8 ways to improve how you reach your transit & logistics employees

Movement is your bread and butter. The movement of goods. The movement of passengers. But when it comes to the movement of information, transit and logistics organizations have it tough.

Reaching employees who aren’t tethered to a desk isn’t always easy. These employees don’t tend to have a company email address. And they don’t have easy access to desk-based tech and tools. This means they can’t access the traditional intranets that many organizations still use.

If you’re anything like thousands of transit and logistics companies up and down the country, you may be experiencing an employee communication gap. And this causes no end of organizational headaches.

Frontline managers bear the brunt. They already juggle competing demands. But they also spend a big chunk of their workday relaying messages between the C-suite, HR, and frontline workers.

Remember, every minute a frontline manager spends sending out comms or fielding inquiries is another minute diverted from delivering speed and quality.

Frontline workers suffer, too. When internal communication is patchy, they feel less connected to their organization. And less satisfied with their jobs.

You can put an end to these headaches with effective workplace communication. It’s a bridge that connects HQ with your transit depot, warehouse floor, and drivers. A solution that eases a frontline manager’s workload and helps you better reach transit and logistics employees.

In this article, we explore all the ways you can develop effective workplace communication in your transit or logistics organization. So buckle up and let’s take a closer look.

Importance of reaching your transit & logistics employees

When the people within your organization struggle to communicate effectively, it isn’t simply an inconvenience. Poor employee communication can cause serious problems for your company. Problems like inefficiency, employee disengagement, and staff churn.

Luckily, the converse is also true. Prioritize communication and find ways to reach your transit and logistics employees and there are valuable business benefits to be gained.

You improve manager efficiency

Currently, managers spend a lot of time using ineffective methods to reach employees.

They stick paper memos on the depot noticeboard. They make phone calls. And they take on the role of messenger, carrying information between HR, leadership, and frontline employees.

When you make employee communication more effective, managers get valuable time back. They can get messages out quickly and effectively. So they have more time to focus on other tasks.

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You empower your frontline

Good employee communication empowers your frontline. You help them thrive in their roles and feel connected to the larger mission. You put the tools and resources they need at their fingertips.

For example, employees find it easy to get the latest company updates. They can also access information on their shift schedule and pay stubs. And get support from managers when they need it.

You boost staff happiness and retention

Focus on communication and you make your workplace friendlier and more connected. Managers and leadership can communicate with employees. But employees can also communicate with one another. And they have a direct line to decision-makers

This connection supports engagement, which supports employee loyalty. When an organization has good internal communication, staff are less likely to leave.

We know that it’s difficult to hire frontline staff right now, in both transit and logistics organizations.  Labor shortages are impacting a company’s ability to operate and turn a healthy profit.

Engaging your employees better — with the help of effective internal communication — makes it more likely that they’ll stay working for your organization.

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8 strategies to improve how you reach your transit & logistics employees

We know how important good employee communication is to a frontline organization. So let’s take a look at all the ways you can achieve it.

Use an employee app

Some of your transit and logistics employees sit at a desk. But many of them spend their days on the road or on the warehouse floor, away from the office.

These frontline team members don’t necessarily have an employee email address. And they very rarely have access to a work computer. This makes them hard to reach — particularly if you’re using traditional, desktop-based communication tech.

A mobile-first employee communication tool, like a frontline app, bridges the gap between head office and frontline workers.

A few standout features?

An employee app doesn’t require an employee email address or a desk-top device. Employees can access all company comms securely via their smartphones.

An employee app is easy to use. Its interface is like that of popular social media apps. So employees find it intuitive to use and adoption tends to be high.

An employee app is a one-stop-shop. Employees get everything from pay stubs to shift schedules, co-worker messages to mandatory updates. All in the palm of their hand.

An employee app is effective. Updates and tools are available for employees to access at a time and place that suits them. So fewer messages are missed.

Implement regular meetings

Whole-team meetings help you to create an open dialogue. Employees get up-to-speed on the latest company news. Managers can answer employee questions. Everyone feels more connected to co-workers and the wider organization.

You can also use meetings to find solutions to problems. When you have a full range of perspectives and priorities in a room, it’s easier to make decisions that work for everyone.

Regular meetings are an important tool in internal communications. But they’re not always easy to arrange for transit and logistics teams. When everyone is working different shift patterns – across many locations – implementing whole-team meetings is a challenge.

There are a couple of ways around this.

You can rotate the time and location of meetings so employees on a fixed shift pattern aren’t always missing out. You can also keep meetings short and sweet to maximize the number of people who can attend.

And don’t forget to harness the power of tech. Virtual meetings are just as valuable as in-person meetings. As long as everyone is able and encouraged to give real-time input.

Provide training opportunities

Continuous training gives employees the skills, knowledge, and confidence they need to excel. It helps employees to make better decisions and provide better service. It also helps your organization to comply with safety regulations.

But frontline employees often miss out on training opportunities.

According to McKinsey research, 20% of frontline employees says that their employer offers no resources to adequately prepare them for advancement opportunities. And 65% say they are unsure or unaware of how to achieve career advancement.

Employees feel more engaged — and therefore more receptive to company comms — when they feel valued, enabled, and supported.

As well as offering role-based training equitably to both frontline and desk-based teams, you can use training to support your comms goals in the following ways:

• Teach new hires about company culture and communication norms
• Offer training on the communication tools you use
• Incorporate training on company goals and how an employee’s role supports them

Training makes employees better at their jobs. But it can also help them to feel more connected to their work and the wider organization.

Establish feedback loops

A one-way conversation, where we can’t get a word in edgewise, is no fun. We’re happy to listen – but we want our voices to be heard, too.  

It’s no different for company communications. The most connected and engaged organizations welcome two-way conversations between employees and leadership.

Of course, top-down communication has its place. Leaders need to share company updates and essential information with employees. But ideas, queries, and opinions need to flow in the other direction too.

You can encourage more bottom-up communication from your transit or logistics employees by creating feedback channels. Try to run:

• Pulse surveys: to get a snapshot of how employees are feeling
• Annual surveys: to gain in-depth insight into the employee experience and benchmark your performance

If you don’t have survey tech that frontline employees can use, suggestion boxes are an alternative. You could also run a regular schedule of 1-2-1 meetings so employees can speak up about any issues they’re facing.

Just remember that facilitating regular, anonymous feedback is only the first step in the process. To ensure employees get involved with your feedback program, you need to establish a feedback loop.

This means telling employees what their feedback has revealed — and any changes you plan to make. You can then give them further updates on the actions you’re taking and the results they’re producing.

Promote transparency

Trust is the foundation of positive internal communication. Employees are more likely to engage with your comms when they trust in what you’re saying. And they’re more likely to be transparent in their own communication when they have your example to follow.

So how do you make your employees more trusting? It all starts with transparency in the way you share information.

Transparent communication helps employees to understand leadership logic. When they understand the reasoning behind decisions and changes, they’re more likely to get behind them. And when you’re honest about challenges and problems, they may also be able to offer helpful solutions.

Ultimately, when employees can count on open, valuable communication like this, they’re less likely to avoid noticeboard memos and the company emails that land in their inbox.

Transparent employee communication is easier when you have the right communication channels — like town hall meetings, a frontline app, and regular 1-2-1s. Training can also help managers and employees to embrace a company culture where sharing information is the norm.

Recognize your employees

Recognition is a form of employee communication that fosters connection between employee and employer. It helps to create a positive work environment with high morale and engagement.

If you feel you could do more to recognize employees, start by thinking about your company culture. What are the behaviors you want to see in your organization?

Then align recognition with these behaviors, celebrating and rewarding employees when they demonstrate them.

Here are a few ideas for ways you can weave recognition into your day-to-day:

• Celebrating work and personal milestones
• Peer-to-peer recognition (where co-workers get to highlight the successes of their peers)
• Employee of the Month awards
• Public recognition via employee communication channels

By offering regular, timely recognition you motivate employees to do a great job. And by recognizing employees publicly, you inspire their co-workers to follow suit.

But it’s not just about performance and productivity. Recognition feeds your internal communication efforts, too.

That’s because engaged employees are more likely to read and respond to company messages. And because recognition helps to strengthen workplace relationships. Show that you value one another and open, trusting, effective communication becomes a whole lot easier.

Support collaboration

Collaboration supports internal communication — and vice versa. That’s because collaboration translates into all the following:

• Effective knowledge sharing: when employees have the right communication channels, they can share insights and learning with other team members
  
  
• An aligned organization: when your teams work together, you align employees around company goals and objectives
  
  
• Improved problem-solving and decision-making: two heads are better than one, so when employees regularly share ideas and perspectives you end up with better solutions and decisions
  
  
• Strong relationships: employees who work together develop stronger relationships and find it even easier to communicate and collaborate in the future

You can encourage collaboration by celebrating collaboration when you see it. You also need easy-to-use communication channels that break down silos. This means frontline teams can work together, even when they’re physically apart.

Imagine a bus driver comes across a patch of black ice on their route. With a clearly defined, mobile-first communication channel, they can quickly and easily alert other drivers to the hazard.

With good collaboration, everyone’s work gets safer, easier, and more satisfying. And employees have the support they need to be better at their jobs.

Offer clear internal communication channels

Think about how your organization communicates with employees in the here and now. You and your teams might be using some (or all) of the following:

• An intranet
• Noticeboards
• Phone calls
• Emails
• Word of mouth
• A suggestion box
• Personal messaging apps
• Town hall meetings
• 1-2-1 meetings

These communication channels don’t meet the needs of every employee within a transport or logistics organization.

Drivers and warehouse workers don’t always have access to a company email address or the company intranet. It’s pretty much impossible to schedule a town hall meeting that everyone can attend.

Some of these methods of communication are also unreliable and inefficient. Memos on a noticeboard are quickly out-of-date. Individually calling employees about their shifts takes up a lot of manager time. And messaging via personal apps isn’t always secure.

A modern intranet or employee app is a more effective alternative. When you put a clear communication channel in place — and train employees in how to use it — you cut the noise.

You also reap the following benefits:

• You create one source of reliable information so employees learn to trust company comms
  
  
• Managers spend less time on comms because they can quickly and easily reach all employees on the same communication channel
  
  
• Frontline and office-based employees get equal access to internal communication – no one is left out of the loop
  
  
• Employees get targeted comms, relevant to their roles, so they’re much less likely to ignore the messages you send

Get more internal communication inspiration. Read: The top 5 internal communication trends you need to know in 2024

Blink for transit & logistics

Blink is an employee app built for frontline organizations. It helps transit and logistics companies to achieve better communication, connection, and efficiency. It also acts as the digital front door for your organization. 

Communication

With a built-in newsfeed, messaging function, and content hub, you can achieve effective company communication. You can share your mission and acknowledge top performers. Managers can post mandatory reads, conduct 1-2-1s, and direct communications to specific regions, sites, and departments. All while avoiding information overload.

Connection

You help to combat driver loneliness with employee chat, employee surveys, and an engaging, personalized news feed. You bring connection to solitary roles and help employees to feel seen, heard, and appreciated.

Efficiency

With Blink, you connect frontline staff to management and resolve issues faster. Staff are empowered to file accident reports and outage updates. Managers replace time-consuming paper-based processes with digital ones. Leaders also get valuable data and reporting features that allow them to visualize communication flow and further improve their comms strategy.

A digital front door

Via Blink’s user-friendly dashboard, employees can access all the apps and tools they use. Shipment details, shift schedules, digital order forms, health and safety notices, training materials, pay stubs. With the Blink frontline app, you put everything at the fingertips of every employee.  

Blink case study: Stagecoach bus company

UK bus company, Stagecoach, has already put Blink’s frontline app into action. They needed a way to connect their 21,000 bus drivers and improve staff engagement.

Thanks to Blink they have:

• Reduced staff turnover by 26%
• Increased employee satisfaction by 46%

And with 89% of drivers opening the employee app an average of six times per day, they’ve managed to reach the majority of their frontline workforce each and every day.

Read more about Stagecoach and Blink here. 

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