Research shows 85% of employees are unengaged. And a big part of employee engagement is internal communication.
Yet internal communication is rarely front of mind. For many companies, employee communication is an afterthought, especially when it comes to frontline workers.
While it can seem the resources necessary to improve communication aren’t there, that’s never the case. In fact, implementing the most effective internal communication best practices doesn’t have to cost a fortune – or time.
Now we can tell you more about it, but where’s the fun in that? Instead, we’d rather show you, with internal communication examples from real brands that are nailing employee communication.
Below, we’ve compiled a list of companies with excellent internal communications. We hope these inspire you when creating your own internal communication strategy.
It’s a fact: organizational communication matters
Before we dive into the list of employee communication examples, let’s examine why some businesses are investing so heavily in internal communication.
Launching a new organizational communication initiative can be overwhelming. But you can’t ignore the ROI of enhancing internal comms:
- Engaged employees are 87% less likely to leave an organization as compared to disengaged workers.
- 80% of the US employees confessed to feeling stressed because of incompetent employee communication, as found in a Dynamic Signal study.
- One study found that productivity rose by 25% when employees used online tools to collaborate.
The impact of employee engagement may be tough to measure, but the real financial toll of churn isn’t. Recruiting, hiring, and training one new employee can cost as much or even more than paying an existing employee’s salary for a year.
On top of that, you may need to pay your other employees overtime to pick up the slack during the transition, and productivity can slow dramatically. In a nutshell: taking organizational communication seriously makes economic sense.
Now that you know why comms is worth investing in, let’s take a look at the best employee communication examples from companies with excellent internal communication. Then, all you need to do is create a strategy of your own.
Best internal communication examples: companies getting comms right
Stagecoach knows that employee engagement and good internal communication go hand-in-hand. That’s why they implemented a mobile employee app to reach their biggest asset: their customer-facing workforce.
- 84% used the app within the first week of implementation.
- There was a 32% increase in employee satisfaction.
The takeaway from this internal communication example? Look for internal communication solutions that reach employees where they are. A mobile employee app like Blink empowers all your employees to stay connected and engaged.
TED is famous for its deep signature talks. But when it comes to internal communications, they are much less verbose.
Research shows the average person can pay attention to a speaker for 10 to 18 minutes. So at TED, all meetings take 18 minutes or less. Having shorter (or fewer) meetings gives employees more time to focus on the tasks they’re paid to tackle.
The takeaway from this employee communication example? Long meetings are counterproductive. So, consider setting a hard time limit for most meetings at your company. And before you schedule your next meeting, think about whether booking a conference room is necessary.
Amazon employees dole out internal communication in targeted, snack-sized bites. No memos or long-winded email chains here! The comms team knows most people will stop reading any message after over 100 words.
The end result? Employees get the information they need and no more. This means they’re more likely to read, understand, and reply to the information that comes their way.
The takeaway from this employee communication example? Digital communication happens in real-time. It doesn’t have to be as wordy as old-school memos. Make your internal comms more like social media updates — to the point and snackable.
Internal comms play a massive role in the policy. Why? Because wasted time means less collaboration. And effective communication is one of the keys to idea generation.
The takeaway from this employee communication example? Make sure that your employees aren’t facing any roadblocks when it comes to comms. There are many ways to identify what’s getting in the way:
- Check your communication software’s usage rate and other metrics
- Conduct an internal audit or feedback survey
- Take one-to-one employee interviews
When people communicate efficiently, they have more time to take a step back from the day-to-day and innovate.
Virgin Trains wanted to improve communication between leaders and employees. So they implemented a connected, trackable platform that everyone could access from anywhere.
Employees had access to several different apps filled with curated content on their personal phones. This made it easier for their entire workforce to connect, regardless of age or position.
The takeaway from this internal communication example? You don’t have to stop using the applications and programs you love. Blink integrates with the platforms you’re familiar with, so deskless employees can enjoy a delightful communications experience no matter what.
And if you’re not satisfied with the software you’re currently using? Blink lets users build their own micro apps.
These little systems do pretty much anything you want them to. You can improve payment card systems, streamline project reporting, automate timesheet management, report unplanned absences, or update a product database.
Over and over again, Starbucks has invested in the idea of employees as brand ambassadors. The company’s internal communication tools ensure everyone’s on the same page about the brand’s key offerings and core values.
The takeaway from this employee communication example? Supporting workers at all levels with relevant internal marketing pays off. Employees who understand and believe in your mission, vision, and product offerings are more likely to go above and beyond.
At large companies, organizational communication can become bloated and impossible to manage. That’s why Netflix’s internal communications best practices are all about keeping comms simple.
When it comes to communication between board members and management, most discussions happen in brief online memos. That means quick-fire questions can be asked, answered, and stored for later.
The takeaway from this internal communication example? Do whatever you can to make organizational communication easier for everyone. It’s the little changes that can make all the difference.
Blink, for example, allows workers to log in, view, and contribute to their company’s internal communication even if they don’t have a digital identity, such as an email address or a social media profile.
Royal London was looking for a better way to get and then act on feedback from customers, employees, and managers.
They completely updated the way they solicited feedback via surveys and in the process, gave every individual associated with the business a voice. Engagement increased across teams, and the company reaped the rewards.
The takeaway from this employee communication example? Giving your workforce a voice can pay off big time. Employees whose voice is heard in the office are 4.6x times likely to give their best professionally.
The problem with most workplace surveys is that they aren’t anonymous. Employees who feel disengaged may not express that for fear of being seen as less productive or disloyal.
With Blink, however, you can easily create anonymous polls and surveys that make finding and then creating solutions to employee pain points easier.
One of Zappos’ published core values is “Build Open and Honest Relationships with Communication”. It sounds simple enough, but Zappos has actually taken the notion of openness and honesty to the next level in its organizational communication.
At the company, communication is a two-way street and transparency is a big part of what makes internal (and external) comms at Zappos so effective.
The takeaway from this internal communication example? Reveal more than you conceal and make yourself available. Here are the best ways to promote transparent communication:
- Update workers as soon as possible about new pieces of information
- Respond to queries honestly, and promptly. And always tell why.
- Walk the talk. Ensure communications and actions are aligned with the mission.
USAA’s 30,000 employees only had eight minutes a day or less to consume important company updates and news. So it made the strategic decision to update its organizational communication.
It redesigned its internal comms platform and updated its content development processes, which lead to an increase in engagement with key content.
The takeaway from this employee communication example? Use an intranet that lets you reach employees without wasting their time. A mobile employee app like Blink puts important information front and center and empowers workers to consume that info without interrupting workflows.
The Hershey Company had staff working all around the globe and wanted a way to:
- Make employees everywhere feel more connected.
- Make collaboration between teams in different countries easier and more efficient.
So they decided to have all workers use a single intranet hub.
The takeaway from this internal communication example? When you take steps to help employees work together, whether in-office or in the field, they’ll be more likely to come up with innovative ideas and to accomplish more together.
With an employee app, employees can create personalized feeds that empower collaboration—both within teams, but also across departments.
What companies with great internal communications have in common
All of the internal communication examples above have one thing in common — the company identified a specific organizational comms challenge and looked for a tool or a strategy to solve it.
The first step in overhauling your internal comms should always be to analyze what is working at your company and what isn’t. You can spend top dollar building a custom branded intranet. But if it’s not meeting your company’s unique needs, it’s not going to boost your bottom line.
It’s only when you know what comms issues are getting in the way of effective collaboration and stalling productivity that you can identify the right approach.
And the tools and strategies you adopt in this approach will ultimately become the backbone of a stronger, more effective internal communications plan.