Keeping connected while expanding
Revo Fitness is an Australian gym with a mission to make fitness affordable and accessible to everyone. They have one simple and straightforward membership with no lock in contracts, open 24/7 and only $9.69 per week.
Revo Fitness in numbers
15
daily app opens per user
97%
active users
27
gyms
The challenge: a lack of consistent communication
Revo Fitness partnered with Blink in 2018 to accelerate its growth across Australia. When Revo was smaller, it had a Facebook group to interact with team members across the business. However, as the company grew “it was no longer professional, and we needed a platform to make our own - we don’t want our team having to use Facebook to communicate while at work,” said Revo Chief Strategy Officer, Dain Moreton.
Revo had reached a size where it needed to share consistent and clear information to all 400+ employees. Dain and his team spent time listening to the problems staff were facing, and identified the need for:
Enabling new starters to have all the information required on day one in one place
Easy access to business information including business employment policies, procedure guidelines and reporting documents
Effective ways to reach and engage with new staff
Dain Moreton, Chief Strategy Officer · Revo Fitness
The solution: driving three key strategies
Consistent communications
By using Blink's Feed — a personalized news feed for every worker — the team was able to deliver critical communications at scale.
Growth and expansion
The team at Revo used Blink's Hub — a centralized and secure frontline environment where digital forms, policies, safety guidelines, and other relevant documents are stored — to provide new starters with all the right tools, resources, and information to be efficient from day one.
Efficiency
Revo uses Blink's Hub to also manage workflows and increase efficiency, as it allows easy frontline access to other business software, such as Zendesk and Typeform for sending out surveys.
The impact: achieving national expansion
By enabling an efficient and successful nationwide expansion, Blink has become a core part of Revo's culture:
"We rolled it out at the right time to build a culture of using Blink and engrain it early on in the business," said Dain.
Today, Dain is confident that Blink will support the continuation of Revo's national expansion.
Dain Moreton, Chief Strategy Officer · Revo Fitness
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