A complete guide to employee recognition programs

Is your internal comms tech stack bursting at the seams?

Technology should make work easier. The right internal communications tech has the power to transform the employee experience and get everyone pulling in the same direction.

But when your internal comms tech stack is bursting with tools — all pinging, updating, and overlapping — things get messy.

With different tools for communication, collaboration, engagement, and more, employees get a fragmented digital experience.

And for the IT team behind the scenes? It’s a constant juggling act of integrations, logins, security, support tickets, and updates — plus eye-watering costs for all those subscriptions.

Of course, each one of those digital tools serves a purpose. But used together, they can create friction, silos, and a digital employee experience that doesn’t live up to expectations.

Overwhelmed by your tech stack? There’s a better way.

Let’s explore how to consolidate your tools without compromise — and why a single, mobile employee app can simplify your stack, save your budget, and elevate the experience for everyone.

The current state of internal comms tech: A tool for every need

Internal communication teams wear a lot of hats. They’re responsible for amplifying company culture, keeping track of employee sentiment, sharing essential company updates, and boosting employee engagement.

To tick all those boxes, many organizations end up with a patchwork of internal communications platforms. A survey tool here. A chat app there. A weakness in one tool is fixed by bringing another software solution into the mix.

In any given organization, there are often separate tools for:

• Real-time chat and collaboration
• Social media-style engagement
• Critical communications
• Employee surveys and feedback
• Employee training
• Virtual meetings and town halls
• AI content support
• Employee journeys
• Peer recognition
• Task management

Before you know it, these tools are fighting for employee attention. They’re adding to the noise and making it harder for comms teams to cut through with vital messages. Maintaining multiple, overlapping solutions is also costly — and it creates a real headache for CIOs and IT teams.

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The CIO’s challenge: Complexity, cost, and employee fatigue

If you’re managing a complicated internal comms tech stack, you’re probably experiencing one, if not all, of the following challenges.

IT burden

Managing integrations, security, compliance, and maintenance for multiple tools puts a strain on your IT team. Help desk tickets mount up because users struggle to learn each new platform and remember all those login details. For companies with high employee turnover rates, onboarding and offboarding staff across different platforms takes up a huge amount of time.

Cost overload

A bloated internal comms tech stack eats into your budget. When different tools cover similar ground, you pay multiple times for the same features, many of which aren’t even used by your comms team or employees. Costs mount up, draining resources that could be better used elsewhere.

Employee disengagement

App overload kills engagement. Employees bounce between platforms. They miss messages. Some tune out completely. You get poor usage and adoption rates — and a tech ROI that simply doesn’t add up. Despite (on paper) covering all the bases, your internal communication tools don’t provide the seamless digital experience employees have come to expect.

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The solution: An all-in-one employee app

With new and improved internal comms tech tools on the market, it doesn’t have to be this way. You don’t need to make do with a hotchpotch of platforms, each fulfilling a slightly different internal comms function.

Instead, you can consolidate all internal communications and workplace tech into one software solution. And you can do this without compromising on security, functionality, or the employee experience. 

With a unified employee app, you have one platform, one login, and one powerful digital workplace for all your internal communication needs. Here’s what consolidation can do for your organization. 

One hub for all communications

The best employee communications apps bring all comms under one digital roof. So everyone can stop toggling between tabs! 

Employees can access a news feed, instant messaging, alerts, surveys, and videos from the same dashboard. Comms teams can unify their messaging across integrated communication channels. IT teams have just one comms platform to manage and maintain.

Streamlined integrations with existing enterprise tools

The right employee app acts as a hub for all workplace tech. It offers seamless integrations with tools like Workday, ServiceNow, and Microsoft 365. 

Your team doesn’t need to spend time creating and customizing integrations from scratch. And with one command center, it’s easy to maintain, secure, and scale your tech ecosystem. 

Improved user adoption and engagement

Fewer internal communication tools means less friction and high levels of user adoption. What’s more, with single sign-on (SSO) and deep integrations, users can access all workplace tools via one central, user-friendly dashboard. 

Everything from HRIS tools to L&D programs to pay stubs is right at employee fingertips. So adoption of other workplace tech improves too. And — if you pick a mobile-first solution — you improve uptake among frontline employees, which means better comms engagement across your entire workforce.

Reduced costs and complexity

By eliminating redundant software and establishing a single employee app you reduce costs and complexity. Your budget goes further — and your IT team is less stretched, so they can focus on value-add activities instead of tackling endless support tickets.

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Why Blink? The all-in-one employee app

Blink was built as an all-in-one workplace solution — everything your workforce needs in one intuitive platform designed for easy use on mobile devices.

Wondering whether our employee app is the answer to a sprawling internal comms tech stack? Take a look at what Blink can bring to your organization.

Real-time chat and collaboration

Blink makes a great alternative to Slack and Microsoft Teams, particularly if your organization has a lot of frontline workers. As a mobile-first solution, Blink gives all employees easy mobile access to secure chat and collaboration tools via both desktop and smartphone apps.

Social-style news feed and engagement

Workplace from Meta will soon be defunct. But your workforce can still enjoy an engaging social-media-style experience with Blink. You get a news feed and other modern social features, like Stories, Communities, live streaming, and user profiles.

Mobile alerts and push notifications

Say goodbye to a tangled web of email and SMS communication (which most employees ignore anyway). With Blink, you can use mobile-first alerts and push notifications to share critical updates with your workforce.

Surveys and pulse checks

Surveys and polls are another built-in Blink feature, so you don’t need a third-party tool to find out what your workforce is thinking and feeling. Your comms team can seek regular feedback from employees and view survey data alongside platform usage stats.

Video and live updates

Blink offers integration with Zoom. But you can also use native tools for video and live updates. Users can video call from within chat. Leaders can use the live stream feature to host company-wide meetings from the news feed, giving employees the option to comment and interact during the event. 

AI-powered content

Another big benefit of Blink is its built-in AI functionality. Users don’t have to switch between ChatGPT and your employee communications platform. Instead, they can keep their data safe and sound by getting Blink to create, improve, or summarize content, right within the feed.

A wide range of integrations

Blink’s App Marketplace contains integrations with many of the most popular workplace tools. You can set up integrations with your learning and development, project management, CRM, payroll, HR software, employee scheduling, time tracking, and more. One app, one seamless experience: Get one-click access to what you need, when you need it.

Easy identity management

Another way Blink eases the load of your IT team is with user management tools. Rather than using another external identity management provider like Okta, you can use Blink to automate user administration, assigning permissions based on groups, job roles, location, and more. You can use single sign-on right in the app, reducing the number of accounts and login details you’re responsible for.

Rock-solid security

Blink can handle authentication, including secondary biometric authentication, for you. You can also fence particular functions, controlling the areas that workers can access in integrated tools. Blink gives you everything you need to keep company data safe on employee devices.

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Simplify, save, and strengthen employee experience with an employee app

Lately, the internal comms text stack has become a little… unwieldy. In many organizations, a complex network of tools is harming the employee experience, complicating internal communications, and stretching IT teams to the limit.

But with the help of an employee app, you can fix all that. 

Employees get a dynamic digital workplace, where they can access multi-media company news and time-sensitive critical updates. It’s easier than ever for them to connect with co-workers, launch video calls, and respond to surveys.

Your internal comms team has tools to share information and gather feedback on employee experience. They can unify their messaging and keep a close watch on employee engagement figures across all workplace software. 

And last but by no means least, an employee app brings benefits for your IT team too. Streamlining your tech stack reduces tickets and software maintenance tasks. It frees up your budget while bringing comms clarity to your entire organization. 

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‍Blink. And create a streamlined digital experience for every worker and every team.

URGENT: Is email holding back your internal comms?

What’s that ping? Another email landing in an already overflowing inbox? 

If you still rely heavily on email for internal communication, it’s time to rethink. 

With a wealth of other digital tools available, email is no longer the de facto king of workplace comms. And if you have frontline employees working for your organization, there’s no doubt that email is falling short.

A retail assistant, a hospital nurse, a warehouse worker — these employees don’t have time to check their emails regularly. Some deskless workers don’t even have a company email address or corporate device, making them even harder to reach via traditional email communication.

So what’s the solution? Let’s take a closer look at why, in 2025, email can’t be your only internal communications strategy — and what makes for a standout alternative.

The pitfalls of email-only communication

Email-only communication is bad news for your business. Here’s why.

Information overload and inbox fatigue

Employees receive hundreds of emails every day, meaning it’s easy for important messages to get lost in the noise.

Critical updates compete with meeting invites, company newsletters, and automated system messages. There’s no clear message hierarchy and things can get pretty messy, pretty quickly.

The result? Employees end up missing essential communications so it’s hard for internal comms teams to keep everyone on the same page.

Poor engagement

Harsh but true: In a world of social media interactivity, emails are dull and uninspiring.

These text-based messages don’t tend to include eye-catching graphics, images, or videos. And they’re not particularly good at engaging employees.

This means workers have less incentive to check their inbox. And your internal communications do very little to boost employee engagement and the employee experience.

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The frontline connection gap

Frontline employees don’t have regular access to email. They work in hands-on roles that involve limited screen time, if any.

Unlike office-based staff, these workers aren’t sitting at a desktop computer being alerted to the latest inbox arrival. Instead, they rely on mobile devices and personal email accounts to check in with internal communications as and when they can.

This makes email a poor fit for real-time, relevant, on-the-go updates. Emails from HQ are lost among personal messages. Information can be outdated by the time workers see it.

You end up with a frontline connection gap that harms the employee experience and increases the risk of poor communication or miscommunication across your organization.

Delayed and one-way communication

A company-wide email is a monologue. You send it on behalf of senior management and everyone else (hopefully!) reads it. Employees are forced into a passive role — they don’t have the opportunity to reply, share their ideas, or ask questions. It’s the ultimate form of top-down communication.

Even one-to-one emails have their flaws. There’s often a delay between receipt of an email and a reply, which can make collaboration with remote workers challenging.

In a world that thrives on instant responses, interactivity, and two-way communication, email feels increasingly outdated. And it’s failing to deliver the employee engagement and culture-building benefits offered by modern internal communication tools.

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No analytics, no insights

When sending messages via email, you’re in the dark. There’s no way to track if employees have read or engaged with key messages. So it’s hard to know if emails serve as effective communications or if there's a better channel to use.

This makes it challenging to gauge employee feedback and make improvements. If you don’t know how your messages are landing, how can you make meaningful changes to your internal communication strategy?

The multigenerational workforce has different communication needs

Email was once a logical first choice for company communications. But times have changed.

Millennial and Gen Z workers — who now account for over 50% of the workforce — prefer mobile-first, instant communication. Think WhatsApp, Slack, and social media-style updates.

Gen X and Boomers may still be comfortable with email. They didn’t grow up with social media and the internet in the same way as younger generations. 

But now that they too use social media apps in their personal lives, they’ve grown accustomed to the instant messaging experience — and they appreciate fast, direct access to critical information, just like their younger coworkers.

When looking at alternatives to email, you need to pick an internal communication tool that is accessible, engaging, and inclusive for all generations within the workforce. A mobile-first employee app can help you cover all the bases.

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Why a mobile-first app is the answer

A mobile-first ‍employee experience platform brings internal communications to every employee smartphone. In just a couple of taps, they can access the latest company news, chat with coworkers, sign up for shifts, and track down that policy doc they’ve been meaning to reread.

An app beats email hands down. Let’s take a look at all the ways it can improve your internal communications.

Clearly defined communication channels

Over email, news about the latest company event, critical safety updates, and messages from coworkers are jumbled together.

You can flag important messages or write URGENT in dreaded capital letters. But as new messages still push emails down an employee’s inbox, there’s a good chance things will be missed.

An employee experience platform gives you defined internal communication channels. Depending on the needs of your company, this might include:

• Essential updates that have to be acknowledged by employees before they disappear from the dashboard
• A news feed, where employees can find company updates, culture, and connection
• Instant messaging tools for group and one-to-one chats
• A content hub, where you can keep documents like policies, FAQs, and safety guidelines
• Digital forms that make it easy for employees to contact HR about their next vacation or their shift availability
• Communities, where like-minded coworkers can connect over projects, interests, and hobbies

By putting everything in its place via a multi-channel approach, it’s easier for employees to see essential messages and find the information they need.

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Instant, real-time communication

Instant messaging tools are a standard feature of employee experience platforms. These social tools support real-time, remote conversations. And they can be used to replace emails and the unauthorized shadow IT, like WhatsApp, that frontline teams often resort to using.

In addition to real time chat, you can share fresh and relevant updates over the news feed, segmenting employees so they only see news that relates to them. You can also use push notifications to highlight time-sensitive information and ensure nothing is missed. 

Better reach and accessibility

Employees can log into an employee experience platform without a company email address. This — along with the fact that the app is available via smartphone and doesn’t require a desktop computer — means that all employees, even those working on your frontline, have access to vital employee communications.

Sharing critical messages — think crisis communications, or timely updates to business goals — with everyone gets easier. But there are other benefits to improving internal communications for frontline workers. You also improve frontline employee engagement, boosting satisfaction and loyalty among a traditionally hard-to-reach, hard-to-retain group of workers.

More interactivity and engagement

Employee apps are built to offer an interactive experience. You can launch polls and employee surveys. Employees can comment or leave emoji reactions on news feed posts. With your permission, workers can even post their own content. Peer communication has never been easier.

Multimedia content is also a must, meaning you can move beyond text-based email communication to embrace Insta-worthy internal comms. You can use infographics, videos, and photos to distill complex messages into digestible, engaging content.

Easy-to-access analytics

Over email, it’s hard to keep track of who has read and responded to your messages. And it’s near impossible to understand how you’re doing in terms of employee engagement.

With an employee experience platform, you get access to the effective tools you need to make meaningful changes to your internal communications strategy and the wider workplace experience.

You can use analytics to understand how employees use your app and consume internal comms. You can track engagement trends and drill down into the data to find teams or locations where messages just don’t seem to land.

Armed with this insight, you can identify areas for improvement, setting internal communication KPIs and using data to make more informed decisions regarding your internal communication plan.

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Is it time your organization moved beyond email?

Email alone is no longer enough to drive an informed and engaged workforce. For a truly successful internal communication strategy, you need an internal comms tool that is:

• Instant. Everyone gets messages when they matter most.
• Interactive. Employees can engage, react, and be part of the conversation.
• Inclusive. Deskless and office-based workers should get equal access to internal comms.
• Insightful. Analytics help you understand what’s working and what isn’t.

The best employee apps support a strong company culture of connection and are built on bottom-up communication. They help you keep pace with the latest internal comms trends and put all the internal communications tools you need in one place.

By relegating email and elevating an employee experience platform, you create a single source of truth, where everyone can instantly access company news, share peer-to-peer communication, and collaborate with each other — right from their smartphone.

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Blink. And replace outdated email comms with a modern employee experience platform.

Employee engagement is a critical focus for People teams— or any other business leader. Learn what it is, why it’s important, and how to improve it in our complete guide.

Employee engagement is the difference between soaring productivity rates and a sense of stagnation. It’s fifty people applying for a single vacancy, rather than fifty vacancies and one applicant.    

Yet for all its importance, companies frequently misunderstand what employee engagement is and what it looks like. That's why we’re here to help. 

Whether you're looking to better understand the definition and importance of employee engagement, drive employee engagement in your organization, or simply understand examples of employee engagement, this complete guide to employee engagement has something for you.

What is employee engagement? A simple definition

Employee engagement is the ongoing process of ensuring your workforce feels satisfied with their job, aligned with your organization’s values, and supported enough to give 100% during work hours.

Research by SHRM defines the term employee engagement as relating to the level of an employee's commitment and connection to an organization, while Investopedia defines employee engagement as describing the level of enthusiasm and dedication a worker feels toward their job.

At Blink, we believe true employee engagement is a combination of two equally important parts:

• Attitude - the commitment a worker feels toward the company
• Behavior - the effort that an employee is willing to invest in their job

Whichever way you look at it, maintaining employee engagement is a key factor in determining how successful an organization will be. It also provides key insights into employee satisfaction and sentiment, which can help identify areas that may need improvement.

To better illustrate what employee engagement looks like, here are some of the key attitudes and behaviors of engaged vs disengaged employees:

What is employee engagement for employers?

HR is all about people. So it makes sense that, if that is your role, you want the best for your co-workers.

Still, there’s more to it than that.

Employee engagement is important because it affects the performance of your company. Think back to a job you’ve not enjoyed in the past  — did you give as much to that role as you did to the ones you loved?

Now extrapolate this out across an entire company of unhappy, unmotivated workers. In toxic environments, productivity nosedives. Depending on the type of organization you work for, this could mean a lower output rate, poor customer service, an increase in safety incidents, reduced patient satisfaction, missed deadlines, or any other number of issues.

What is employee engagement for employees?

For employees themselves, engagement isn't so much a daily activity they schedule time for. It's a natural byproduct of a strong employee experience.

Engagement is directly correlated to a positive work environment; when people feel respected, appreciated, and valued for their work, they are more likely to be an engaged employee. It's about being part of something bigger than just your job title — it’s that sense of satisfaction and fulfillment when you know you are making a difference.

Different groups of employees have different engagement expectations — and when those expectations match the day-to-day experiences of their roles, employees are more likely to be engaged.

Whether it’s your dispersed, frontline teams or your first-line managers, it’s worth getting to know what your employees expect from their engagement experience.

Why is employee engagement important?

Employee engagement efforts don’t need to be expensive, but they do need to be intentional. Issues created by poor employee engagement practices can cost your company thousands.

These include:

• Reduced productivity: people don’t work well when they’re unhappy. If teams are consistently falling short of productivity targets you know to be reasonable, there’s a good chance they’re unhappy at work
• Absenteeism: unhappy employees stay at home and use more sick days and mental health days than those employees who enjoy their jobs and work environments
• Presenteeism: Between May 2021 and November 2022 alone presenteeism rose by 18%. As the cost of presenteeism has historically been found to significantly outweigh the cost of absenteeism, this is one common challenge for engagement leaders to tackle.
• High employee turnover: if someone is disengaged, it makes them more likely to leave. Replacing employees is super expensive (think six to nine months’ salary, plus up to 213% of the total annual salary depending on the seniority of the position). Along with being a cost drain, the extra workload will put pressure on your other, potentially unhappy, employees while you find a replacement
• Employer brand damage: a stream of employees leaving your organization won’t do your reputation any good. Not only will you end up with a large list of vacancies, but you’ll also struggle to find people to fill them. With more job seekers than ever using online review sites, such as Glassdoor, to screen companies before they apply, a poor reputation for employee engagement has never been so damaging

This creates a cycle that your organization doesn’t want to slip into. Breaking it, or making sure that your company doesn’t start to slip down it, is an essential task that requires time and dedication to tracking — and improving key metrics.

3 core benefits of employee engagement

Gallup provides interesting insights on the benefits of employee engagement. Organizations with highly engaged employees experience:

As you can see in the employee engagement statistics above, there is a vast array of benefits to be gained from increased employee engagement. In the below sections, we’ve found some of the most compelling evidence for three core benefits of employee engagement:

1. Greater discretionary effort
2. Improved job satisfaction
3. Increased employee retention

Greater discretionary effort

Improved discretionary effort offered by engaged individuals is one huge benefit of employee engagement initiatives.

Those with high engagement levels often perform above expectations and develop meaningful relationships with their peers, contributing to improved outcomes for everyone involved. These efforts are what is known as ‘Discretionary Effort’.

The discretionary effort your employees put in directly impacts the success of your business outcomes, whether it’s your overall employee output rates, your patient safety outcomes and satisfaction levels, or a direct increase to your bottom line.

Improved job satisfaction

Employee engagement has the dual benefit of improving both organizational success and job satisfaction on a personal level. 

This is because engagement initiatives themselves provide employees with more development opportunities, better recognition for good work, and better prospects for career growth. When employees reap these benefits offered to them by engagement strategies, they feel like they make a real impact on the success of an organization, and that what they are doing is meaningful. 

Don’t underestimate the historic power of meaningful work on your employee satisfaction levels — nine out of ten employees would take a lower salary for more meaningful work.

Increased employee retention

Employees are more likely to stay with the organization when they are more satisfied and engaged. 

Research by the IJECM (International Journal of Economics, Commerce & Management) found that job satisfaction is a reliable and relevant predictor of employee retention. Highly engaged employees develop a greater sense of attachment to the organization and become more loyal, resulting in up to a 43% difference in employee turnover according to further employee engagement research.  

How to improve employee engagement

There are a number of ways to improve employee engagement, but, at Blink, we like to think of engagement efforts as being split into three key categories:

1. Delivering on the 10  key drivers of employee engagement
2. Identifying the employee engagement strategies and tactics that work for your employees
3. Ensuring the best employee engagement tools and software

Key drivers of employee engagement

In order to improve employee engagement, you must understand what drives it, and focus your efforts there. What core experiences and tools do you need to provide to your workforce in order to boost the overall employee experience and drive engagement?  

Key drivers of employee engagement include but aren’t limited to: 

1. Safe, dedicated working environment
2. Tools and processes
3. Feeling valued and involved
4. Psychological safety
5. Fairness
6. Ownership
7. Autonomy
8. Progression
9. Leadership
10. Work-life balance.

By focusing engagement efforts on enabling these core engagement drivers, you will be much more likely to see significant engagement improvements.

Employee engagement strategies and tactics

An employee engagement strategy is the plan of action you take to bring about an increase in employee engagement levels. On the other hand, tactics are the individual steps and actions that will get you there. In the context of an employee engagement strategy, this means the tactics are the specific engagement actions your teams take to implement the initiatives outlined in the strategy.

Employee engagement strategies combine a number of tactics, such as the use of team-building exercises, offering career growth opportunities, providing more effective recognition for good work and positive behavior changes, or improving your internal communication processes.

In order to effectively craft an engagement strategy, it’s important to have a clear vision of what you want to accomplish, and how you plan to get there.

By having a clearly defined strategy, it is much easier to measure the success or failure of any engagement tactic you try. When you identify which tactics work and which don’t, you can adjust your future strategy accordingly.

Employee engagement tools

Employee engagement tools are products and tech solutions that enable companies to measure, manage, and improve employee engagement levels.

Employee engagement software comes in many forms, from survey software used to collect employee feedback and communication platforms providing a channel for discussion between teams.Engagement analysis tools can also provide insight into how your engagement efforts are faring.

However, if your staff are juggling a number of platforms and tools for different parts of their work, it will be inconvenient and you're not likely to see great engagement results. That's why an all-through-one engagement super-app is the best choice for any business wanting to consolidate engagement efforts.

A super-app brings together all of your employee communications, engagement surveys, recognition programs, and employee rewards into one, central platform. 

This will not only make your life easier but will also ensure a more consistent experience for employees while enabling you to get an aggregated view of their engagement levels with just a few clicks.

Examples of employee engagement in action

How Go North West achieved 96% monthly active engagement app users

The challenge

Like many frontline organizations facing a digital inclusion gap, Go North West faced challenges when it came to digitizing processes and communications in their organization. Historically, their internal comms were split across various channels, such as emails, mail to drivers' home addresses, depot noticeboards, and unregulated social media platforms. 

With so many paper-based operational processes, Go North West faced high levels of non-adherence and inefficiency. On top of this, they were also facing an industry-wise staff shortage in the wake of the Great Resignation and COVID-19, which made growth for the company more difficult to achieve.

The solution

The first solution to the engagement challenges faced by Go North West lay in using Blink’s Hub — the super-app’s central portal for accessing processes, documents, and tools. Go North West could now use this to share duties,schedule, and running boards for easy access and updating.

After this, the company had to ensure critical information such as route diversions could reach all members of staff quickly and efficiently. This was where the team used the Blink Feed — a company-wide, mobile-first communications channel, supplemented with the use of Chats to fulfill shift swaps and fills and ensure smooth service delivery. 

The team at Go North West also needed to streamline how they provided drivers and other members of staff access to critical processes and resources. This was where Blink’s Digital Forms and Custom Apps stepped in to revolutionize how the organization worked. 

By moving to digital processes from outdated paper-based processes, drivers were able to:

• Request annual leave with a few taps from the app, made easier with functionality such as auto-population and validation  
• Access their schedules through one-click access to DAS-Web 
• Submit near-miss reports via a custom app on Blink, allowing them to log incidents quickly and easily, increasing the number of submissions to drive process improvement

The outcome

The outcome of this engagement tech overhaul was a resounding success. Engagement levels, retention, and digitization efforts were all improved. 

What did this look like in terms of engagement? Well, alongside achieving 96% monthly active app users, Go North West also saw:

• 30,000 opens of DAS-Web per month
• 6,000 Chat messages per month
• 98,000 opens of Hub content
• 17 daily app opens per user
• 186 monthly app opens per user

What a result! Widespread success across the operation, with Go North West achieving its goal of higher engagement.

The use of Blink’s engagement super-app has enabled the team to move into a digital-first future and deliver an efficient service that allows them to better serve their employees — and customers. A win-win for everyone.

Want engagement results like these? Book a free Blink demo today.

How to measure employee engagement

Measuring employee engagement should be a continuous process.

It’s not just something you need to focus on when employee morale is down and stop as soon as it reaches manageable levels… it should be a central part of the HR or People team’s day-to-day activities.

So, before implementing any of the below, ask yourself:

• How much time should we dedicate to this a week?
• Who should be in charge of this area?
• Who can manage the on-the-ground responsibilities associated with this?
• Are there any tools (e.g. a new employee super-app) that could help us manage this workload?

In terms of exactly what to measure and how to measure it, there are two key areas you need to focus on:

1. The data that already exists in your company
2. Data that you actively go out and collect.

Measuring employee engagement using existing data

This is data that your HR team won’t have to set up any new processes for; it (should) already be monitored by various departments. The key here is collating it, as there’s a good chance that inter-departmental silos mean that you won’t necessarily be able to access it right away, let alone see the big picture.

We’re talking about:

• Absence rates
• Employee turnover
• Number of complaints to line managers
• Number of complaints to HR
• eNPS scores
• Customer reviews
• Customer retention
• Sales
• Turnover
• Social media engagement

There could be a myriad of reasons why customer satisfaction has dipped, so take a look at it alongside some of the other metrics listed, over an extended period of time.

For example, do eNPS scores dip when employee turnover is highest? Do customers write poorer reviews when absence rates are particularly high? Start to compare ‘result’ metrics (like sales, turnover, customer satisfaction, and customer retention) with employee wellness to see whether you notice any patterns.

From there, measure, measure, measure! Set up dashboards with all your chosen metrics so that you can track and compare them at a glance. You can then monitor employee engagement via its direct consequences — absence rates going down and productivity going up is a sure sign that your efforts are working.

To assess your current data, an engagement analytics tool can help. It will look at the data you already have (like those mentioned above) to identify how engaged your people really are and provide real-time insights into what might need improvement.

All of the above help to paint a picture of where you are with employee engagement, but they aren’t the only weapon in your arsenal. So, once you’ve got those dashboards up and running, move onto…

Measuring employee engagement by collecting new data

What’s the best, most efficient way of understanding your employee engagement levels?

Just ask them.

Regular, anonymous employee engagement surveys are the most efficient way of doing this. You might see these referred to as “pulse” surveys, and they are so much better for measuring engagement than the traditional annual long-answer survey for the following reasons:

Response rates tend to be higher. It’s much easier to encourage employees to complete three quick “rate on a scale” questions with an optional “any further comments” box than three pages of long-answer questions that they don’t have time to do.

You can keep them focused on one single issue each time. This gives your HR team a much better chance of addressing feedback successfully and sharing what they’ve done to address their co-workers’ concerns.

They encourage constructive feedback. The issue with running an annual survey is that employees see it as their single opportunity to get everything off their chests. 

It’s difficult to respond to 12 months of input from an entire company in any meaningful way, particularly if the topics covered range from disagreement with the company’s strategic direction or low staff retention to dissatisfaction with the options offered in the cafeteria.

How to use your employee engagement data

Whether you’ve noticed that your absence rates are soaring way above your industry average or carried out a highly targeted pulse survey, you need to take action from this data. Understanding exactly how to use your employee engagement data is therefore crucial.

Align key stakeholders with a plan of action

First, sit down with all relevant stakeholders and agree on a workable course of action. Involving stakeholders here keeps things grounded — it’s tempting to offer your workforce the moon on a stick when they’re unhappy, but this isn’t realistic. Avoid promising things you can’t deliver on — broken promises won’t be taken well by your employees, no matter how ambitious they are.

If, for example, your employees have stated they want better quality break rooms or equipment, it’s wise to take the time to align with the leadership suite on whether they have the resources to help with this before you promise a tech overhaul or new break room to your workforce.

Track improvements in data with KPIs

Second, it’s super important to track these improvements against realistic employee engagement KPIs. Change in organizations is gradual, so make sure your targets reflect this and avoid the temptation to try and go from 0 to 100 in three months.

If none of your employees are having regular one-to-one contact with their line managers, an example target structure could look like this:

• 3 months in: 20% of all employees having regular catch-ups
• 6 months in: 40% of employees
• 9 months in: 60% of employees
• 12 months in: 80% of employees

You could also consider how you roll this out. It’s much easier to coordinate regular catch-ups for office-based positions, so you could focus on getting a full 100% in the first three months for office-based teams as a quick win. Whilst you do this, you can sort out the infrastructure for deskless and dispersed teams to be able to do this further down the line.

Consider new tech

Finally, think about any tools that might help you meet these targets and/or address employees’ concerns.

There’s now plenty of workplace tech to help with a range of issues, like employee apps to help communication, productivity software to help meet targets, and advanced CRM features that make meeting customer needs much easier for frontline employees.

Check with your leadership team to see what sort of support they could offer here. They’ll be looking for a solid return on investment and plan before giving the green light, so make sure that if you’re making a direct request for new software, you build a solid business case about why you need it.

Download: the essential guide to executive buy-in for frontline employee experience

Communicate your plan of action

The golden rule: never assume that your workforce will notice your efforts to improve things without you communicating it.

Your workforce is busy, and meaningful change takes time — so you’re not going to make everything perfect right away. To really show your employees that you’ve taken their feedback on board, you’ll need to be explicit.

Include announcements about your planned improvements into your internal communications strategy. If you’ve conducted a pulse survey, share the results. This is a gesture of transparency that people will really appreciate—and emphasizes that you’re taking employee feedback seriously.

When announcing any improvement plans, consider:

• The channel that would work best: would more people see it via email, on a noticeboard, or via a mobile-first employee app?
• The frequency of your communication: how frequently should you update your employees on the progress you’re making towards these goals

You could also consider providing updates in person at company meetings, as this adds a welcome personal touch.

Remember the small things alongside big things

Big, organizational changes take time, but there are smaller things you can do for your workforce in the meantime.

Reworking the employee journey so there are more obvious routes for internal promotion takes time. Easier things like upgrading the coffee machine, setting up a couple of lunchtime clubs, or getting a pool table for the break room does not.

Implementing a couple of easy-to-manage changes (either that your workforce has specifically asked for, or just off your own back) emphasizes your commitment to improvement while you’re working towards the more structural stuff. It’s not a substitute, but it is a good reminder to your workforce about what you’re trying to do.

Blink. And your employee engagement strategy takes shape. 

Blink is the all-through-one engagement super-app that your business needs to make sure employee engagement isn’t an extra task on your list, but part of a holistic approach to people management.

Our platform includes all the tools you need for effective employee engagement, from surveys and feedback loops to recognition programs and rewards. We also provide comprehensive reporting dashboards and insights to monitor progress, track performance, identify problem areas and create actionable plans. 

When it comes to employee engagement, Blink is the perfect solution for businesses of all sizes. 

No matter where you are in your engagement journey, we’re here to help you create the best possible experience for your employees and drive maximum success for your business.

Get started with Blink today.

Blink wins ClearBox Choice award for the second year running

Blink has been named one of the top intranet platforms by ClearBox in the latest update of the 2024 Intranet and Employee Experience Platforms report. Every year, the intranet consultancy takes an in-depth look at the intranet market, comparing available solutions and awarding the best intranet providers.

Here’s a snippet of what ClearBox had to say about Blink:

“The focus Blink places on the deskless audience is among the best we’ve seen in this report and makes a compelling choice for organizations with a frontline-heavy workforce.” — ClearBox Consulting

Let’s take a closer look at the ClearBox report and its review of Blink.

About ClearBox

ClearBox Consulting is an independent intranet consultancy that helps organizations find intranet solutions that meet their needs. It’s a vendor-neutral company that prides itself on giving honest, impartial advice. Previous clients include big names like Unilever, PlayStation, GlaxoSmithKline, and Bayer.

About the report

Every year, ClearBox compares 20 leading intranet vendors and their products, scoring them on eight criteria. It then releases a report to detail its findings. As part of the report, ClearBox highlights standout intranet vendors, giving them a ClearBox Choice Award. In 2024, Blink was among the award-winners for the second year running.

What does the report assess?

ClearBox evaluates every product against eight criteria. Criteria include user experience and visual appeal, community and engagement, publishing and communications management, and mobile and frontline support.

The organization also seeks customer opinions on the product and customer support from the vendor. It looks at information on pricing and each vendor’s development roadmap too.  

You can take a look at the full report here: The 2024 ClearBox Intranet Report

Blink’s mobile-first intranet: The ClearBox review

ClearBox describes Blink as “a frontline-focused, mobile-first product that understands its target audience perfectly.”

The report praises Blink’s community and engagement features, its approach to integrations, and its ability to support two-way employee communications. ClearBox gives Blink particularly high scores in the following areas:

• Mobile and frontline support
• User experience and visual appeal
• Community and engagement

Here, we look at each of these criteria in more detail.

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Mobile and frontline support

Blink was the only software provider in the ClearBox report to score maximum points for this criterion. Staffbase comes close. But achieving the same mobile and frontline support as Blink comes at an additional fee for Staffbase customers.

Blink was built with the frontline workforce front of mind. We wanted to create a tool that leveled the playing field, giving deskless workers equal access to internal communications and company resources.

Employees can log onto our mobile-first platform via smartphone — they don’t need a desktop computer or a company email address. Via a user-friendly interface, they can then access everything they need to thrive in their roles. This boosts employee engagement and the frontline employee experience.

User experience and visual appeal

For user experience and visual appeal, Blink gets a near perfect score — and ties with Omnia and Staffbase for its out-of-the-box offering.

ClearBox highlights Blink’s highly effective mobile user experience and straightforward navigation. The report also references Blink’s excellent branding and design options, along with the social-media-style experience it provides for users.

We know that social media provides an excellent user experience. So, with Blink, you get a comprehensive company news feed that you can fill with interactive, multimedia content. Organizations can also share real-time updates and employee-generated content across Blink Stories.

Community and engagement

ClearBox highlights Blink’s focus on community and people. It also praises the wide range of engaging features Blink includes as standard. These include employee surveys, a range of communication channels, and employee recognition tools.

The ClearBox report also talks about Blink Journeys. Admins can create tailored content pathways for employees, triggering the right content at the right time in the employee lifecycle. This ensures relevant and engaging content that is personalized to every user.  

Employees can also join Communities — spaces where workers can unite around shared interests — to find like-minded co-workers and develop a deeper sense of belonging.

Some more highlights from the ClearBox report

Here’s what else ClearBox had to say about Blink:

“Blink was designed with the frontline in mind and the focus on a mobile-first experience is clear throughout. Blink is an excellent app product and one of the best we’ve reviewed in this report.”

“[Blink is] easy to use and quick to navigate, making communications, reference materials, and tools easy to find.

“Blink offers organizations alternatives to shadow technology like WhatsApp, while also providing easy access to business tools without the need for employees to download multiple apps.”

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And here’s what customers interviewed by ClearBox said about their experience with Blink:

“Blink has drastically improved the way we communicate with our team members. In a recent survey, [employees] already feel more listened to and this is all down to Blink.”

“[Blink] is amazing. They partner with us to complete projects or work through any desired improvements as they are able. Great partner to work with!”

Why choose Blink?

Blink is the leading mobile-first employee experience platform. It gives admins all the tools they need to share critical messages and build a strong company culture. It allows frontline and desk-based workers to join the conversation, build workplace relationships, and find the information they need to do their jobs well.

Nowadays, most organizations understand the importance of employee engagement. In fact, 75% of CHROs say that improving the employee experience and organizational culture is a top focus for 2024.

There’s plenty of research out there, outlining the benefits employee engagement brings to your business. Increased employee productivity and retention, better customer satisfaction rates, improved business profitability — and that’s just the tip of the iceberg.

It’s clear. Businesses that prioritize employee engagement tend to be more successful than those that don’t. But one important question remains.

Whose responsibility is employee engagement? Who within an organization is tasked with devising an employee engagement strategy — and putting it into action? 

In this guide, we explain who should take ownership of employee engagement. We also look at the vital role HR teams play in establishing the strategies, tools, and behaviors that support better engagement in the workplace.

Why does employee engagement matter?

Engaged employees are happier. They’re more likely to interact with company communications and contribute to company culture.

Engaged employees are also more productive and more innovative. They come up with bright ideas, feel invested in their work, and are committed to your organization.

A focus on employee engagement benefits employees. It also has a significant impact on business results. By striving to improve employee engagement, you can:

• Increase productivity and profitability: Engaged workers outperform their less engaged peers. Gallup’s extensive research into employee engagement reveals that engaged organizations are 17% more productive. They also experience a 23% increase in profitability.
  
  
• Boost levels of innovation and creativity: An engaged workforce goes beyond the bare minimum. They’re more likely to collaborate — and more likely to demonstrate creative thinking — which spells greater business innovation.
  
  
• Improve customer experience: Engaged employees care about the customer experience and inspire customer loyalty. Whether they’re serving customers, manufacturing products, or working at HQ, your team is dedicated to customer satisfaction.
  
  

Minimize staff turnover: Higher employee engagement levels are linked to higher employee satisfaction. This boosts employee retention and minimizes turnover. In fact, organizations with high levels of engagement can reduce staff turnover by up to 51%.

Why avoid disengagement?

So, we’ve looked at how employee engagement benefits your business. But why is disengagement such a problem?

Disengaged employees are less productive and invested in your organization. They experience more stress, anger, and health problems than their more engaged co-workers — and are more likely to take time off sick.

These employees are also less loyal. They’re more likely to look for a job elsewhere, increasing your recruitment costs. Those who stick around can cause other problems for your organization.

According to McKinsey, quiet quitters account for between a fifth and two-fifths of an organization’s workforce. These workers fulfill minimum job requirements — but no more. Some also act to demoralize and disrupt other members of your team. 

It’s also worth bearing in mind that frontline employees are generally even less engaged than their desk-based peers. They’re more likely to feel burned out, three times more likely not to recommend their organization as a good place to work, and twice as likely to leave.

Whatever form it takes, disengagement is costly. According to Gallup’s estimate, low engagement costs the global economy $8.9 trillion in GDP. So finding ways to engage the whole workforce — including your remote, office-based, and frontline employees — is crucial.

Who is actually responsible for employee engagement?

IIt’s clear that high levels of employee engagement are good for an organization. But who within your organization makes that happen? Who’s responsible for employee engagement?

The most successful employee engagement strategies involve everyone within an organization. It’s simply not possible for HR to improve employee engagement significantly without company-wide buy-in.

You need all of the following parties on board:

• Leadership. Leadership is responsible for championing employee engagement. Their attitudes and behaviors filter down through an organization. So without C-suite support, employee engagement initiatives are unlikely to be effective.
• Management. Managers also play a crucial role. Because they have direct contact with employees, they’re well-placed to develop and sustain employee engagement, implementing the agreed engagement strategies.
• Employees. Workers also play a role in the success of employee engagement. They can help by supporting their teammates and by taking part in two-way dialogue with managers and leaders, providing constructive feedback. 
• HR. None of the above would be possible without HR. The people team is responsible for empowering the rest of the organization. They put in place the strategies, processes, tools, and coaching needed to build a more engaging and engaged workplace.

The HR team is uniquely positioned to drive employee engagement. As the custodians of talent, it’s HR's responsibility to manage employee recruitment, onboarding, development, and retention. For each of these key points in the employee life cycle, they can devise and implement strategies that ensure employees feel valued and engaged.

They can also support the wider organization so they understand what good engagement looks like — and the best ways to achieve it.

In a nutshell: HR and employee engagement go hand-in-hand. But they need buy-in from leadership and management if they’re to improve employee engagement and reap the associated benefits. 

The role of HR in employee engagement: 6 key responsibilities

As well as coaching leaders, managers, and employees to adopt effective employee engagement behaviors, HR is responsible for engagement in all the following ways.

1. Recruitment and onboarding

HR can support employee engagement from the very first contact a potential employee has with your organization.

By developing your employer brand and by crafting job descriptions that showcase this brand, you showcase company culture and attract candidates to apply. 

Once a new hire starts work, you can continue to engage them with tailored onboarding experiences. Support workers to find resources and forge relationships from day one and they’ll feel part of company culture more quickly.

2. Communication

Internal communications are critical to employee engagement. Relevant, personalized, and timely communications keep employees informed and engaged.

HR teams can use communication tools to regularly remind employees of workplace benefits, perks, and development opportunities. They can also encourage leaders and managers to send their own engagement-boosting comms.

Regular, two-way communication is also key to maintaining a positive relationship with employees. HR should make an effort to communicate with employees often, whether it be through secure chat, 1-2-1 meetings, or the company news feed. This helps employees to feel valued and connected to the company, boosting overall performance.

3. Recognition

Employees feel more engaged when they feel valued by their employer. So praise from a manager or co-workers, bonuses, and rewards programs should be a regular feature of the employee experience.

While it’s up to team leaders to show their appreciation, HR plays an important role in making recognition an integral part of company culture.

Your HR team can establish recognition and reward systems. They can determine which rewards are most appealing to your workforce. They can also implement user-friendly employee recognition tools, which make it quick and easy for managers to recognize the hard work and milestones of their employees.

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4. Retention

Another key responsibility for HR teams is talent retention. With employee surveys and exit interviews, you keep a finger on the pulse of your organization. You learn how employees are feeling and what could be done to improve employee engagement.  

This data can then be used to make changes that will improve employee engagement levels and drive employee retention, minimizing staff turnover and its costly consequences.

Development and progression are also key to retention. HR teams can keep employees engaged by clarifying progression opportunities and career goals. 

They can also ensure easy, online access to training and development programs — so all employees, whether they work on the frontline or in the office, can make progress in their careers.

5. Wellbeing and safety

Employees are more likely to enjoy high levels of engagement when they feel physically and psychologically safe at work.  

HR can support this aspect of employee engagement by ensuring good communication around safety. It should be easy for employees to report safety concerns and hazards. Workers should have access to a content hub that stores essential company policies and safety procedures.

For psychological safety, HR can take the lead, promoting transparent communication and an inclusive company culture across all employee touchpoints.

6. Tools and tech

The right tools and tech make employee engagement much easier. So another responsibility for HR is the implementation of tools — like employee engagement apps — which have the power to engage the workforce and amplify company culture.  

Via an employee app, employees can access an engaging news feed, employee surveys, training and development, and a content hub — everything they need to feel connected to their roles, co-workers, and the wider organization.

It’s important that these tools are available to all employees to ensure engagement initiatives reach every sector of the workforce.

So look for tech tools that are accessible via a mobile device and that don’t require a company email address. That way, frontline employees enjoy the same access as their desk-based peers.

Searching for the ultimate employee engagement tool? Here’s a quick intro to the Blink employee app.

What can HR do to improve employee engagement?

HR teams play a critical role in employee engagement — and there’s lots that HR can do to improve employee engagement within their organization.

It starts with the right foundations - here are five employee best engagement practices.

Understand BAU engagement

HR can support managers in understanding the 'baseline' or BAU (business as usual) engagement levels within an organization.

This means assessing and tracking metrics like turnover, productivity, and performance over time, as well as identifying any trends or patterns that may be affecting overall engagement levels.

With this information, HR can work with managers to identify the most suitable employee engagement activities. These are interventions that will improve engagement levels in both the short and the long term.

Learn how to measure engagement

When you measure employee engagement, you can make data-backed decisions — and don’t have to rely on guesswork. So HR teams should establish and track employee engagement key performance indicators (KPIs).

Some useful metrics include retention rate, absenteeism rate, and employee net promoter score (eNPS). You can also use employee surveys, exit interviews, and your employee intranet analytics to assess engagement levels within your organization.

Here's how we measure engagement at Blink:

• Retention: Disengaged employees are more likely to quit their jobs so employee retention is a good indicator of engagement. You need to understand why and when employees choose to leave your organization.
• Manager performance: Strong managerial support is a key driver of employee engagement, so it's important to assess and improve the performance of your managers. We drill down into the data to identify low-engagement teams and then provide those managers with extra coaching.‍
• Intranet engagement: What do your intranet engagement metrics tell you? By tracking how employees interact with our employee app, our HR team can identify disengagement and dissatisfaction.

Know how to manage for engagement

Managers account for at least 70% of the variance in team engagement and have a huge influence on employee wellbeing.

Ideally, mid-level management supports engagement by providing constructive feedback, giving recognition and rewards, and acknowledging individual strengths and contributions.

HR can support employee engagement by supporting managers. With the right employee engagement tools and guidance, managers are empowered to build happy and engaged teams.

Employee engagement training can also help managers better understand the important role they play in engaging the workforce.

Look for early signs of disengagement

Employees who are becoming disengaged may start to pull back from their work. They might make fewer contributions to the team, their output may decrease, and they might be less likely to speak up in 1-2-1s and meetings.

This disengagement isn’t always obvious to busy managers, particularly when they’re responsible for a dispersed frontline team. So HR can support them by using employee intranet analytics to identify employees who aren’t engaging with the platform.

By looking out for early signs of disengagement, HR and managers can take action to re-engage employees before they impact team morale or decide to leave the organization.

Talk about more than tasks during 1-2-1s

HR should encourage managers to focus more on fostering strong relationships during 1-2-1s.

Of course, they need to discuss work-related tasks and employee performance. But this is also an opportunity to learn about employees’ personal interests, goals, and challenges.

By creating a supportive and open environment where employees feel comfortable sharing their thoughts and concerns, HR can build the trust and connection that is critical for strong employee engagement.

In summary

Improve employee engagement at your organization and you stand to improve productivity, profitability, and employee retention.

HR teams are responsible for employee engagement throughout the employee life cycle. They play a critical role in devising and implementing employee engagement strategies.

But they can’t go it alone.

For employee engagement initiatives to be a success, you need company-wide buy-in. Leaders, managers, and employees — guided by HR — need to see the value in engagement and demonstrate a commitment to creating an engaging workplace culture together.

In today’s modern workplace, you also need the right tech tools. These tools make it easy for everyone to incorporate engagement activities into their every day.

Blink’s employee app provides all the tools you need to improve engagement within your organization:

• A personalized news feed: A place where you can build a welcoming company culture, encourage everyone to take part in two-way communication, and prioritize the most relevant information for each employee. 
• Recognition tools: Our Kudos tool makes it easy for managers to recognize employee milestones and achievements. It allows co-workers to share in the celebration, too
• Employee surveys and analytics: Gather employee feedback and view app analytics to understand, track, and make data-based improvements to employee engagement
• An integrated content and resource hub: Employees can access all tech tools and resources via a single, user-friendly interface. Just one set of login details and no company email address necessary. 

Whether you're looking for a new way to measure employee satisfaction or simply want to provide a more engaging employee experience, Blink has the tools to support and facilitate your success.

Book a personalized demo today to find out how Blink can support employee engagement at your organization.

Take a wild guess. During a week-long hospital stay, how many different employees is a patient likely to interact with?

When you account for all the doctors, nurses, technicians, consultants, and other people involved, it’s certainly more than a dozen. And depending on the patient’s condition, he may also see more than one type of specialist such as an oncologist, haematologist, radiologist, and so on.

If these many people are responsible for a patient’s care, they better be on the same page regarding the patient’s condition, diagnosis, and treatment. After all, a small mistake can risk his well-being.

Despite that, internal communication is an area where the global healthcare industry hasn’t caught up with the latest tools and best practices available to them. In this post, we’ll walk you through the importance of internal communications in the healthcare industry, its challenges, and what you can do to address them.

Why is communication important in healthcare?

Caring for patients properly takes more than procedures and diagnoses. You also need an effective internal communication system. And not having one in place makes you vulnerable to gaps that can have dire consequences.

In the UK alone, the healthcare communication gap costs over £1 billion in wasted funds and resources per year. Not to mention the risk that it poses to patients’ health.

This shows better internal communication has the potential to benefit both patients and healthcare providers. It helps save costs, protect your patients, and enhance day-to-day efficiency.

Gaps & barriers in healthcare communication

The issues that widen the healthcare gap are multi-faceted. Miscommunication exists between healthcare workers and patients. And it also exists between healthcare workers, technological systems, and more. So let’s take a closer look at the main obstacles getting in the way of effective communication in healthcare.  

Outdated communication channels

The global healthcare industry boasts of some of the most advanced technology in the world. From AI to VR-assisted operations, and from 3D printing to robotic surgeries, healthcare has seen some incredible scientific breakthroughs.

Yet, it’s shocking that many medical organizations haven’t adopted the latest communication technologies. Not just that, the whole burden lies with the senior practitioners to plan and send communication materials to patients, mid-level employees, frontline workers, and other caregivers. There is no infrastructure to support streamlined multi-directional communication.

Lack of focus on internal communication 

Most organizations focus on improving communication between healthcare professionals and patients, but the gap among the healthcare professionals themselves is usually a blind spot.

Many doctors work alone. Specialist care is often fragmented. And healthcare professionals are not always in contact with each other. This leads to a lower quality of care. This is where a well-thought-out internal communications strategy is vital.

Apathy towards frontline staff

Katie Knight, a pediatric emergency medicine registrar in the NHS, recalls from a roundtable discussion among experienced NHS professionals:

“Those in senior management rarely ask for the opinions or ideas of those in junior positions.”

When decisions are being made that could drastically change the experience of those working on the frontline, it seems strange that those on the frontline are rarely consulted. The result is the formation of unrealistic rules and regulations that can’t be implemented in the real world. 

Limited technological aptitude

Gaps in technological ability affect both healthcare workers and patients. A report published by the Good Things Foundation in 2019 found that 55% of over 65s lack at least one essential digital skill.

In fact, over 50% don’t have the basic digital skills they need. This prevents organizations from truly adopting the tools that can streamline internal communication.

High-pressure environment

Healthcare workers tend to be pressed for time. These are professionals with limited resources tasked with an array of responsibilities such as meeting patients, diagnosing conditions, monitoring reports, supervising treatment, and much more. And the ongoing pandemic has added even more to their stress and work pressure.

So unless you make it really easy for them to adopt and use a new communication mechanism or policy, it’s not going to put a dent.

3 ways to improve healthcare communication

Good internal communication practices aren’t easy to adopt, even for experienced healthcare professionals. Here are the steps to foster better internal communication in your healthcare organization.

1. Assess your current situation

Before you zero in on where you need to go and how to get there, you should understand where you are right now. Conduct an internal audit or employee survey to get answers to questions such as:

• How do workers communicate most often?
• Are there any commonalities or trends in communication mishaps?
• How are company news and policies communicated?

This is also your opportunity to solicit feedback and suggestions to address communication problems and enhance internal communication.

Implementing new methods and patterns of communication will require time and effort, but it will pay off in the end.

2. Form an internal communication strategy

Good internal communication involves everyone in the organization, but it starts at the top. It needs support and active participation from senior leadership.

When administrators and managers clearly define and communicate goals, processes, and expectations, along with aligning their own behaviour accordingly, it’s easier for employees to adhere to the same standards.

Now to clearly shape and share guidelines for effective internal communication, you must have a concrete plan. A great internal communication strategy will answer questions such as:

For more information, check out our in-depth guide to building an iron-clad internal communication strategy.

• What do you need to communicate in the next 6-12 months?
• Which communication tasks are manual and which can be automated or streamlined with technology?
• What software/tools should you adopt for your healthcare facility?
• How will you distinguish between the handling of must-read and nice-to-know updates?
• How will you ensure and track whether important information is reaching the intended audience?
• How can you meet the communication needs of frontline workers, technologically challenged individuals, and other staff groups?
• How will you train and onboard staff members to align with new communication rules and technologies

3. Use technology to streamline communication

Using the right tools and technologies goes a long way in improving healthcare communication. A study found that 92% of healthcare workers think internal communication technology is “extremely important” or “very important” for the betterment of clinical results.

For example, managers can use employee communication software to:

• Set up reminders and schedule employee performance reviews and other team meetings.
• Share new procedures and policies with everyone in the organization (including frontline staff) with just a few clicks or taps.
• Make certain messages mandatory and monitor electronic signatures to check whether employees have read the information.
• Store and distribute training materials in multiple formats to make sure workers understand and can refer to the information again as needed.

Most of all, a great communication tool can empower everyone to access and share stories, updates, and suggestions across your organization. This change alone can lead to a significant boost in employee lifecycle and productivity.

Final thoughts

If you’ve ever looked for a job online, we bet you’ve come across the phrase —  “candidate must have excellent communication skills.”

Good communication with coworkers is a key ingredient everywhere, but it’s even more important for hospitals and other healthcare facilities.  Poor communication can put lives at risk, and cause many day-to-day issues in a hospital, regardless of your profession or department.

So use this guide to analyze the gaps hindering internal communication and start taking steps that take you close to build a company that does right by both its workers and patients.