How Domino's transformed their internal comms strategy
Domino’s is a global leader in the pizza delivery industry, operating in 90+ countries with 20,000+ stores worldwide. Known for its innovation and commitment to quality, Domino’s has grown into one of the most recognized brands in the world.
How Domino's employee engagement increased with Blink
94%
adoption rate
81%
monthly active users
Meet Domino's
Their vision is simple: to be the number one pizza company in the world. But, their internal communications strategy was holding them back.
Domino’s needed an employee experience platform that could help them reach frontline and desk-based workers who are digitally and physically disconnected from the office-based parts of their organization.
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Before: A paper-based administrative headache
Domino’s has a large and distributed workforce operating out of various sites.
Processes were handled manually and on paper — meaning the leadership team had no practical way to ensure they were reaching everyone, at every site, with critical information.
As a result, Domino’s struggled to share key messages across the organization, using a combination of inconsistent and unreliable channels — such as breakroom posters, consumer channels like WhatsApp, and simple word-of-mouth conversations — to share important corporate news. This led to a high risk of critical updates getting lost in translation or completely missing large groups of employees across the business.
After: Direct-to-frontline communications
The situation demanded an immediate flow of two-way communication that ensured key messages would make it from the head office to the frontline with ease.
Blink’s News Feed and direct and group Chats enabled seamless communications between teams, divisions, and sites, all in one platform.
Through Integrations with benefits, payslips, and holiday bookings, Blink offered a one-stop shop for employees to quickly access the tools they need when and where they needed them.
Domino’s also began deploying digital forms that employees could use to swap shifts or request time off.
The result: An 85% adoption rate in less than a fortnight, which has grown into a strong, long-term communications strategy across the organization.
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