Blink users open the app daily
increase in employee satisfaction
times payslips were accessed
After a recent employee survey, Stagecoach wanted to improve engagement with frontline workers to improve employee satisfaction.
They wanted to experiment with more effective ways to reach and enable their most important asset; their customer-facing workforce. The workers were distributed throughout the country, ranged in age from 22-65, and each had a very different level of technical aptitude.
With Internal Communications split across emails, existing Sharepoint Intranet and noticeboards, they wanted to know if a smarter approach would deliver a step change.
Stagecoach shared their challenges with us and we decided to move to a pilot fairly quickly. After clearly understanding their goals, we moved Stagecoach to a field trial to ensure that success was measured continuously.
The priority was the 21,000 bus drivers within the organization, so we selected two very different bus depots for the pilot. By working closely with the project sponsors, business analysts and the local bus depot management teams, we were able to iterate the approach quickly and efficiently.
We started with a visit to each depot to build relationships and understand the local needs. The proof of concept involved 500 bus drivers over four weeks, including launch events in the two chosen bus depots.
This encouraged quick adoption across the organization.
Content was delivered to each driver’s personalized feed, leading to higher engagement rates.
By giving employees access to what they need, when they need it, Stagecoach understood the real key to sustainably transforming retention.
Nathan Ward · Performance and Development Manager