Since joining Blink’s London office less than a year ago, our Data Analyst, Nikita, has already made her mark — tackling data-driven projects, collaborating across teams, and fueling the mission to empower frontline workers. She loves the energy of a smaller startup and finds real purpose in crafting tech solutions that make a positive impact.
Read on to learn how Nikita dove into the world of advanced analytics at Blink, why she’s proud of her work on the AEI tool, and what keeps her excited about the future!
What initially attracted you to join Blink?
I was really inspired by Blink’s mission to empower frontline workers. It was great to see technology being used for such a positive cause. I’ve worked at startups before and really enjoy the energy of a smaller company. Before joining Blink, I was at a slightly bigger startup, but I love our size and find what we’re doing here incredibly exciting.
What's a project you are proud of from your time at Blink?
AEI! I’m particularly proud of the Advanced Employee Intelligence (AEI) tool. I’ve been working on it with Izzy for the past few months, and it’s been exciting to provide customers with insights they didn’t have before. This tool offers actionable metrics, and it’s gratifying to see how our data can truly help other organizations.
How would you describe the company culture at Blink in three words?
I would say supportive, vibrant and energetic.
What's one thing you're excited about for the future of Blink?
I’m really excited about the coming year at Blink. We have a lot of great new customers on board, which means there will be even more data to explore. I can’t wait to see the insights we uncover and how they’ll help us continue innovating.
Can you tell us about a recent initiative or program launched at Blink that you found particularly exciting?
I found the recent Frontline Heroes holiday campaign especially meaningful. It highlighted real stories from frontline workers who use Blink every day, and hearing their experiences was incredibly heartwarming. It served as a powerful reminder of the impact Blink can have on people’s daily lives, and it gave me a renewed sense of purpose in supporting our users on the frontlines.
Why do you work for Blink?
I’m early in my career, and one of the biggest benefits of working at a smaller company like Blink is getting exposure to so many different areas — Marketing, Customer Success, Product — you name it. I love the variety and the fact that I can see the direct impact of my work. Plus, Blink’s mission really resonates with me, so it feels great to contribute to something I believe in every day.
I started here as an Operations Support Analyst under Ana (Mason), which was a fantastic learning experience. But as I took on more analytical tasks, especially around the development of AEI, I transitioned into my current role in Data RevOps. I’m finding it incredibly interesting, and being hands on with such an important product is really rewarding.
Given how much I’ve already learned and how the company is evolving, I see myself staying at Blink for the foreseeable future. It’s a prime opportunity to keep growing, and I don’t want to miss out while I’m still soaking up knowledge at this stage in my career. I’m excited to see what new challenges and opportunities will come as Blink continues to expand.
