, cancelling contracts, moving to competitors.

The problem? Most companies aren’t listening.

Research shows 60% of frontline workers feel their suggestions go unheard. That can be discouraging and lead to disengaged employees. 

That’s why, to get your frontline staff to feel appreciated, you must find ways to improve employee experience. By doing so, you’ll see a drop in absenteeism, safety incidents, and an increase in work quality. 

It’ll also translate to a better experience for your customers. After all, your frontline staff interacts with your clients every day. If they feel better, they provide better service.

The benefits are great, but remember—it all starts with making your employees feel heard.

For that reason, it’s crucial to include your frontline workforce in internal communications. Not by sending ad-hoc corporate comms in their direction. But by creating an internal comms strategy that’s as relevant to frontline workers as it is to desk workers.

With thoughtful, relevant communications at every stage of the frontline employee lifecycle.

The employee lifecycle refers to the employees’ experience at your company throughout their tenure. It starts from the instant they first learn about your company and ends when they exit. 

An understanding of the employee lifecycle can guide you on how to personalize employee experience to match workers’ unique priorities. 

80% of professionals rate employee experience as important or very important, but 59% feel they are not ready to address the associated challenges. That explains why many organizations have a one-size-fits-all approach to creating a workplace experience. 

However, different employees have different needs based on where they are in the employee cycle. Making that distinction is one of the ways HR can improve employee experience. 

Moreover, the duration of the employee lifecycle also depends on whether the majority of your staff is desk-based or frontline. Frontline workers tend to leave at a dramatically higher rate than their desk-based counterparts. 

In fact, most verticals see an average of 50% turnover per year, leading to several disadvantages: 

• Increase in likelihood of data breaches
• No provision for giving digital identity to frontline workers
• Additional schemes and incentivization to retain frontline workers
• Constant hiring, onboarding, and offboarding  
• Decline in loyalty towards the organization

No wonder the employee lifecycle of frontline workers is so damaging and frustrating. It’s unfortunate considering how this turnover can be reduced without making a big hole in your budget. 

Just put yourself in your worker’s shoes—What should the company start doing to improve your employee experience?

Frontline workers aren’t just motivated by money. They are also driven by meaningful work, inspiring work culture, and internal recognition. By implementing an effective internal communication technology and employee experience software, you can have many of them stay longer with the company.

An intro to employee lifecycle management software

Including frontline workers in your internal comms doesn’t just help you garner customer insights; it adds to your bottom line. In fact, a recent Forbes study showed firms that involve 75% of their frontline employees in internal comms achieved more than 20% growth over a year.

As frontline workers also tend to be remote workers—on the field, at the bus depot, at a hospital—the easiest way to bring them into communications is via employee lifecycle management software that reaches them wherever they are. 

In other words: if you can’t bring them into a physical office, bring them into a digital one. Building a better employee experience starts with bringing your frontline staff into the conversation.

This digital platform used to be a desktop-based intranet, but that technology has gone out of date in recent years, especially for frontline workers. 

In fact, our recent research shows that 2 in 10 healthcare employees don’t even know how to use their company intranet. It’s just too sluggish for today’s workplaces.  

While desk-based workers have improved their workflows with technologies such as Slack and Microsoft Teams, frontline workers are stuck with noticeboards and letters.

That’s where modern intranet software fills the gap. It’s built for mobile, but also compatible with desktop devices. Providing a single hub for knowledge sharing and communication makes way for a better employee experience at every step of improving the employee lifecycle. 

What are the employee lifecycle stages?

1. Outreach

The first stage of the employee lifecycle is when potential employees come across your brand and the job vacancy. 

But today’s workers are more selective than ever before. The average number of applicants per job opening has declined from 52 in 2016 to 36 in 2017 and 29 in 2018.

The number of applicants in 2021 increased, but only 30% of these job applications were completed. 

Potential workers don’t express interest just because you have an open position. And they won’t blindly trust the positive references provided by your company. 

Instead, they’ll rely on the PR you have “earned.” They’ll read online reviews, reach out to your current staff members, and check your social media mentions. Improve employee experience, and you’re more likely to read positive posts or tweets.

That’s why your employer branding is crucial at this stage. Your employer brand is how potential and current employees view your company. It’s the image that comes to their minds when they think about your reputation as an employer.

And it can be strengthened with the right communication tools.  

Think about what you would suggest to improve your experience as an employee, and ask your frontline staff for their input.

A modern intranet solution such as Blink can help you ensure that your existing workers are well-versed with all your policies, core values, brand statement, employee benefits, and recent accomplishments. 

ALT: Blink centralizes document sharing to improve employee experience.

This information will shape the messages your employees spread elsewhere on the web through employer reviews, informational interviews, and social media updates. And it’ll help you build a reputation that attracts a talented workforce. 

2. Recruitment

The demand for frontline workers is higher than ever due to the pandemic and great resignation. However, the talent pool has been retiring or retraining for less demanding positions.  

The result is a massive shortage of frontline workers. No wonder 82% of companies struggle to recruit the right people. 

If you want to attract the best talent, demonstrate you know how to enhance employee experience for your workers. You need a concrete strategy that brands your organization as an exceptional place to work. And at the core of this strategy is a modern intranet platform.

Encrypted and fully secure private messaging between members of your hiring team (or any of your workers) should be a priority. Blink offers this and robust form-building functionality that enables your HR division to create application materials tailored to each vacancy. 

3. Onboarding

Most employees make up their minds about staying or leaving an organization within the first three months of joining. 

And given the fast turnover in recent times, it’s important to start on the right foot and look for ways to improve employee experience. One such method is improving the onboarding process. Implementing a structured employee onboarding process is essential to making a good impression on your top talent and shaping them into productive, engaged team members, which will ultimately have a positive impact on employee performance and retention.

Onboarding processes often consist of many meetings and conferences, along with tons of files and folders that need to be reviewed, filled, and submitted to different departments. 

Depending on the size of your recruitment drive, you may also need to create hundreds of new datasets for each hire, increasing the risk of inaccuracies. 

An intranet can help you centralize, structure, speed up, and even automate parts of the process. 

With Blink, for example, you can automate the entire user creation process, eliminate a great deal of overhead, and keep the user profiles always up-to-date.

Not just that, setting up a designated onboarding site with Blink can help you centralize essential training materials and resources. You can also encourage new employees to connect with each other and ask questions using the chat function. 

Another onboarding issue that arises with frontline workers is that many don’t have a corporate email address, let alone a digital identity. That’s why Blink lets you set up accounts for frontline workers without assigning them email addresses or phone numbers. 

The beauty of such a system is that frontline workers can easily access Blink and the data associated with third-party software integrations such as Microsoft 365.

The result? Your company makes a great impression and your workers start identifying themselves with your culture right from the beginning.

4. Training and development 

Learning is another crucial part of the employee lifecycle. However, a common issue for frontline organizations is the difference in the learning styles of workers. 

Let’s take the age factor for example. While older employees may prefer conventional training tools such as seminars, meetings, and paper-based reading material, younger generations are more inclined towards social engagements, texting, and online reading. 

Blink has the tools you need to bridge this gap, all accessible from a single place. For the young crowd, it offers social and gamified training features like badges, kudos, and leaderboards. 

Meanwhile, baby boomers get access to traditional educational formats including video webinars, explainer videos or articles, and printable manuals. 

5. Performance 

This stage of the lifecycle usually requires some ideas to update your employee experience strategy with some new ideas.

After all, a common issue with frontline workers is the lack of well-defined career progression. Many stay in the same role and pay bracket throughout the employee lifecycle, and not necessarily because they want to. 

Workers can feel they have no big, long-term goal to strive for. That affects motivation and engagement while increasing employee turnover.  

Blink can support you here too, by letting you plan concrete roadmaps to aid career growth and promotion milestones. 

Your workers can get a direct line of communication with mentors whose careers they wish to emulate, along with learning materials and best practices to build new skills. 

Employee recognition is the key to engagement, yet 63% of employees don’t feel recognized for their achievements. With Blink, you can monitor workers’ progress and reward top performers. 

Little gestures such as giving a big ‘thank you’ at an online event, or tagging and thanking people in the newsfeed or your organization or department can go a long way. It would also encourage other employees to follow suit.

6. Offboarding 

As much as intranet software can increase employee engagement and slow down your turnover, some employees will still leave. And it’s important for your organization to get a pulse of the exit process. 

According to one study, companies that act on employee feedback have twice the engagement score of those that don’t.

You basically want to know three key things:

• Why are they leaving? Timely feedback can help nip key issues in the bud.
• Did they successfully complete all their exit formalities?
• Do they still have access to any sensitive information?

So Your intranet solution should be ready to handle all these aspects. 

Blink, for instance, automates de-provisioning, eliminating the risk of ex-employees still having access to company data. 

It also helps you organize exit interviews, offboarding checklists, and pulse surveys so you can learn from each employee’s feedback to improve employee experience. 

Final thoughts: Improve employee experience with an optimized intranet

To succeed in the new work era, frontline workers need experiences tailored to their needs at each stage of the employee lifecycle. Whether it’s their first week on the job or last, they need personalized resources, training, and access to key people in the organization. 

Learning how to improve employee experience at each of these stages will help reduce turnover, increase engagement, and lead to happier workers. Understand how employee experience and engagement work together. Don't forget to into account the relationship between employee engagement and employee experience.

Employee lifecycle management can help you deliver a stellar experience to both frontline and desk-based employees. And by adopting a next-gen intranet software like Blink, you’ll increase employee engagement and streamline your worker’s experience.

Optimizing an intranet for marketing departments might not be on your mind, but your marketers can benefit from stronger connections with the rest of your corporation.

“Until recently, we communicated through email. This was to share patient information and… not much else. There was little in the way of engaging employees, celebrating achievements, or keeping in touch,”

said Christi Krizman, Director of Development and Training at Promises Behavioral Health. The company now has a 70% average engagement rate on Blink.

The health organization shares personal anecdotes and success stories and communicates with different branches and departments easily. 

Best of all, with a smart intranet, your marketing team members can use these interactions and stories as marketing collateral. 

The intranet for marketing means taking advantage of features other departments will be excited about — like your company social networking feed — and using them to ease your marketers’ workload.

Must-have features for your marketing intranet

Intranets have been associated with HR or IT for a long time. But these departments aren’t the only ones who benefit from a way to connect to the rest of your organization. 

With the right features, your marketing department can both source materials and share upcoming campaigns with ease.

You need to be able to share different media content on your intranet. And you want to be able to share the latest marketing strategies with frontline staff and receive pictures, videos, and feedback from them. It should be simple for everyone to publish their own content too.

An intranet with different permission settings will help make sure only certain teams or people have approval to see specific documents or market research. That makes it easier to share information confidently in the digital workplace.

The best intranet platforms for marketers should integrate with other apps like Slack or Microsoft 365, so your team can continue to use the tools they feel comfortable with.

Surveys will help marketing gain feedback from different departments without hassle. They can then check the built-in analytics to see how engaged employees are with the content they’re posting.  

5 ways to use your intranet for marketing

Now you know what features to look for in a marketing intranet, it’s time to go over how you can use those tools productively. 

1. Share marketing initiatives

Sometimes employees don’t know about new deals or offers unless they get notifications from management. An intranet keeps everyone on the same page. 

2. Create a sharable photo album

Make an album where staff can upload pictures or video clips that marketing can use. Having one place where a photo of a staff celebration can be quickly uploaded to the company intranet reduces the strain on all of your workers.

When it’s easier for people to share their content, they’re more likely to.

3. Collect social media content

Not only pictures but quotes, examples of good work by frontline workers, and even share job vacancies at specific locations. Social media is becoming less curated, and more authentic content is resonating with users.

Sharing digital marketing materials with actual workers instead of models can help you achieve that genuine feel.

4. Promote your company blog

Share posts that staff are likely to be interested in and learn from. 89% of marketers use blogs in their content strategies, but do your workers know about it? Don't just send them to your homepage — share case studies, white papers, and press releases they might care about.

5. Share marketing materials that others need

Have a folder or feed for current sales strategy and brand assets, so if an employee needs to reference them, they’ll always have easy access to the promotions. 

Get your marketing team on board

A social intranet is only as good as the contributions from its users.

You need to get your marketing department engaged with a new platform, or they won’t see the benefits from the workspace.

Multiple experts at the Content Marketing Institute expect video content to grow in 2022, but your department might not have the resources to create all of this content themselves.

By leaning into your company’s intranet software, your team can source photos, videos, success stories, milestones, and other materials from frontline workers and other departments as they create them.

Marketing will be able to access this information quickly — and in most cases, directly. 23% of marketers surveyed by HubSpot said just finding the ideas for new content was their biggest challenge for 2022.  

If your marketing team is able to improve internal communications with other branches, they can access new information and learn what’s trending in stores now.

They can also use employee-generated content as a springboard or incorporate it directly into new marketing efforts. 

The best way to have marketing get on board with an intranet is to have them try it out for free and see how they like it.

Final thoughts: marketing intranet — using an intranet to transform marketing

An intranet for marketing can streamline the entire department and lessen their workload.

Having your entire company help generate content yields a more authentic message that improves employee engagement and means less time spent hunting for a good photo or story. 

Communicating and defining the roles helps keep everyone on the same page. 

But make sure the intranet solution you choose has the features your organization needs for each department.

Your employees need to be able to access the intranet easily, and a mobile solution will help more workers connect and engage. 

Help cut down on the work your marketing department is facing with a fast, company-wide intranet like Blink today.  

Today, most of your company’s vital documents live digitally. From benefits plan statements to the potluck sign-up — paper is a thing of the past. 

When you tally everything an employee accesses online, it’s easy to see how content can be a lot to manage. That’s why companies need a way to aggregate, manage, and share all of their internal information. 

They often use a combination of platforms to get the job done, but this can be confusing and inefficient. 

For that reason, more companies are moving towards a single unified intranet CMS software that can act as a single resource for content management. 

An intranet content management system boosts communication, improves productivity, and allows workplaces to function remotely. Plus, research shows that companies with strong internal social networks are 7% more productive.

If you’re in the market for the best CMS for intranet, take a look at our recommendations below.

The best CMS intranet for 2023 roundup:

1. Blink

Blink is an employee intranet with many features, making it a great choice for companies looking for an all-in-one solution for their internal communication needs. 

The content management hub is a sleek, mobile-first design, and the software is easy to set up and onboard without extensive IT or training teams. 

Features:

• CMS Hub for documents 
• Content feed 
• Business chat
• People directory
• Micro-app functionalities

Best intranet CMS software for: All-in-one frontline communication.

Price: Plans start at $3.40/user/month.

2. SharePoint

SharePoint is Microsoft’s intranet offering, making it a great choice for teams who already heavily rely on Office Suite tools. 

SharePoint leverages internal websites to host content pages and team resources. It’s a powerful content management tool that works well for large companies looking for a robust CMS but could be overly complex for smaller organizations. 

Features: 

• Document library
• Information rights management
• Project management server and timelines
• Team-based content websites
• Cloud or on-site data storage
• Company news page

Best intranet CMS software for: Enterprise content management.

Price: Plans start at $5/user/month.

3. Glasscubes

Glasscubes provides a cloud-based platform for employees to collaborate and share files. Users can send messages to others or attach files to messages for further collaboration. 

The lightweight system is engaging and easy to use, perfect for companies looking for a straightforward, high-value CMS intranet that improves engagement. 

Features:

• Secure online file storage 
• No limitation in file type or size
• Internal chat 
• Activity feed
• Task management and scheduling

Best intranet CMS software for: Team collaboration.

Price: Plans start at $35/month.

4. Simpplr

Simpplr is a CMS employee intranet that prioritizes usability and social engagement. 

Packed with features like an AI-driven social feed, events calendar, and a newsletter, Simpplr is the choice for companies looking for feature-rich software that improves culture, communication, and engagement. 

Features:

• Employee intranet
• Employee blogs
• Employee profiles
• AI smart feed
• Newsletters
• Events calendar
• Social websites for teams
• User analytics

Best intranet CMS software for:  Engaging social teams.

Price: Available upon request.

5. OnSemble

Building off a 15-year history in intranet, OnSemble offers a well-rounded intranet platform designed for customer-centred organizations. 

The content management tool, employee forums, and leadership blogs engage workers and provide them with the resources to do their best work. Drag-and-drop page builders mean OnSemble can be relatively easy to customize for small to midsize organizations.

Features:

• Employee directory
• Content management
• Document search
• Forums
• Cloud or on-site data storage

Best intranet CMS software for: Customer-oriented organizations.

Price: Plans start at $6/user/month.

Final thoughts: The 5 best intranet CMS software in 2023

A content management system is an essential feature of your company’s intranet. With so much of today’s work taking place remotely or on mobile, having everything accessible boosts your employee’s engagement, supports a positive company culture, and increases productivity. 

There are many great intranet platforms out there, and what you choose will come down to your company’s size and needs.

If you’re looking for a simple solution that packs tons of engaging features into one affordable platform, give Blink a try. The mobile-first platform and modern design will work well for any team. 

Blink wins ClearBox Choice award for the second year running

Blink has been named one of the top intranet platforms by ClearBox in the latest update of the 2024 Intranet and Employee Experience Platforms report. Every year, the intranet consultancy takes an in-depth look at the intranet market, comparing available solutions and awarding the best intranet providers.

Here’s a snippet of what ClearBox had to say about Blink:

“The focus Blink places on the deskless audience is among the best we’ve seen in this report and makes a compelling choice for organizations with a frontline-heavy workforce.” — ClearBox Consulting

Let’s take a closer look at the ClearBox report and its review of Blink.

About ClearBox

ClearBox Consulting is an independent intranet consultancy that helps organizations find intranet solutions that meet their needs. It’s a vendor-neutral company that prides itself on giving honest, impartial advice. Previous clients include big names like Unilever, PlayStation, GlaxoSmithKline, and Bayer.

About the report

Every year, ClearBox compares 20 leading intranet vendors and their products, scoring them on eight criteria. It then releases a report to detail its findings. As part of the report, ClearBox highlights standout intranet vendors, giving them a ClearBox Choice Award. In 2024, Blink was among the award-winners for the second year running.

What does the report assess?

ClearBox evaluates every product against eight criteria. Criteria include user experience and visual appeal, community and engagement, publishing and communications management, and mobile and frontline support.

The organization also seeks customer opinions on the product and customer support from the vendor. It looks at information on pricing and each vendor’s development roadmap too.  

You can take a look at the full report here: The 2024 ClearBox Intranet Report

Blink’s mobile-first intranet: The ClearBox review

ClearBox describes Blink as “a frontline-focused, mobile-first product that understands its target audience perfectly.”

The report praises Blink’s community and engagement features, its approach to integrations, and its ability to support two-way employee communications. ClearBox gives Blink particularly high scores in the following areas:

• Mobile and frontline support
• User experience and visual appeal
• Community and engagement

Here, we look at each of these criteria in more detail.

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Mobile and frontline support

Blink was the only software provider in the ClearBox report to score maximum points for this criterion. Staffbase comes close. But achieving the same mobile and frontline support as Blink comes at an additional fee for Staffbase customers.

Blink was built with the frontline workforce front of mind. We wanted to create a tool that leveled the playing field, giving deskless workers equal access to internal communications and company resources.

Employees can log onto our mobile-first platform via smartphone — they don’t need a desktop computer or a company email address. Via a user-friendly interface, they can then access everything they need to thrive in their roles. This boosts employee engagement and the frontline employee experience.

User experience and visual appeal

For user experience and visual appeal, Blink gets a near perfect score — and ties with Omnia and Staffbase for its out-of-the-box offering.

ClearBox highlights Blink’s highly effective mobile user experience and straightforward navigation. The report also references Blink’s excellent branding and design options, along with the social-media-style experience it provides for users.

We know that social media provides an excellent user experience. So, with Blink, you get a comprehensive company news feed that you can fill with interactive, multimedia content. Organizations can also share real-time updates and employee-generated content across Blink Stories.

Community and engagement

ClearBox highlights Blink’s focus on community and people. It also praises the wide range of engaging features Blink includes as standard. These include employee surveys, a range of communication channels, and employee recognition tools.

The ClearBox report also talks about Blink Journeys. Admins can create tailored content pathways for employees, triggering the right content at the right time in the employee lifecycle. This ensures relevant and engaging content that is personalized to every user.  

Employees can also join Communities — spaces where workers can unite around shared interests — to find like-minded co-workers and develop a deeper sense of belonging.

Some more highlights from the ClearBox report

Here’s what else ClearBox had to say about Blink:

“Blink was designed with the frontline in mind and the focus on a mobile-first experience is clear throughout. Blink is an excellent app product and one of the best we’ve reviewed in this report.”

“[Blink is] easy to use and quick to navigate, making communications, reference materials, and tools easy to find.

“Blink offers organizations alternatives to shadow technology like WhatsApp, while also providing easy access to business tools without the need for employees to download multiple apps.”

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And here’s what customers interviewed by ClearBox said about their experience with Blink:

“Blink has drastically improved the way we communicate with our team members. In a recent survey, [employees] already feel more listened to and this is all down to Blink.”

“[Blink] is amazing. They partner with us to complete projects or work through any desired improvements as they are able. Great partner to work with!”

Why choose Blink?

Blink is the leading mobile-first employee experience platform. It gives admins all the tools they need to share critical messages and build a strong company culture. It allows frontline and desk-based workers to join the conversation, build workplace relationships, and find the information they need to do their jobs well.