Amp up Your Internal Communication with Blink

Internal communication is defined as the sharing of information within a business or organization. This extends to sharing ideas, strategies, and values as well.

While there are lots of ways to define internal communication, the ultimate purpose of internal comms is to help a business or organization achieve its objectives effectively. This goes beyond telling employees what to do; internal comms is about creating a shared meaning and understanding so employees work together to achieve the same goal.

Internal communication is a critical part of any organization’s operations.

Businesses with strong internal communication have more engaged, more productive, and happier employees. Strong internal comms is also linked to less employee turnover, which means businesses who prioritize internal communication often make more money as a result.

Employees want internal comms too. In fact, studies show that employees (whether in office, remote, or deskless) rank frequent and effective employee communication as one of the top behaviors that creates a positive experience at work. The same study also reveals that employees consider open communication to all employees “one of the top initiatives they would like to see their organizations focus on.”

At the end of the day, effective internal comms pays off, with companies with highly engaged workforces outperforming their competitors by 147% in earnings

Internal communication encompasses any information created for and intended for employees only. There are endless examples of internal communication, ranging from annual reports, benefits programs, emails, and face to face meetings to manager toolkits and surveys.

How to improve internal communication depends on factors like the state of your business’s current internal comms as well as where you want to go. But companies with great internal communication all have one thing in common: they identify a specific comms challenge within their company and look for a tool or strategy to solve it.

Analyzing what is and isn’t working is the first step. When you know what internal comms issues are impeding effective collaboration and stalling productivity, you can identify the right tools and strategies to remedy the situation.

In today’s digital world, internal comms needs to focus on engagement to be truly effective. This means incorporating internal communication strategies such as:

• Using communication tools that work for everyone
• Involving all employees at every level
• Keeping lines of communication open
• Giving frequent feedback
• Having fewer meetings
• Adopting a more integrated approach to internal comms
• Using more productive comms strategies
• Tracking how employees using comms tools

Creating your own internal communication strategy is a big task, but you can look to companies with great internal communication to emulate their strategies in your own planning.