Life at Blink | MJ Moore

MJ Moore has been paving the way at Blink for over three years, bringing her Workday consulting background to build our entire Implementation function from the ground up. Now, as VP of Implementation in our London office, she’s led lightning-fast launches and established a team that customers can’t stop raving about.

We chatted with MJ about what drew her to Blink in the first place, the culture she thrives in, and why she’s more energized than ever to keep driving innovative solutions for frontline workers around the globe.

What is your position at Blink?

I’m the VP of Implementation.

How long have you been at Blink?

Just over three years. I celebrated my three-year anniversary in February.

What initially attracted you to join Blink?

I think I simply loved the technology. I came from a Workday background, doing Workday consulting, and was looking for that early-stage buzz again — something I felt Blink had in spades. The technology was at an exciting point in the market, and I wanted to be part of a company that had tons of potential for growth. 

What's a project you are proud of from your time at Blink?

That’s a tough question because there are so many highlights! One of the biggest is building the Implementation team from scratch. When I first joined, there wasn’t an official Implementation function at all. Now, we’ve got a robust team of people working together with clear processes, methodologies, templates — everything we need. They’re incredibly self-sufficient, and our customers love them, which is such an awesome feeling.

Another standout moment was launching Blink to 6,000 users in Mexico in under eight days. We were a lot smaller at the time, so I ended up running almost the entire project on my own. The client was facing serious union issues and worried about potential factory closures, so they needed Blink ASAP to keep everyone informed and hopefully avoid a strike. It was crazy stressful, but we pulled it off, and in the end, they were able to communicate everything in time. They actually avoided the strike altogether, which was a huge relief for them — and for us, knowing we helped make that possible.

How would you describe the company culture at Blink in three words?

Energetic, challenging, and supportive: There’s a lot of energy in the team; we set high expectations for ourselves; and everyone is there to help each other succeed.

What's one thing you're excited about for the future of Blink?

Honestly, it’s thrilling to think about how much opportunity lies ahead. We’re in an industry where Blink could become essential to so many different sectors — frontline workers, office-based teams, you name it. We’ve barely scratched the surface of what we can do, and each new market or customer segment opens up possibilities we haven’t even explored yet. That level of untapped growth is exactly what makes Blink so exciting to be part of. It’s the kind of momentum that drives you to keep innovating, knowing there’s still so much room to make a real impact.

Can you tell us about a recent initiative or program launched at Blink that you found particularly exciting?

I really love the “Adopt a Customer” program because it encourages everyone in the company — even those who don’t usually interact with customers — to take a deeper interest in who we serve. Our biggest goal is driving customer happiness, and this initiative pushes each person to learn about one specific customer’s journey, challenges, and needs. When you have to present your findings at an All Hands meeting, you naturally dive into researching their background, business goals, and how they use Blink. That extra effort is not only fun, but it also fosters empathy and understanding. It’s awesome to see colleagues who haven’t had much customer exposure suddenly become champions for “their” customer, sharing insights that might otherwise go overlooked.

Why do you work for Blink?

I’m here because Blink’s mission speaks to me on a really personal level. There’s something powerful about the tools we provide — especially for frontline workers who haven’t had anything like Blink before. It has the potential to fundamentally change how they do their jobs, and that’s exciting to be a part of.

I’ve also been given a lot of responsibility and freedom to make an impact, which is something I really value. In previous roles, I sometimes felt disconnected from the end users, but here, I get to see real reactions to our tech — people lighting up because it makes their work lives easier. That’s a genuine thrill and it reminds me why I do what I do every day.

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