G2’s 2024 fall reports are now live — and Blink has made some major moves in employee communications categories.
We’re excited to have improved on our strong G2 ratings from spring 2024, where we were recognized in the employee communications, employee intranet, frontline worker communications, and employee engagement software categories.
Let’s take a closer look at G2’s fall results and explore what they mean for Blink — and our customers.
An introduction to G2 rankings and reports
G2 is the world’s most trusted software marketplace. It provides software reviews and comparisons and — every quarter — it releases its G2 reports.
These reports are based on the reviews of real software customers. They highlight the very best software options available and help users find products capable of solving their business problems.
To create its ranking and reports, G2 assesses software providers based on the following indices:
Results Index. To create its Results Index report, G2 looks at whether a software platform meets user requirements. It also looks at estimated ROI, product adoption rate, and how likely users are to recommend the product to a friend.
Usability Index. The Usability Index is all about how easy it is to use a particular software. G2 looks at ease of use, ease of admin, and the percentage of users who adopt the product.
Relationship Index. For its Relationship Index, G2 ranks software companies on the quality of their support. Users are asked whether a software provider is easy to work with — and whether they’d recommend this software product to a friend.
Implementation Index. To create these rankings, G2 looks at user opinions related to ease of setup and the length of time it took to go live.
Grid Report. The Grid Report is G2’s analysis of the competitive landscape for a particular software category. Each available product is plotted on the grid according to its market presence and user satisfaction.
Enterprise Grid Report. G2 segments its reviews based on the size of the company its reviewers work for. In its Enterprise Grid Report, G2 only includes reviews from enterprise companies — those with 1,001 or more employees.
Regional Grid Report. G2 also highlights the top 50 companies from each global region. A company’s region is determined by where it was founded, where its executive team resides, and where the majority of its workforce is located.
Blink’s G2 rankings for fall 2024
So how did Blink perform in the fall G2 results? We jumped up a number of spots in key employee communications categories:
- Blink moved up two spots in the Relationship Index for Employee Communications and is now ranked #2 out of all employee communications software for customer service.
- Blink also moved up two spots in G2’s Grid Report for Employee Communications, again ranking #2 out of all employee communications software.
- Blink moved up four spots — coming in #2 — in the Enterprise Grid Report for Employee Communications.
But that’s not all! Here’s how Blink performed in employee communications, frontline worker communications, and enterprise social networking categories.
Employee communications
G2 ranked Blink as one of the top three software providers in all of the following categories:
- Usability Index for Employee Communications
- Relationship Index for Employee Communications
- Results Index for Employee Communications
- Grid Report for Employee Communications
According to G2, Blink is user-friendly, provides good customer support, and produces business results. Blink is also an industry leader in the internal communications space, with high levels of software satisfaction and performance.
In addition, showing that it performs well for large organizations, Blink was listed as one of the top three software providers for the following enterprise company categories:
- Enterprise Results Index for Employee Communications
- Enterprise Implementation Index for Employee Communications
- Enterprise Grid Report for Employee Communications
As well as being well-reviewed by users, products included in the Employee Communications category must be able to:
- Create internal content campaigns
- Personalize distribution of communication
- Segment company into designated groups
- Allow employees to subscribe to topics or content of interest
- Analyze performance of content shared within the application
With a news feed, content hub, instant messaging, survey, recognition, and digital form features, Blink gives companies everything they need to improve internal communications. Our app fosters a culture of two-way communication, so organizations can keep staff informed and engaged.
Frontline worker communications
Blink also ranked highly when it comes to frontline worker communications. It’s featured as one of the top three software providers in the following categories:
- Usability Index for Frontline Worker Communication Platforms
- Relationship Index for Frontline Worker Communication Platforms
- Results Index for Frontline Worker Communication Platforms
- Enterprise Results Index for Frontline Worker Communication Platforms
Products included in the Frontline Worker Communications category must be able to:
- Provide real-time messaging capabilities, allowing frontline workers to communicate quickly and efficiently with their co-workers and supervisors
- Provide the ability to broadcast announcements and updates, such as policy changes or emergency alerts, to specific individuals, groups, or the entire workforce
- Enable the sharing of documents, manuals, standard operating procedures (SOPs), and other resources
- Provide survey and feedback tools to gather insights from employees
- Have a specific and designated use case for frontline and deskless workers
Unlike other platforms in the space, Blink was designed with the frontline workforce in mind. It’s a mobile-first employee communications app with the same great features and user experience across desktop and mobile device versions.
Employees can access Blink from their smartphones. They don’t need a company email address to log in. And with single sign-on technology, they have easy access to the internal communications, company resources, and coworker connections they need to thrive in their roles.
Enterprise social networking (ESN)
This quarter, Blink received recognition in the Enterprise Social Networking category and received a new badge:
- Enterprise Europe Regional Grid Report for Enterprise Social Networking (ESN)
To qualify for inclusion in this category, a software product must:
- Allow users to create and maintain profiles that include information such as contact info, skills, expertise, and interests
- Have an activity feed or timeline that displays real-time updates, posts, and interactions from users or groups
- Allow users to engage with content via likes and comments
- Enable users to upload, share, and collaborate on a variety of files or document types
- Allow users to send direct messages in one-on-one or group conversations
- Organize groups or communities based on employees’ interests, projects, or departments
Blink provides informal, interactive communication channels that support bottom-up and peer-to-peer communication. Employees can share updates and photos directly with their co-workers, building connections across the organization even if they work remotely or on a company’s frontlines.
With social tools and communication channels, the Blink app is helping organizations boost employee experience and employee engagement.
What customers are saying about Blink
The G2 rankings above are all based on real Blink customer reviews, like these ones:
Blink is our hero!
Reviewer: Daisy T
Company size: Mid-market: 51-1,000 employees
Rating: 5 stars
“Our frontline absolutely love being able to post out things themselves, and they feel part of the community of colleagues. We had a slight manager / frontline divide before Blink — but now it’s helped everyone feel involved and equal. We also love the Hub as it allows people to be self-sufficient! The customer support is absolutely excellent!”
Blink review
Reviewer: Matt M
Company size: Mid-market: 51-1,000 employees
Rating: 5 stars
“Blink has been a game changer for our organization. The timeliness of employee communication has increased dramatically, allowing us to exchange crucial information with our team in real time. As an Emergency Medical Services provider, all branches of our organization need to be in constant communication. Since implementing BLINK, we have benefitted from a dramatic culture change.”
Blink: Boosting employee engagement across a mobile workforce
Reviewer: Laura P
Company size: Mid-market: 51-1,000 employees
Rating: 5 stars
“We love that Blink tackles our past challenges of inconsistent messaging and low engagement, especially with our remote and frontline workforce. Its functionality across desktop and mobile apps allows staff to easily access company messages, connect with colleagues, and utilize systems on-the-go. This fosters a two-way communication flow between managers, teams, and the entire business, boosting teamwork and knowledge sharing. Employees actively use the system to post, engage with each other, and build a more collaborative work environment — that’s what makes it a game-changer for engagement.”
Blink: The all-in-one employee communications platform
G2 consistently ranks Blink as one of the best employee communications and frontline worker communications platforms on the market. So if you want to improve internal communications or employee engagement at your organization, Blink could be just the software solution you need.
Blink. And see what we could do for your organization.
