Build Your Employee Experience Strategy in 12 Steps
A practical 12-step framework for building an employee experience strategy that improves retention, engagement, and productivity across your workforce.
Jess DeVore
Published:
September 6, 2023
Last updated:
May 5, 2025
What we'll cover
Employee experience (EX) is still top of the agenda in 2025.
84% of businesses see EX as a competitive differentiator — a way to attract top talent and keep them working for your organization long into the future.
But that doesn’t mean all these organizations are getting it right. Crafting an employee experience that engages workers — and has them singing your company’s praises on workplace comparison sites — is no mean feat.
It requires a consistent approach that carries through all departments and across every employee touchpoint. And it requires a deep understanding of worker needs and expectations.
To achieve all this, a solid employee experience strategy is invaluable. This plan will guide your EX initiatives, the workplace tech you use, the company culture you strive to create, and the metrics you use to assess employee experience success.
Here, we take a look at all the ways an employee experience plan benefits your business and outline the steps you need to take to create one.
It encompasses every touchpoint and interaction throughout the employee lifecycle, including recruitment, onboarding, workplace relationships, development opportunities, and the technology you expect workers to use.
Employee experience managers are responsible for shaping EX, creating the kind of company culture and workplace environment that employees enjoy spending time in.
Why every org needs an employee experience strategy
Happy employees are good for business. High levels of employee satisfaction lead to improved talent acquisition, productivity, employee engagement, and staff retention.
The benefits of EX are clear. But many businesses are failing to deliver the kind of employee experience that inspires worker motivation and loyalty.
55% of all workers feel dissatisfied with their overall employee experience and this figure rises to 61% for Gen Z employees.
Why are these figures so high? You may have noticed that the modern workforce has pretty high expectations. Employees expect way more from their place of work than they did a few generations ago.
There are a couple of factors at play. First, we’re accustomed to personalized digital experiences at home — algorithms that know what we want before we do. And we expect the same quality and usability from the tech we use at work.
Second, the baseline for what makes a good workplace has risen. Mental health support, flexibility, and a sense of belonging aren’t perks anymore — they’re must-haves.
And finally, people are thinking bigger. A job isn’t just a paycheck. Employees are seeking growth, transparency, fairness, and purpose — and are willing to switch jobs to find a workplace that provides them.
Meeting these expectations is tough for any company. And — without a clear employee experience strategy — it gets even tougher.
With a solid employee experience strategy, however, you connect the dots between what your people need and what your business wants to achieve. You create the kind of workplace where people bring their A-game — where employees are engaged, productive, and with you for the long haul.
12 steps for building your employee experience strategy
Before jumping into tactics, pause and consider what you’re trying to achieve with your employee experience strategy. You need to understand the business case for improving EX. This will help guide your EX efforts — and get stakeholder buy-in.
Here are a couple of questions you can ask yourself to get the ball rolling:
What pain points do our employees currently experience?
How does this link to business outcomes, like retention, productivity, customer service, and engagement?
What kind of company culture do we want to build — and how does this align with our values?
2. Map the employee journey
From day one to exit, every touchpoint matters. Working out each point in the employee lifecycle can help you uncover areas for EX improvement.
You should look at:
Recruitment
Pre-boarding and onboarding
Career development and growth opportunities
Engagement
Retention
Offboarding
Then, across these employee journey stages, figure out what the employee experience looks like.
Consider employee priorities like recognition and feedback, work-life balance, and any bottlenecks in their daily workflows.
Examine the cultural environment. Things like leadership style, the quality of co-worker connections, and the effectiveness of your internal communication channels.
Also, audit the physical environment, assessing how safe and comfortable employees are when they’re at work. Ergonomic desks and chairs are a given for your office-based staff. But consider the needs of frontline employees and those who work at home, too.
With a clear understanding of the employee journey and the factors that impact EX, you can (at step 4) craft staff survey questions that cover all elements of the employee experience. But first, there’s another key area of EX to get a handle on.
3. Assess your tech-sperience
Tech tools are now a fundamental part of every work day. So the digital employee experience forms an increasingly integral part of EX.
Remember that employees get streamlined, personalized experiences on the software they use at home. So — whether you like it or not — your workplace tech is going to be compared to the very best consumer-grade tools.
Clunky or outdated tech tools create frustration. They harm productivity and employee motivation.
Even the most cutting-edge tools can cause problems if they aren’t implemented with the proper focus on EX. Use too many different tech tools and employees can easily feel overwhelmed. They constantly have to recall login details and toggle between tabs.
So when crafting your employee experience strategy, assess your tech stack — and its impact on employees. Find out where technology is supporting a positive employee experience and where it’s creating friction.
Also, consider tech needs on a team-by-team basis, paying special attention to frontline employees. Without easy access to a desktop computer or a company email address, frontline workers often find workplace tools difficult or impossible to use, which harms the frontline experience.
{{mobile-desktop-main="/image"}}
4. Ask employees what they want
Every workplace is different. And while you’ll find plenty of articles listing the workplace attributes that employees value most, these can only ever act as a rough guide.
To make a success of your employee experience strategy, you need to understand your workforce and what motivates them. Then, treat them as co-creators of your EX strategy.
That starts by gathering employee feedback. Send out surveys and polls. Launch a listening tour. Find out what employees think of EX at your organization and what would improve it. Work to discover pain points, needs, and expectations.
{{mobile-survey="/image"}}
This shouldn’t be a one-off event. You should aim to build employee listening and employee voice into company culture. Create two-way communication channels and foster open communication across all levels of your organization. Acknowledge feedback and tell employees what action you plan to take.
By doing so, you encourage engagement with the feedback process and prompt honest responses from employees. You also keep your finger on the pulse, which — faced with ever-evolving employee experience trends — helps you stay ahead of EX issues.
5. Dive into the data
You’ve got feedback. Now what? It’s time to analyze the data you’ve gathered from employees, looking for EX patterns, pain points, and opportunities.
Celebrate the areas where you’re doing a good job. And hone in on areas where EX could be improved.
Use the analytics tools you have access to and combine qualitative feedback with quantitative data on retention, absenteeism, and employee engagement to get a big picture perspective.
6. Get to know EX across the organization
Segment your data and you can also find out what employee experience looks like for different sectors of your workforce.
Perhaps your office-based team is satisfied with the quality of internal communications they receive. But your frontline team has to make do with a patchwork of paper memos and word-of-mouth messages.
It could be that Millennials are loving the option to work from their comfortable home offices. But Gen Z employees, still living in shared housing, are struggling to find a quiet and productive place to work.
Maybe one department experiences higher than average levels of turnover and lower than average instances of employee recognition.
Only by digging deep into the data can you understand how EX at your organization looks for every member of your workforce — and start to see the patterns that will inform your plan of action.
7. Set goals
You’re at the point where you’ve done all your EX research. Time to put down on paper what you hope to achieve with your employee experience strategy.
Create targets that are measurable, time-bound, and based on the EX issues you uncovered during the research phase.
Some examples include:
Increase career development opportunities for employees
Establish better two-way communication channels between employees and managers
Boost news feed comments and reactions by X%
Increase survey response rates
8. Build your plan
Keeping your goals in mind, lay out the actions that will help you achieve them.
For example, if you want to improve career development opportunities, you could launch a new mentoring program.
Or if you wanted to increase your survey response rate, you could look at ways to close the feedback loop, ensuring that employees feel their feedback is listened to and acted on.
You may like to overhaul employee pay and benefits, well-being support, or workplace recognition. You may want to focus on improving the frontline employee experience with better comms and flexible working opportunities.
9. Find the right EX tech
This is a great time to consider the employee experience tech tools that will support your employee experience strategy. The best employee experience platforms can improve EX with the help of:
Internal communication tools — channels that support top-down, bottom-up, and peer-to-peer conversations and an engaging company news feed
Integrated software — integrations with the other workplace software you use to create a streamlined digital experience
Automated employee journey tools — features that make it easy for you to deliver the right content to employees at exactly the right time in their employee journey
HR self-service tools — tools that allow employees to swap shifts, request leave, or view their pay stubs right from their user-friendly dashboard
Surveys and analytics — employee survey and analytics tools that help your team keep up-to-date with employee satisfaction and EX
Personalized employee experiences — tools that go beyond a one-size-fits-all approach to provide tailored comms, dashboards, and journeys relevant to each individual employee
10. Communicate and roll out
To make a success of your employee experience strategy, you need all hands on deck. Employees should get a consistent experience across the whole lifecycle and that relies on lots of different departments working together.
Get everyone on the same page — including employees — by communicating your EX vision clearly and transparently. Lay out your objectives and the positive outcome you expect. Tell them what will change and why.
If you’re rolling out new employee experience software, think carefully about how you’ll get your workforce to embrace it. Start by picking user-friendly, mobile-first tools that every employee can use. Then, use a marketing campaign, incentives, gamification, and platform ambassadors to encourage employees to log in.
11. Measure and evaluate
Is your employee experience strategy having the desired effect? As well as looking at the specific EX goals you set earlier in the process, measure your success in terms of overarching business goals too.
You can also look at KPIs relating to talent acquisition, customer satisfaction, and employee productivity.
Measure employee experience and you stay ahead of any EX problems that might arise. You see where your EX strategy is bearing fruit — and where you still need to make improvements.
12. Iterate and improve
Improving employee experience isn’t a one-and-done situation. Creating and honing the perfect employee experience strategy is an ongoing task.
Use insights gained from employee surveys and analytics to keep pace with evolving employee expectations. Review your goals. Find new ways to enhance employee experience and keep staff loyal to your organization.
By treating EX as a continuous process, you’re more likely to create a strong culture, happy employees, and the business results you’re looking for.
Using your employee experience strategy to build a better workplace
A strong employee experience strategy can transform your workplace. It impacts company culture and internal communications. It boosts productivity and staff loyalty. And it can put a spring in the step of employees as they turn up to work each day.
And with 52% of employees saying they’re watching for or actively seeking a new job, employee experience strategy isn’t something you can afford to neglect.
The occasional free lunch or mental health day won’t cut it at a time when employees demand more than ever from their places of work — and are prepared to vote with their feet if their expectations aren’t met.
To ensure EX success, you need to consider the experience of every employee. The priorities of your retail staff, for example, are probably very different from those of your office-based team. Then, you need to create personalized experiences that make employees feel seen and valued.
An employee experience platform like Blink can make a huge difference to your employee experience strategy and its success.
With tools that automate elements of the employee journey, improve communication, streamline workflows, and include every employee in the workplace community, it becomes much easier to deliver the kind of employee experience your workforce expects.
An employee experience platform is software that supports a positive employee experience at every stage of the employee lifecycle. It helps HR leaders turn their employee experience strategy into business results.
Using these platforms, employees can communicate with co-workers, managers, and the C-suite. They can access onboarding resources and HR self-serve tools. They can respond to surveys, receive recognition, and get to know company culture better.
The best employee experience software integrates with the other workplace tech you use. It creates a streamlined and user-friendly digital hub for your organization, which further improves the employee experience.
What are the three key factors of employee experience?
When analyzing the employee journey, there are three main factors to consider: company culture, technology, and the workplace environment.
How can HR teams utilize employee experience platforms?
Employee experience platforms give HR teams everything they need to understand EX and make a success of their employee experience strategy.
HR teams can use survey and analytics tools to track EX at their organization and make meaningful improvements to their employee experience strategy. They can access features that support internal communication, employee recognition, and an inclusive company culture.
Employee experience (EX) is still top of the agenda in 2025.
84% of businesses see EX as a competitive differentiator — a way to attract top talent and keep them working for your organization long into the future.
But that doesn’t mean all these organizations are getting it right. Crafting an employee experience that engages workers — and has them singing your company’s praises on workplace comparison sites — is no mean feat.
It requires a consistent approach that carries through all departments and across every employee touchpoint. And it requires a deep understanding of worker needs and expectations.
To achieve all this, a solid employee experience strategy is invaluable. This plan will guide your EX initiatives, the workplace tech you use, the company culture you strive to create, and the metrics you use to assess employee experience success.
Here, we take a look at all the ways an employee experience plan benefits your business and outline the steps you need to take to create one.
It encompasses every touchpoint and interaction throughout the employee lifecycle, including recruitment, onboarding, workplace relationships, development opportunities, and the technology you expect workers to use.
Employee experience managers are responsible for shaping EX, creating the kind of company culture and workplace environment that employees enjoy spending time in.
Why every org needs an employee experience strategy
Happy employees are good for business. High levels of employee satisfaction lead to improved talent acquisition, productivity, employee engagement, and staff retention.
The benefits of EX are clear. But many businesses are failing to deliver the kind of employee experience that inspires worker motivation and loyalty.
55% of all workers feel dissatisfied with their overall employee experience and this figure rises to 61% for Gen Z employees.
Why are these figures so high? You may have noticed that the modern workforce has pretty high expectations. Employees expect way more from their place of work than they did a few generations ago.
There are a couple of factors at play. First, we’re accustomed to personalized digital experiences at home — algorithms that know what we want before we do. And we expect the same quality and usability from the tech we use at work.
Second, the baseline for what makes a good workplace has risen. Mental health support, flexibility, and a sense of belonging aren’t perks anymore — they’re must-haves.
And finally, people are thinking bigger. A job isn’t just a paycheck. Employees are seeking growth, transparency, fairness, and purpose — and are willing to switch jobs to find a workplace that provides them.
Meeting these expectations is tough for any company. And — without a clear employee experience strategy — it gets even tougher.
With a solid employee experience strategy, however, you connect the dots between what your people need and what your business wants to achieve. You create the kind of workplace where people bring their A-game — where employees are engaged, productive, and with you for the long haul.
12 steps for building your employee experience strategy
Before jumping into tactics, pause and consider what you’re trying to achieve with your employee experience strategy. You need to understand the business case for improving EX. This will help guide your EX efforts — and get stakeholder buy-in.
Here are a couple of questions you can ask yourself to get the ball rolling:
What pain points do our employees currently experience?
How does this link to business outcomes, like retention, productivity, customer service, and engagement?
What kind of company culture do we want to build — and how does this align with our values?
2. Map the employee journey
From day one to exit, every touchpoint matters. Working out each point in the employee lifecycle can help you uncover areas for EX improvement.
You should look at:
Recruitment
Pre-boarding and onboarding
Career development and growth opportunities
Engagement
Retention
Offboarding
Then, across these employee journey stages, figure out what the employee experience looks like.
Consider employee priorities like recognition and feedback, work-life balance, and any bottlenecks in their daily workflows.
Examine the cultural environment. Things like leadership style, the quality of co-worker connections, and the effectiveness of your internal communication channels.
Also, audit the physical environment, assessing how safe and comfortable employees are when they’re at work. Ergonomic desks and chairs are a given for your office-based staff. But consider the needs of frontline employees and those who work at home, too.
With a clear understanding of the employee journey and the factors that impact EX, you can (at step 4) craft staff survey questions that cover all elements of the employee experience. But first, there’s another key area of EX to get a handle on.
3. Assess your tech-sperience
Tech tools are now a fundamental part of every work day. So the digital employee experience forms an increasingly integral part of EX.
Remember that employees get streamlined, personalized experiences on the software they use at home. So — whether you like it or not — your workplace tech is going to be compared to the very best consumer-grade tools.
Clunky or outdated tech tools create frustration. They harm productivity and employee motivation.
Even the most cutting-edge tools can cause problems if they aren’t implemented with the proper focus on EX. Use too many different tech tools and employees can easily feel overwhelmed. They constantly have to recall login details and toggle between tabs.
So when crafting your employee experience strategy, assess your tech stack — and its impact on employees. Find out where technology is supporting a positive employee experience and where it’s creating friction.
Also, consider tech needs on a team-by-team basis, paying special attention to frontline employees. Without easy access to a desktop computer or a company email address, frontline workers often find workplace tools difficult or impossible to use, which harms the frontline experience.
{{mobile-desktop-main="/image"}}
4. Ask employees what they want
Every workplace is different. And while you’ll find plenty of articles listing the workplace attributes that employees value most, these can only ever act as a rough guide.
To make a success of your employee experience strategy, you need to understand your workforce and what motivates them. Then, treat them as co-creators of your EX strategy.
That starts by gathering employee feedback. Send out surveys and polls. Launch a listening tour. Find out what employees think of EX at your organization and what would improve it. Work to discover pain points, needs, and expectations.
{{mobile-survey="/image"}}
This shouldn’t be a one-off event. You should aim to build employee listening and employee voice into company culture. Create two-way communication channels and foster open communication across all levels of your organization. Acknowledge feedback and tell employees what action you plan to take.
By doing so, you encourage engagement with the feedback process and prompt honest responses from employees. You also keep your finger on the pulse, which — faced with ever-evolving employee experience trends — helps you stay ahead of EX issues.
5. Dive into the data
You’ve got feedback. Now what? It’s time to analyze the data you’ve gathered from employees, looking for EX patterns, pain points, and opportunities.
Celebrate the areas where you’re doing a good job. And hone in on areas where EX could be improved.
Use the analytics tools you have access to and combine qualitative feedback with quantitative data on retention, absenteeism, and employee engagement to get a big picture perspective.
6. Get to know EX across the organization
Segment your data and you can also find out what employee experience looks like for different sectors of your workforce.
Perhaps your office-based team is satisfied with the quality of internal communications they receive. But your frontline team has to make do with a patchwork of paper memos and word-of-mouth messages.
It could be that Millennials are loving the option to work from their comfortable home offices. But Gen Z employees, still living in shared housing, are struggling to find a quiet and productive place to work.
Maybe one department experiences higher than average levels of turnover and lower than average instances of employee recognition.
Only by digging deep into the data can you understand how EX at your organization looks for every member of your workforce — and start to see the patterns that will inform your plan of action.
7. Set goals
You’re at the point where you’ve done all your EX research. Time to put down on paper what you hope to achieve with your employee experience strategy.
Create targets that are measurable, time-bound, and based on the EX issues you uncovered during the research phase.
Some examples include:
Increase career development opportunities for employees
Establish better two-way communication channels between employees and managers
Boost news feed comments and reactions by X%
Increase survey response rates
8. Build your plan
Keeping your goals in mind, lay out the actions that will help you achieve them.
For example, if you want to improve career development opportunities, you could launch a new mentoring program.
Or if you wanted to increase your survey response rate, you could look at ways to close the feedback loop, ensuring that employees feel their feedback is listened to and acted on.
You may like to overhaul employee pay and benefits, well-being support, or workplace recognition. You may want to focus on improving the frontline employee experience with better comms and flexible working opportunities.
9. Find the right EX tech
This is a great time to consider the employee experience tech tools that will support your employee experience strategy. The best employee experience platforms can improve EX with the help of:
Internal communication tools — channels that support top-down, bottom-up, and peer-to-peer conversations and an engaging company news feed
Integrated software — integrations with the other workplace software you use to create a streamlined digital experience
Automated employee journey tools — features that make it easy for you to deliver the right content to employees at exactly the right time in their employee journey
HR self-service tools — tools that allow employees to swap shifts, request leave, or view their pay stubs right from their user-friendly dashboard
Surveys and analytics — employee survey and analytics tools that help your team keep up-to-date with employee satisfaction and EX
Personalized employee experiences — tools that go beyond a one-size-fits-all approach to provide tailored comms, dashboards, and journeys relevant to each individual employee
10. Communicate and roll out
To make a success of your employee experience strategy, you need all hands on deck. Employees should get a consistent experience across the whole lifecycle and that relies on lots of different departments working together.
Get everyone on the same page — including employees — by communicating your EX vision clearly and transparently. Lay out your objectives and the positive outcome you expect. Tell them what will change and why.
If you’re rolling out new employee experience software, think carefully about how you’ll get your workforce to embrace it. Start by picking user-friendly, mobile-first tools that every employee can use. Then, use a marketing campaign, incentives, gamification, and platform ambassadors to encourage employees to log in.
11. Measure and evaluate
Is your employee experience strategy having the desired effect? As well as looking at the specific EX goals you set earlier in the process, measure your success in terms of overarching business goals too.
You can also look at KPIs relating to talent acquisition, customer satisfaction, and employee productivity.
Measure employee experience and you stay ahead of any EX problems that might arise. You see where your EX strategy is bearing fruit — and where you still need to make improvements.
12. Iterate and improve
Improving employee experience isn’t a one-and-done situation. Creating and honing the perfect employee experience strategy is an ongoing task.
Use insights gained from employee surveys and analytics to keep pace with evolving employee expectations. Review your goals. Find new ways to enhance employee experience and keep staff loyal to your organization.
By treating EX as a continuous process, you’re more likely to create a strong culture, happy employees, and the business results you’re looking for.
Using your employee experience strategy to build a better workplace
A strong employee experience strategy can transform your workplace. It impacts company culture and internal communications. It boosts productivity and staff loyalty. And it can put a spring in the step of employees as they turn up to work each day.
And with 52% of employees saying they’re watching for or actively seeking a new job, employee experience strategy isn’t something you can afford to neglect.
The occasional free lunch or mental health day won’t cut it at a time when employees demand more than ever from their places of work — and are prepared to vote with their feet if their expectations aren’t met.
To ensure EX success, you need to consider the experience of every employee. The priorities of your retail staff, for example, are probably very different from those of your office-based team. Then, you need to create personalized experiences that make employees feel seen and valued.
An employee experience platform like Blink can make a huge difference to your employee experience strategy and its success.
With tools that automate elements of the employee journey, improve communication, streamline workflows, and include every employee in the workplace community, it becomes much easier to deliver the kind of employee experience your workforce expects.
An employee experience platform is software that supports a positive employee experience at every stage of the employee lifecycle. It helps HR leaders turn their employee experience strategy into business results.
Using these platforms, employees can communicate with co-workers, managers, and the C-suite. They can access onboarding resources and HR self-serve tools. They can respond to surveys, receive recognition, and get to know company culture better.
The best employee experience software integrates with the other workplace tech you use. It creates a streamlined and user-friendly digital hub for your organization, which further improves the employee experience.
What are the three key factors of employee experience?
When analyzing the employee journey, there are three main factors to consider: company culture, technology, and the workplace environment.
How can HR teams utilize employee experience platforms?
Employee experience platforms give HR teams everything they need to understand EX and make a success of their employee experience strategy.
HR teams can use survey and analytics tools to track EX at their organization and make meaningful improvements to their employee experience strategy. They can access features that support internal communication, employee recognition, and an inclusive company culture.
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Looking for remote employee engagement strategies that take your company culture to the next level? Here are our best tips to engage virtual teams.
Consultants, freelancers, frontline workers, and full-time staff across time zones – they all have one thing in common. And that thing is – no points for guessing – remote work. They're 'WFH' or at a client site.
It’s no secret that remote work offers many benefits to both employees and employers. Employers get access to a global talent pool, and employees get the freedom to work from a convenient location.
No wonder remote employees are happier than office-based workers. A recent PwC study found that only 8% of remote workers want to work from their employer’s office. On top of that, 83% of employers and 71% of employees view the shift to remote work as a success.
But remote work isn’t all a bed of roses. It has its own challenges, one of which is to engage remote employees. You want to ensure that your employees are dedicated and emotionally invested in your company.
This is easier said than done, since remote teams are physically distant from the company’s main hub of activity. More often than not, they miss out on social events such as birthdays, small talks, and team lunches. Without these opportunities, remote employees can lose their sense of belonging and feel like something is amiss. The result?
Widespread disengagement.
Now as a senior leader in your organization, you can’t afford to let that happen, can you? So in this post, we’ll show you several effective strategies you can use to boost remote employee engagement.
Engaging remote employees 101
Employee engagement: remote working challenges
When looking to engage remote workers and combat this issue, senior leaders must turn to innovative strategies for boosting engagement in the virtual world such as creating meaningful connections through various channels and gathering feedback consistently - something not always possible using traditional methods such as notice boards, phone notifications, and emails due to low reach and effectiveness.
Common blockers to engagement in remote employees include:
Loss of information due to a mix of channels
Noticeboards, letters, and other tools are inefficient
Low reach and effectiveness
No clear way or consistent way to gather feedback.
Why engage remote employees?
While employee engagement may feel like something that doesn't need to be a business priority, it can actually help to improve both employee morale and productivity. And in today’s competitive landscape, these two things are key to success.
In fact, research shows that highly engaged organizations achieve a 23% improvement in profitability, 10% higher customer ratings and 18% higher sales.
In fact, there are a number of reasons why it’s important to engage remote employees:
Increased job satisfaction and employee retention
Improved collaboration between teams
Better productivity, thanks to improved communication and feedback loops
Boosted innovation as a result of cross-functional initiatives
Easier onboarding due to increased visibility into the culture and processes.
So, how can you keep remote employees engaged? Let’s take a look at some of the most effective employee engagement tactics for boosting engagement amongst your remote workers and direct reports.
12 practical tips to engage remote workers
Keeping remote workers engaged should be one of your top priorities. Communication gaps in remote teams lead to disengagement, damaging productivity and morale in the long run. Failure to get your remote employees to work inclusively can also hurt your business’s bottom line.
In contrast, employees who feel engaged are more loyal and motivated. Not to mention 87% less likely to leave their company than unengaged employees. Follow the below best practices to engage remote teams.
1. Keep remote meetings as short as possible.
Remote workers attend more meetings every week as compared to on-site employees. The 2019 State of Remote Work found that 14% of remote employees are giving time to over 10 meetings per week (vs. just 3% of those on-site).
While there’s no denying that team meetings are necessary and beneficial to keep employees aligned, too long and frequent meetings can be frustrating. So much so that this phenomenon has led to the coining of a new term - Zoom Fatigue.
Call a meeting only when it’s absolutely necessary, and try to keep it as short as possible. Consider that a best practice for employee engagement.
Have a clear agenda before every meeting and don’t let a team member prolong it with discussions outside of this agenda.
Another way to reduce the frequency of your Zoom meetings is to provide instant, accessible company updates directly to your workers’ phones. Short, important messages can be delivered via an employee app to minimize wasted time on pointless meetings, which can help both remote and deskless teams stay in-the-know without eating up too much of their valuable time.
2. Make ‘social’ events structured.
Since remote workers don’t have impromptu opportunities to connect with each other, providing those opportunities intentionally is crucial. And a great way to get started is hosting virtual social events that are not related to work.
The social event could be a cocktail-making class, a virtual concert, or a biweekly trivia game.
But here’s the biggest mistake with company-wide social activities — not structuring them. When you host a social event in a way that the talkers keep talking and the quieter ones stay quiet, it’s safe to say that the event has failed its objective.
So make sure to have rules that encourage everyone to participate. For example, a cocktail-making class with a kit will get more engagement from everyone than a simple virtual drinks session.
3. Host informal virtual all-hands.
A transparent culture fosters trust throughout an organization. And since remote teams are physically disconnected from the workplace, they need even more transparency.
Image via ekoapp.
To facilitate the same, you can conduct virtual all-hands from time to time. This event will encourage remote workers to showcase their projects across the company.
The project could be a product update, a new marketing campaign, or a transition to a new business partner. A different team will demonstrate what they are working on each week, ensuring that everyone’s in the loop. Plus, the workers can ask questions and share their thoughts with the presenting team, igniting a sense of inclusiveness.
We get it. Putting your work in front of the entire organization may not be easy. But this little discomfort is a small price to pay for virtual employee engagement, and a warm, better-connected workplace.
4. Say goodbye to email.
Email has its place for simple communication. But it’s not suitable for a lot of quick, back and forth conversations. Your organization should have a dedicated tool in place for real-time instant messaging (also known as live chat).
An employee chat app allows you to facilitate flexible, informal communication that helps remote workers build relationships and get the information they need to do their jobs, wherever they are based.
Communication is a key driver of employee engagement. So whether you have remote teams, frontline employees or in-office workers, you can keep your staff connected and engaged.
Blink, for example, offers a world-class chat feature to bring your company together with groups and one-to-one chats. And it lets your employees share not just text, but also photos, documents, videos, spreadsheets, PDFs, and more without the hassle of email.
5. Create a remote working resources library.
49% of US workers face difficulty in finding documents, as per a Nintex survey. If employees can’t access crucial information at the right time, you can’t blame them for getting disengaged. While this is a key problem for remote workers, this issue is currently plaguing the frontline workforce, too. With workers constantly on the move, they need intuitive, easy-to-access resources that can move with them.
The solution is easy. All of your company’s key information should be saved and accessible from a central hub. This information would include your policies, process manuals, onboarding checklists, and other materials.
The ability to publish content on this portal will not be limited to senior management or the IT department. Every department should be able to access, publish, and share knowledge through this hub.
Sharing their knowledge will help employees feel empowered and realize the value they are adding to the organization.
So by building such a knowledge base, you’ll be able to reduce silos between in-office, remote and deskless departments, improve information sharing, and improve collaboration.
For example, with Hub as a central feature of Blink, remote workers can instantly access policies, procedures, and guides in a single convenient location — leading to a more engaged remote workforce.
On top of that, our built-in text editor gives every employee an effortless way to create, edit, and distribute articles.
6. Make all org-wide updates digital.
Nearly 20% of remote workers feel disconnected from peers due to a lack of communication.
While communication is the key to better remote employee engagement, any type of communication will not solve the problem. It has to have the right channels and the right frequency.
You can’t constantly bombard remote employees with emails, notice board announcements, unnecessary meetings, and expect them to stay engaged.
The best way to conduct effective company-wide communication is to use a single, unobtrusive, digital communication tool. This will help establish expectations and norms without isolating or overwhelming remote workers.
Even if you’re worried about whether key information is reaching your workers, sharing the information repeatedly using multiple channels isn’t the solution. Using the right technology is.
For instance, you can use an employee app that allows you to ‘pin’ information to the top of people’s newsfeed, or has a ‘mandatory read’ option as Blink does.
7. Record all (important) meetings.
When you have multiple remote team members across different time zones, web conferencing can go a long way in reducing geographic limitations and engaging workers virtually.
But even a virtual meeting can’t solve all your problems. Employees can’t attend multiple meetings at the same time, for example. Getting the right folks together for a meeting can still prove to be a bottleneck for a project.
With an increasingly varied workforce seeing a mixture of remote, in-office and frontline workers, the battle to keep everybody on the same page is on.
So a better solution is to conduct a meeting with the people who can attend, and record it for those who couldn’t. Then keep all these recordings in one place for anyone interested in catching up.
Recording video of virtual meetings ensures that no one misses out on an important discussion, along with the visuals presented during the session.
8. Use polls and feed posts.
Most company-wide communication is static, which means that workers simply consume the content by reading, listening, or watching.
The opposite of that is interactive content. It’s a type of content that allows employees to engage and participate.
Using interactive communication from time to time is another step you can take towards remote employee engagement by helping reduce the sense of isolation.
The interactive content could be as simple as a quick poll, a short employee survey, or social media type posts that allow workers to like, comment, and tag their team members. Luckily, all these features are an integral part of Blink.
9. Celebrate employee accomplishments.
Employee Recognition can be implemented in many ways, but remote work makes it hard to carry them out. That’s why you need to put in the extra effort to celebrate contributions and achievements.
Here are some great ways to acknowledge and appreciate remote workers for their hard work:
Giving regular greetings and check-ins on shared communication channels
Conducting employee of the month programs
Thanking workers during a web conferencing session
Acknowledging personal events such as birthdays and anniversaries
Sending thoughtful notes or signed cards from managers and peers
All these activities help remote employee engagement by making workers feel valued. And contributing to everyone’s understanding of what’s happening in different teams and departments. This helps ensure the employee digital experience is a good one.
10. Understand feedback to make improvements.
Most remote employees are hesitant to share feedback, because they’re worried about how it might be perceived. That’s why you need to invest in technology that will make it easier for your workers to share their thoughts, feelings, and opinions in a safe environment.
Digital tools like Blink offer anonymous feedback surveys, which help employees share their thoughts and ideas without fear of judgment. You can use this feedback to modify processes and policies to ensure everyone is engaged and motivated. And this means productive employees.
By understanding the feedback, you’ll be able to make necessary improvements in areas like communication, collaboration, productivity, etc. By showing your virtual team that you value their input, you’ll be able to create a culture of engagement, trust and collaboration, fostering more engagement in future initiatives.
11. Make sure everyone is included in the conversation.
Ensuring that everyone is included in the conversation is an important part of remote employee engagement. Since your workers don’t have the option to physically join meetings and work on projects, they can easily feel left out or ignored.
To make sure no one is ever excluded from a discussion, use employee engagement tools like Blink which come with features like audio-video conferencing, screen sharing and file/group chats.
These features allow your workers to interact with one another in a more meaningful way, making them feel included even when they’re not physically present. Employers should also take part in the conversation regularly, so that employees can understand their objectives and goals better as a team.
12. Provide ample opportunities for team members to network and connect remotely.
When you’re working remotely or on the frontline, it’s easy to feel disconnected from your colleagues and the business in general. So it’s important that employers create the opportunity for employees to network with their peers - without the scrutiny of management’s presence.
Network building activities like virtual happy hours, ice breaker games and mini-conferences can help boost relationships between team members. Employee Resource Groups are also a great way to help the business towards ESG goals while fostering a safe place for under-represented employee groups.
These activities will help your workers build relationships, foster trust, and empower the team to work better together, even when they’re not in the same physical space.
A quick summary of best practices for remote employee engagement…
Keep remote meetings as short as possible.
Make ‘social’ events structured.
Host informal virtual all-hands.
Say goodbye to email.
Create a remote working resources library.
Make all org-wide updates digital.
Record all (important) meetings.
Use polls and feed posts.
Celebrate employee accomplishments.
Final thoughts
If you look at the above strategies carefully, you’ll realize that they all boil down to one simple thing — trying to give remote workers the same communication opportunities they would have had if they were working from an office.
Remote or office-based – the best way to engage remote employees is by giving them a voice. After all, 46% of remote workers believe the best managers are the ones who check in – really frequently.
Making time for employees’ thoughts and concerns, whether through informal small talk or structured feedback, is the golden thread that separates a good organization from a great one.
As long as you keep this basic principle in mind, you’ll not just find it easy to implement these remote employee engagement tactics, but also to generate your own ideas to engage remote workers.
So, give them the opportunity to voice their needs without the added concern of reaching out at an inopportune moment, and see your remote employee engagement levels rise at a steady rate.
And while you’re at it, remember that the right technology can make a world of difference. Blink is an internal communications tool that does everything your intranet does, but better.
Final thoughts: best practice for remote employee engagement
If you look at the above strategies carefully, you’ll realize that they all boil down to one simple thing — trying to give remote workers the same communication opportunities they would have had if they were working from an office.
Remote or office-based – the best way to engage remote employees is by giving them a voice. After all, 46% of remote workers believe the best managers are the ones who check in – really frequently.
Making time for employees’ thoughts and concerns, whether through informal small talk or structured feedback, is the golden thread that separates a good organization from a great one.
As long as you keep this basic principle in mind, you’ll not just find it easy to implement these remote employee engagement tactics, but also to generate your own ideas to engage remote workers.
So, give them the opportunity to voice their needs without the added concern of reaching out at an inopportune moment, and see your remote employee engagement levels rise at a steady rate.
And while you’re at it, remember that the right technology can make a world of difference. Blink is an internal communications tool that does everything your intranet does, but better. Request a free demo to get started.
Good internal communication is the glue that holds organizations together. It keeps everyone informed, aligned, and connected — helping employees understand company priorities and feel part of a shared purpose.
In 2026, internal communication involves more than noticeboards and scattered email threads. Organizations with hybrid or frontline teams need modern internal communication platforms like Blink to connect employees, simplify updates, and enable easy collaboration.
A successful internal communication strategy includes all communication types: top-down, bottom-up, and peer-to-peer. These channels work together to connect employees and ensure information flows throughout your organization.
For larger or dispersed teams, achieving this can feel like a tall order. But with the right internal communication software, even global workforces can stay connected and engaged.
Luckily, many new tools and platforms can help your company improve communication.
Types of internal communication tools and platforms
Before diving into specific providers, it helps to understand the main types of internal communication software shaping the modern workplace in 2026.
The most effective organizations use a combination of these tools — or a single employee experience platform like Blink, which combines many of these functions into a single mobile-first solution.
Instant messaging tools
Internal communication isn’t just top-down. Co-worker collaboration tools keep conversations flowing across teams and locations by enabling quick information sharing, file exchange, and informal social connections.
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Advantages:
A communication tool that allows employees to chat and share information (along with emojis and GIFs)
Most instant messaging tools are available on both desktop and mobile
Messaging tools can be used for communication between co-workers, but also for information-sharing between leadership and employees
Best tools: Blink, Slack, Jive, Workvivo
Emails and newsletters
Digital newsletters have always been great for sharing essential company updates. Modern tools enhance this channel with templates, analytics, and branded content delivery.
Best tools: ContactMonkey, Axero, Poppulo, Staffbase
Audio and video conferencing tools
Rewind a decade and video conferencing probably wouldn’t be one of the top staff communication tools on your list. Today, however, in a world of remote and hybrid teams, video conferencing tools are a workplace essential. They allow employees to talk face-to-face, even when they’re not based in the same office.Now a workplace essential, these tools make remote and hybrid meetings seamless — from one-to-one calls to company-wide events.
Best tools: Zoom, Google Meet, Microsoft Teams
Employee recognition center
Recognition platforms reward effort and build engagement by blending social recognition with tangible rewards to boost morale and employee retention.
Best tools: Blink, Bonusly, Unily
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Employee engagement and surveys
Engage your employees and you experience countless benefits, including improved productivity, customer loyalty, and profitability. But if you really want to improve employee engagement, you need to measure it.
Employee surveys and feedback forms are an essential part of any internal communication toolkit. They support bottom-up communication and give you valuable insight into how employees really feel about working for your firm.
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Best tools: Blink, SurveyMonkey, Bonusly, Qualtrics
Company news feed
A private, social-style feed alerts employees to company updates and important cultural moments.
Best tools: Blink, Workvivo, Staffbase, Happeo
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Project management
Project management platforms keep work visible, accountable, and collaborative.
Best tools: Asana, monday.com
Intranet
Evolving beyond traditional intranets, these tools now enable engagement, two-way communication, and document collaboration.
Mobile-first employee communication apps centralize updates, messaging, and engagement features — ideal for hybrid and frontline teams.
Best tools: Blink, Workvivo
Employee experience platform
These top-tier employee experience platforms offer a user-friendly way to access messaging, news, surveys, recognition programs, and HR functions.
These platforms go beyond communication — supporting onboarding, engagement, and culture-building.
Best tools: Blink, Workvivo, Staffbase
The takeaway:
Modern internal communication relies on an integrated ecosystem or a unified platform like Blink, which simplifies your tech stack and enhances workforce connection.
Blink serves as a mobile-first communication app, a modern intranet, a recognition tool, and a complete employee experience platform.That agility makes it ideal for companies looking to streamline their technology and boost employee engagement.
20 best internal communication tools
Ready to find the right comms solution for your organization? Take a look at our round-up of the best internal communication tools for 2025.
Blink is a modern internal communication tool and employee experience platform that brings together messaging, news, surveys, recognition, and analytics into a single mobile-first solution. It’s designed for organizations that want to improve communication, engagement, and access to information across both desk-based and frontline teams.
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As a mobile-first internal communication platform, Blink’s unified interface lets teams share updates, message peers, and access essential workplace applications in real time, without a corporate email address — no matter their location.
Unlike single-purpose messaging apps, Blink functions as an all-in-one internal communication software, combining collaboration and employee engagement tools in one place.
Features like pulse surveys, recognition, and content personalization enable two-way communication and make company-wide updates more meaningful.
Blink also includes social-style communication features — such as Stories, Communities, and a personalized news feed — that make information sharing intuitive and engaging. Built-in analytics help leaders understand message reach, engagement trends, and content effectiveness.
Pros
Unified internal communication toolset: Blink combines chat, news, surveys, recognition, and analytics.
Mobile-first accessibility: It works on smartphones and desktops, and doesn`t require a company email.
Seamless integrations: Connects with Microsoft 365, Google Workspace, HRIS, and scheduling tools.
Data-driven insights: The analytics dashboards measure communication performance and engagement.
Cons
The search functionality could benefit from more advanced filtering and refinement options.
Pricing
Pricing is available on request
Use Cases
Strengthening culture and alignment through data-informed communication strategies
Connecting hybrid and frontline teams with one internal communication platform
Centralizing all company messages, tools, and resources in a single hub
Improving engagement through interactive multimedia content
2. Asana
Asana is a well-known project management tool and, if you use it, you’re in good company. Around 85% of Fortune 100 companies say they use Asana.
With this workplace communication platform, you can create, prioritize, and allocate tasks. You can view tasks in timeline, board, and list formats — and track your progress toward milestones.
The visual format makes it easy to see which tasks your team needs to complete first. And the process of identifying and remedying project bottlenecks becomes much easier too.
Pros
A free version that supports 10 members and comes with unlimited storage, tasks, and messages
A clean, intuitive interface and a comprehensive selection of project and task management tools
Comes with a mobile app so employees can keep of track of projects on the go
Good integration with third-party tools
Cons
A high volume of email notifications can be frustrating for users
One of the more expensive project management solutions available
The mobile experience pales in comparison to the desktop experience
Collaboration tools aren’t as extensive and effective as those of other project management tools on the market
Pricing
Monthly pricing for Asana starts at a basic free plan. A business plan costs $24.99 per user per month when billed annually.
Use cases
Giving remote teams the tools they need to manage projects effectively
Cross-team collaboration
Status updates and reporting — leaders can view dashboards and reports to stay informed of project progress.
3. Jive
Jive is a community-building communication tool that you can use for top-down, bottom-up, and peer-to-peer connection. Team members can share photos, videos, documents, status updates, and blog posts. They can also decide whether their post gets seen by one team member, a specific group, or the whole organization.
Another great feature of Jive is its People Directory. Here, employees can search for co-workers they want to connect with, based on their skills, endorsements, and favorite activities.
Pros
Jive is an all-purpose business communication tool
Supports personalized news updates
Provides a single inbox so employees can manage all company communications and conversations in one place
Cons
Jive has a complicated interface and a cluttered layout that can be difficult for users to understand and navigate
Limited integrations with the other workplace tools you use
Some users say the Jive mobile app is slow and clunky with lackluster features
Pricing
Pricing is available on request.
Use cases
Creating a centralized hub for updates and document sharing
Personalizing company updates to make them more relevant and engaging
Giving employees the tools they need to interact with leadership, managers, and coworkers
4. Zoom
Zoom is often listed as one of the most reliable video conferencing platforms. It offers excellent audio and visual quality, even when internet connection is patchy, and it’s really easy to use.
You can record meetings, direct meeting participants to breakout rooms, and make use of a meeting annotation function. Zoom offers a range of other useful features too, including an online whiteboard and virtual working spaces (known as Zoom Huddles).
Pros
User-friendly interface
Can run small one-to-one meetings, large conferences, and anything in between
Advanced features include breakout rooms and webinar hosting
Cons
Zoom can be expensive for larger teams, with add-ons needed for meetings of more than 500 participants
Pricing
A Pro plan, for up to 99 users, costs $15.99 per user per month. A Business Plan, for up to 250 users and with a greater range of features, costs $21.99 per user per month.
Use cases
Running live meetings and webinars
Supporting video and audio communication for hybrid and remote teams
5. Bonusly
Bonusly gives you all the tools you need to run a successful recognition program. Via an intuitive platform, employees can tag peers and congratulate them on their accomplishments. Congratulated employees earn points, which they can then use to claim their preferred reward — a gift card, cash, or a charitable donation.
Reporting tools give leaders insight into team dynamics and patterns of recognition. It helps you to discover top performers and identify people who haven’t had any recognition in a while.
Pros
A user-friendly interface and next to no learning curve
The option to tailor recognition programs to fit your culture and values
Out-of-the-box integrations with other workplace tools including Workday, Asana, and Slack
Cons
Limited analytics — so it can be hard for companies to understand employee engagement and recognition patterns
Pricing
Monthly pricing options for Bonusly starts at $2 per user.
Use cases
Strengthening company culture and employee morale with regular recognition, even when employees are working remotely
Creating a culture of peer-to-peer recognition — employees can award points and praise to their co-workers
6. Axero
Axero is an internal comms platform designed to unify teams, increase productivity, and improve workplace culture. It features mass email tools, an activity stream, a blogging platform, and instant messaging.
Using Axero, you can create a central hub for files, communications, and company updates. Collaboration features also come in handy, with space for team discussions and the option to co-edit documents.
Pros
Axero’s customer service is responsive and helpful
Good customization and integration options
A comprehensive employee directory that makes it easy for staff to find and connect with co-workers
Cons
A steep learning curve — users say that Axero can be overwhelming for beginners
Some users say that Axero functionality lags behind that of other intranet competitors
Limited features on the mobile version
Pricing
Pricing is available on request.
Use cases
Creating a single hub for news, updates, and resources
Supporting collaboration across your company, with file sharing and team discussions
Building a personalized employee experience, with custom dashboards tailored to the roles and departments of employees
7. ContactMonkey
ContactMonkey is one of the best newsletter platforms available. Unlike some of its competitors, ContactMonkey integrates with both Outlook and Gmail so you can send emails from and receive replies to your usual inbox.
The platform provides an easy-to-use, drag-and-drop email builder. Multiple team members can collaborate on the same email. And analytics tools help you judge which newsletter content is best engaging your workforce, so you can create more of the same.
Pros
Employee survey tools so you can email your surveys to the workforce with ease
Integration with Outlook and Gmail
SMS integration that allows you to reach employees with urgent updates
Real-time tracking and analytics — so you get insight into email open rates and click-throughs
Cons
You can only use ContactMonkey for internal emails, not external marketing emails
Only supports communication over email, which may not be particularly engaging or appropriate for all organizations
Unlikely to fulfill all your internal communication needs
Pricing
Prices start from $600 per month for 500 employees. Prices for more extensive plans are available on request.
Use cases
Engaging email and newsletter communication for employees
Launching employee surveys to help you acquire useful feedback
8. Slack
Slack is an instant messaging tool that supports asynchronous communication. Slack works well for desk-based employees who have access to other platforms, like Google Drive. Slack doesn’t work as well for on-the-go, field-based employees, who don’t have such easy access to separate cloud storage.
People within your organization can launch chat threads, including as many or as few team members as they like. They can create threads for different projects, departments, and topics. Teams also get access to little extras, like file sharing, message search, and a task reminder function.
Pros
User-friendly interface
Integration with a wide range of other workplace software
Customizable notifications
Cons
Doesn’t work well for teams who are on the go — Slack is most suited to desk-based teams
Can be hard to find what you’re looking for across multiple chats and channels
Pricing
Slack offers a limited free plan. Paid plans start from $8.75 per user per month.
Use cases
Ensuring real-time communication between dispersed team members
Providing a variety of internal communication channels — including direct messages, group chats, and channels
SurveyMonkey has made it to our employee survey top spot for its ease of use. This employee communications platform has lots of survey templates to choose from and, if speed is your priority, lots of features that help you get employee feedback fast.
You can choose from hundreds of expert-written questions or write your own. And with the help of custom templates, you can find or create surveys for any situation, whether you want to conduct 360 reviews, find out your Net Promoter score, or seek feedback on your employee engagement efforts.
Pros
Ease of use — SurveyMonkey has a clean, uncluttered interface that employees will enjoy using
Using the Genius Assistant and the “build it for me” feature, you can create surveys quickly
Excellent analytics that help you make sense of employee responses
Cons
Limited free features
Limited customization options, so you may struggle to create complex or specialized surveys
Pricing
Prices start from $30 per user per month.
Use cases
Boosting employee satisfaction and engagement with the help of employee feedback
Making it easy for your teams to launch and respond to employee surveys
10. Microsoft SharePoint
Microsoft SharePoint is a file-sharing software that integrates seamlessly with the other Microsoft tools you may already use. You can create branded document libraries called sites, customizing them for document collaboration or top-down comms.
Teams get to share news, documents, and data. They can also edit documents collaboratively — setting notifications so they know when a co-worker makes changes.
Pros
Easy integration with other Microsoft products
Allows you to segment employees by division, giving each division its own calendar and visual timeline
Customization options so you can build forms, workflows, and custom applications for your teams
Cons
Not particularly user-friendly, especially on mobile
Cost of implementation is high and adoption rates tend to be low
Pricing
A basic SharePoint plan costs $5 per user per month.
Use cases
Project collaboration — teams can co-edit documents and manage workflows
An easy way for desk-based teams to access company documents and resources
Using internal announcements and newsletters to communicate with all employees
11. Monday.com
Monday.com is a project management tool that supports comms and employee engagement. You can use this internal communications software to create and assign tasks, track project progress, and create performance-tracking templates for employees.
Team members receive notifications when action is required. And an easy-to-use visual interface makes it easy to see where each project is up to at a glance.
Pros
A comprehensive set of project management tools
Customizable project templates to get you started
A weekly overview so you can see tasks and project milestones you need to tackle over the next few days
Cons
The backend of this business communication software is complicated and involves a steep learning curve
Limited comms tools so Monday.com isn’t useful as a standalone business communication platform
Pricing
Prices start from $8 per user per month.
Use cases
Improving project management and work collaboration
Task and workflow automation to streamline repetitive processes
12. Workvivo
Workvivo is an intranet software company owned by Zoom. You can use this internal communication tool to improve comms, employee engagement, and recognition, too. You can also make use of multiple communication channels and employee feedback tools.
Standout features include live broadcasting tools, so you can launch live streams and podcasts. You can also create microsites, where teams and special interest groups can create their own, tailored communities.
Pros
Strong translation abilities for multilingual organizations
An engaging, social-media-style interface that will feel familiar to employees
Rich communication tools including a news feed and instant messaging (available through integrations with tools like Slack, MS Teams, and Zoom meetings)
Cons
Chat functionality on the mobile app falls behind the desktop experience
Advanced features — including chat, Workvivo TV, and advanced analytics — are add-ons that come at an additional cost
Admins say they want better customization options and improved third-party integrations
Staffbase is an internal communication platform designed to connect and engage employees. It brings company news, messaging, and resources into one place, making it easier for you to reach your workforce — whether they’re remote, hybrid, deskless, or office-based.
With Staffbase, you can communicate over the company intranet and send emails and SMS, all from one centralized dashboard. You can also create tailored content paths so employees receive the right information at the right time.
Pros
A great user experience across desktop and mobile versions
Brings a range of communication and workplace functions into one location, supporting top-down, bottom-up, and peer-to-peer conversations
Built-in reporting so you can see how employees are using the platform and interacting with your content
You can customize the platform so it matches the look and feel of your branding
Cons
Some add-ons and integrations come at an additional cost
There are few out-of-the-box features on the employee app
Search functionality and integrations aren’t as good as they could be
Pricing
Pricing is available on request.
Use cases
Launching employee surveys with in-built tools
Creating a single source of truth within your organization thanks to communication channels that all workers can access
Making comms more personal, with the option to segment your audience and deliver relevant content to different employee groups
14. Poppulo
Poppulo is an email and mobile communications software. It also provides digital signage functionality and digital tools for desk and meeting room management.
You can target messages based on location, role, or interests to cut through the noise. You can also access tools for planning and promoting internal events, like town halls and team meetings.
Pros
Omni-channel communications, across email, SMS, intranet, and digital signage
Drag and drop email design tools plus advanced personalization
Strong analytics — Poppulo gives comms teams clear visibility into message performance
Cons
Poppulo is more complex than some of the other tools on this list, so there can be quite a learning curve
While it brings multiple communication channels together, Poppulo isn’t comprehensive enough to work as a standalone company communication system
Pricing
Pricing is available on request.
Use cases
Enterprise email communication and analytics
Improving the quality of email messaging with employee segmentation tools
Managing office workspace among hybrid teams
15. Qualtrics
Qualtrics is an employee survey and feedback tool. You can use it to capture employee data via surveys and passive listening — and discover how your business is doing across metrics like intent to stay, engagement, inclusion, and wellbeing.
Surveys are easy to customize, with advanced question types and logic, while analytics and reporting tools help you turn insights into actionable strategies.
Pros
Flexible survey design options
Powerful analytics and reporting capabilities
AI tools that guide you to take action based on your employee feedback findings
Cons
Using advanced features effectively may require training
Qualtrics can be overly expensive for smaller businesses
Pricing
Pricing is available on request.
Use cases
Improving employee satisfaction and engagement with the help of regular surveys
Creating a culture of 360 feedback to improve the effectiveness of management and leadership
16. Happeo
Happeo is a Google-based intranet that provides a centralized location for all internal communications. It provides a hub for company news, documents, and collaboration tools.
Key features include a social intranet, an employee directory, and an intuitive search function. You can also use AI tools to find and fix gaps in your knowledge base.
Pros
Easy integration with Google Workspace tools
Excellent search functions so it’s easy to find the people, posts, and integrated third-party apps you’re looking for
The option to create hubs and communities based on departments, roles, and shared interests
Cons
Limited integrations beyond the Google suite
A web-first platform, best suited to desk-based teams
Pricing
Pricing is available on request.
Use cases
Creating a centralized hub for updates and document sharing
Unily is an employee experience and internal communications tool. It provides features that support its “four cornerstones” of digital employee experience: Alignment, Engagement, Enablement, and Simplicity.
Key features include email, employee feedback, and recognition tools. You can design, sequence, and automate employee journeys so staff receive relevant information at the right time. You can also use gamification features to improve intranet engagement.
Pros
An excellent desktop version, with an engaging and intuitive user experience
Fine-grained controls for admins
A good range of notifications
Cons
Mixed opinions on Unily’s customer service and ability to support its partners
Translating Unily’s comprehensive desktop features to mobile is a challenge for admins
Pricing
Pricing is available on request.
Use cases
Creating channels for company-wide communications
Boosting employee engagement with dynamic content and gamification
A comprehensive intranet platform, Simpplr supports internal communication and employee engagement. It provides a user-friendly, social-media-style interface and provides AI-driven content recommendations.
Standout features include employee listening tools, surveys, and a recognition program. There are also lots of communication channels you can use across email, SMS, a mobile app, and desktop software.
Pros
An intuitive, uncluttered interface
Strong analytics that make it easy to track engagement metrics and content performance
Great search functions
Cons
Difficult login process, with multiple links provided
Some users say the struggle to integrate Simpplr with their preferred third-party apps
Advanced features can be expensive
Pricing
Pricing is available on request.
Use cases
Making employee feedback and listening a key part of company culture
Creating a centralized hub for communications, resources, and community
Bringing large organizations and distributed teams together
Google Meet is a video conferencing and virtual meeting tool. It’s integrated into Google Workspace, so it connects easily to Gmail, Calendar, and any other Google tools your team happens to use.
It’s incredibly easy to use via an internet browser so users don’t even have to download the software. This makes it one of the most accessible virtual meeting tools currently available.
Pros
Easy to set up and use
The ability to hold meetings with up to 1,000 participants
Chat, emoji, and screen share functions available during meetings
Cons
You need additional tools to fulfil all internal communication needs
Fewer advanced features compared to Zoom and Microsoft Teams
Pricing
Prices start from $6 per user per month.
Use cases
Virtual team meetings, webinars, and company-wide announcements
One-on-one video meetings
Virtual training and employee onboarding
20. Microsoft Teams
Microsoft Teams combines instant messaging, video conferencing, and file-sharing tools. As you’d expect, it offers the best possible integration with other Microsoft Office tech. You can use a selection of tools to create an all-round internal communication solution.
You can use Teams to run video meetings and team chats when your employees are working remotely or across different locations.
Pros
Strong integration with other Microsoft products
Secure communication and file sharing
Cons
Interface isn’t particularly engaging and there are few social-media-style features
Teams is designed for desktop use so mobile users don’t get the same user experience
Pricing
Prices start from $4 per user per month.
Use cases
Creating digital channels for internal communication and project management
Launching video and audio calls and sharing company-wide updates
Bringing remote and hybrid teams together, even when they’re working in different locations
Choosing an internal communication tool for your frontline organization (2026)
The right choice depends on your organization’s structure, workforce, and goals — particularly if you operate with hybrid or frontline teams.
For frontline organizations, the most significant communication challenge is dispersion. To resolve this, every employee should receive critical updates and feel part of the same company culture, even if they rarely visit headquarters.
To build a sense of belonging, choose a mobile-first internal communication platform that’s user-friendly and equally accessible for all.
To identify the best fit, ask yourself these four questions when evaluating internal communication software:
#1. Is your organization office-based, or do you have deskless workers to consider?
Some internal communication tools suit desk-based teams, such as intranets designed for desktop access. However, these are often unsuitable for reaching frontline workers who rely on smartphones.
To prevent information gaps, look for mobile-first internal communication solutions that offer the same functionality across devices. A dedicated mobile app ensures equal access and engagement across every team member — no matter where they work.
#2. Do your employees have regular opportunities to connect during the workday?
Connection drives performance, and employees who feel they belong are much more engaged and productive.
The problem for frontline teams is that they often lack organic “water cooler” moments. Using internal communication tools that enable social-style interaction — such as chat, feeds, and communities — fosters real-time collaboration between field and office teams.
#3. How much time can your employees spend on internal comms each day?
As frontline employees are busy serving customers, maintaining operations, or working off-site, they need a simple and reliable communication platform.
When evaluating tools, prioritize their ease of use, onboarding speeds, and precise message delivery.
Also check adoption rates and engagement levels as they’re powerful indicators of how smoothly a tool integrates into your daily workflow.
#4. How many internal communication goals do you want to cover?
Some platforms specialize in single functions, such as surveys, document sharing, or project management. Others, like all-in-one employee communication platforms, combine these capabilities.
To streamline your tech stack while enhancing connection and engagement, choose an internal communication tool that supports multiple channels — chat, news, surveys, recognition, and analytics — within one system.
The importance of internal communications in an organization
Every organization — frontline or otherwise — needs an effective internal communication strategy thatunites employees behind the company culture and values, improves collaboration, and enhances retention.
Strong internal communication also supports:
Company connection: When employees feel aligned with organizational goals, engagement and satisfaction rise
Change management: Transparent communication ensures buy-in during transitions
Problem-solving: Clear, direct messaging limits misinformation and strengthens trust
Productivity: Employees perform best when information is easy to find and act upon
Many internal communication tools support these goals — from instant messaging and surveys to intranets and recognition platforms. For frontline teams, the right solution must be mobile-first and easy to access on the go.
The right internal communication software can transform a disconnected team into a cohesive, informed community.
Blink shows how this works by helping companies like Go North West connect all their employees through a single digital hub.
Blink. And transform company communication with an all-in-one internal communication platform built for every worker.
Union conversations have a habit of making people nervous. Leaders worry about saying the wrong thing. Employees worry about being monitored. Union reps worry about losing influence or control.
And technology? It often gets blamed for all of the above.
But here’s the reality we see time and time again: unionization itself isn’t the problem. Poor communication is. And when communication breaks down, mistrust fills the gap.
This is where a modern, frontline‑first employee experience platform can either inflame tensions — or quietly make everything work better.
Let’s talk about how.
Why union engagement makes or breaks change
Rolling out any new workplace technology without union engagement is risky. Rolling it out to a unionized workforce without involving union reps early? That’s how good initiatives get derailed.
Union concerns are rarely about the tool itself. They’re usually about how the tool shows up:
Is it being forced on people?
Will it blur the line between work and personal time?
Can data be used against members?
Is this really about safety and communication — or “efficiencies” and headcount reduction?
If these questions go unanswered, assumptions fill the gap — and those stories spread fast.
The fix isn’t better messaging at the end. It’s earlier, more transparent engagement from day one.
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The most common union concerns — and what’s actually behind them
Union concerns tend to cluster around a few themes. None of them are unreasonable.
1. Personal devices and work creep
No one wants a workplace app that turns evenings, weekends, and lunch breaks into unpaid work time.
The fear isn’t the app — it’s the expectation that comes with it.
2. Surveillance and disciplinary misuse
“Are managers reading chats?”
“Is location tracking involved?”
“Can this data be used against members?”
If workers feel monitored, trust evaporates.
3. Data security and privacy
Unions are rightly skeptical of where employee data lives, who owns it, and whether it’s being shared or sold.
4. Digital exclusion
Not everyone is equally comfortable with technology. Digitizing forms and processes can unintentionally disadvantage certain groups if it’s done carelessly.
5. Loss of union voice
In some organizations, unions have historically been the primary communication channel. New platforms can feel like a threat to that role — unless they’re positioned differently.
None of these concerns disappear if you ignore them. They just get louder.
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Reframing technology as a worker benefit — not a management tool
When unions are brought into the conversation early, something interesting happens: the narrative shifts.
Instead of “this is being done to us,” the conversation becomes “how can this work for our members?”
When critical information reaches everyone instantly — not just the people with email access — it reduces risk for the entire workforce.
Clearer boundaries between work and personal life
Replacing informal tools like WhatsApp with a dedicated work app actually protects personal time.
Features like Do Not Disturb and notification controls make expectations explicit instead of implied.
A stronger union communication channel
A modern employee app doesn’t replace union communication. It strengthens it.
Union reps can:
Share updates directly with members
Run group chats and discussions
Post sign‑up forms and resources
Communicate clearly during industrial action or negotiations
Instead of losing visibility, unions often gain it.
Less friction, fewer workarounds
Paper forms, scattered systems, and shared logins aren’t just inefficient — they’re inequitable.
Centralizing access to tools and information creates a more level playing field between desk‑based and frontline workers.
A more equitable employee experience
When everyone gets the same access to updates, policies, and conversations — regardless of role or location — trust grows.
That sense of fairness matters more than most organizations realize.
[Product image - Reporting / digital forms (if we have it?)]
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What successful union engagement actually looks like
The organizations that navigate union alignment well don’t rely on clever slogans or last‑minute reassurance. They follow a few consistent principles.
Engage early (earlier than you think)
Unions should hear about new platforms before launch plans are finalized — not after.
Early conversations surface concerns while there’s still time to address them.
Make participation voluntary — and mean it
Choice matters. When people feel coerced, adoption drops and resistance hardens.
Ironically, voluntary rollouts often see higher uptake because the value is clear.
Involve union reps as champions
Union reps shouldn’t be observers. They should be part of the champion group helping shape how the platform is used.
Ownership beats endorsement every time.
Explain the “why,” not just the “what”
Link the rollout back to real issues unions already care about — safety, inclusion, access, and communication gaps raised by members.
When the problem is familiar, the solution makes more sense.
Keep the dialogue going after launch
Union engagement doesn’t end on go‑live day.
Post‑launch check‑ins, feedback sessions, and open forums build credibility — especially when concerns are acknowledged and acted on.
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What we see in the real world
Across transport, logistics, healthcare, and other unionized environments, the pattern is consistent:
Unions that are resistant at first often become the strongest advocates once they’re genuinely involved
Union‑led communication through the platform increases trust and reach
During negotiations or industrial action, having a clear, controlled communication channel reduces confusion and misinformation
The common thread isn’t the industry. It’s respect.
Technology doesn’t replace relationships — it exposes them
No platform can fix a broken relationship between leadership and unions. But the right technology does amplify intent.
If the intent is control, workers will feel it. If the intent is safety, clarity, and fairness, that shows up too.
Unionized workforces don’t need fewer tools. They need better ones — introduced with transparency, choice, and trust. Blink was built for environments exactly like this — complex, frontline‑heavy, and relationship‑driven.
Because when communication works, everything else gets easier.
It's time for your annual internal communications check-up.
You’ve invested in an internal communications platform, so you’re good to go — right?
Not so fast.
The technology landscape has evolved rapidly, and so have employee expectations. In fact, research shows that companies with outdated communication tools experience 23% higher employee turnover and 40% lower engagement compared to those with modern, mobile-friendly employee communication platforms.
Modern internal communication solutions are no longer just message boards or email replacements. They’ve become go-to hubs for connection, collaboration, and engagement. The best ones don’t just help your internal communication strategy survive — they help it thrive by providing features that enhance everything from onboarding to day-to-day tasks.
If your employee communication software hasn’t kept up with the times, it could be holding your business back. How can you tell? Here are five key signs that your internal comms platform might be letting you — and your employees — down.
#1. Your mobile experience is MIA
If your platform is a desktop-only by design, it’s time for a reality check. For deskless and frontline employees, mobile access isn’t just nice to have — it’s a necessity.
Think about it: Frontline workers like delivery drivers, retail associates, and healthcare staff are rarely in front of a computer. If your employee communication software platform doesn’t offer full functionality on mobile devices, you’re potentially excluding a significant part of your workforce from critical updates and engagement opportunities.
A truly effective platform ensures that all employees can easily navigate communication channels, tackle daily operations like shift scheduling, access real-time collaboration tools, and get important resources directly from their smartphones.
The gap between desktop and mobile functionality creates unnecessary barriers. Your remote employees or mobile workforce might feel undervalued or left out, leading to disengagement.
To create equity, your platform must deliver the same robust experience on every device, ensuring that everyone stays in the loop — no matter where or how they work.
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#2. The 1990s called — they want their static platform back
Does your employee communication tool feel like an old-school bulletin board?
Today’s employees are growing increasingly familiar with dynamic and engaging platforms like Instagram and Facebook. If your platform isn’t offering key features like short-form videos, interactive news feeds, or user-generated content, don’t be surprised if your updates aren’t getting the traction you want.
The modern workforce expects more than a repository for company updates. They want to feel connected, heard, and inspired. Platforms that incorporate a wide range of features inspired by social media — such as stories, polls, and real-time messaging — foster two-way communication and increase employee satisfaction. Consider short-form videos that replace long email threads, or how you can enable user-generated content to allow employees to showcase achievements or share ideas.
An outdated, static system doesn’t just fail to engage — it can actively alienate employees. By mirroring the tools they already use in their personal lives and providing a user-friendly interface, a modern internal communications platform helps bridge the gap between work and life, fostering a sense of familiarity and connection.
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#3. You’re stuck in a click-a-thon
Ever feel like you need a GPS to navigate between business applications?
If your team has to jump between multiple tools to take employee surveys, respond to polls, fill out forms, or reach the company intranet, you’re wasting time and energy — and so are your employees.
Employees shouldn’t have to open a new app or browser tab every time they need to complete a task. An effective internal communication tool centralizes these capabilities in a single platform, letting users seamlessly deploy and respond to surveys, forms, and polls within the same digital workplace through single sign-on and powerful integrations. Not only does this save time, but it also reduces cognitive load and frustration.
Simply put: The easier it is for employees to engage with company content, the more likely they are to participate. A unified platform creates a frictionless employee experience by streamlining workflows, keeping communications clear, and ensuring that no task gets lost in the shuffle.
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#4. Your platform looks like it belongs to someone else
Your internal communication platform should feel like an extension of your brand. If it’s generic and non-customizable, it’s missing a major opportunity to reinforce your company culture.
From colors and logos to tone and messaging, your platform should reflect your organization’s unique identity. A white-labeled solution ensures that employees see your brand — not someone else’s — every time they log in, reinforcing brand familiarity and loyalty over time.
And customization shouldn’t stop at aesthetics. The functionality and usage of your platform should align with your company’s values and communication goals.
When your platform mirrors your brand identity, it fosters a stronger connection and a sense of community between employees and the entire organization. It shows that you care about creating a cohesive, immersive experience that resonates with your workforce.
After all, branding isn’t just for customers — it’s for your employees, too.
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#5. Insights get lost in a black hole
Do you have any idea what’s actually working? If your platform isn’t giving you analytics on employee engagement, sentiment, and reach, you may be winging it with your strategy.
Internal communication software isn’t a one-size-fits-all endeavor. To truly understand your workforce, you need data-driven insights. Advanced analytics can reveal which messages resonate most, which channels drive engagement, and where improvements are needed. Metrics like click-through rates, sentiment scores, and survey responses provide a clear picture of what’s working and what’s not.
Without these insights, you’re essentially shouting into the void. Modern internal communications tools don't just deliver your messages; they also show you how they’re received. With the right data at your fingertips, you can continuously refine your approach and create communications that truly connect.
In a landscape where finding talent is competitive and resources can be limited, a healthy internal communication platform isn’t a luxury — it’s an investment in business success. If these red flags sound all too familiar, it might be time for an upgrade.
With the right internal communication tool, you can help you empower your workforce today and set up your workplace culture for success in 2025 and beyond.
We get it — work communication has never been louder. Too many channels. Too many tools. Too little signal.
That’s why this Fall, Blink’s release focuses on nuance: Smarter alerts, sharper analytics, and cleaner connections that give your teams more signal, less noise.
From notifications that know when to pause to chat that feels more human, these updates help you cut through the clutter without adding complexity.
Because the best employee experiences don’t shout louder — they just make more sense.
#1. Notifications that know when (and how) to talk
Upgrade unlocked. Blink’s new Notifications framework reimagines how messages reach — and respect — your workforce.
This feature puts power and precision back in everyone’s hands. Whether you’re sending critical safety alerts or scheduling downtime for a global team, Blink now balances reach, relevance, and respect — at scale.
People want more control of their communications — and this upgrade delivers it. With a smarter engine that blends personalization, targeting, and flexibility, organizations can now cut through the noise, boost engagement, and rebuild trust between leaders and teams.
It’s not just a new notification system. It’s a new communication philosophy — one that turns alerts into alignment, and messages into moments that matter.
What’s new:
User autonomy: Employees can now set preferences (All / Important / Mute) and schedule quiet hours by day
Precision reach: Admins can define who sends notifications and safeguard critical groups from muting
Instant context: Notifications now include group names and content previews so people instantly know what matters
Governance by design: Org-level defaults and group-level overrides make communication clean, consistent, and compliant
Featured flags & quiet days: Highlight key announcements, or give everyone a digital breather, directly from group settings
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#2. Chat that feels more human
Communication shouldn’t feel like a chore. With this release, Blink Chat gets a subtle yet powerful glow-up.
New visual tweaks — from chat bubbles to color updates — make conversations clearer, warmer, and easier to follow. It’s small design detail meets big usability payoff, especially for mobile teams on the move.
What’s new:
Refreshed bubble and color design for cleaner conversation flow
Sleeker layout optimizedfor readability and accessibility
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#3. Surveys that spark smarter action
Data is only as good as what you do with it. This update gives your Surveys a sharper edge — faster setup, better targeting, and smoother participation across teams.
What’s new:
Improved creation flow and formatting in the Admin Portal
Trackable surveys that allow you to narrow in on responses from the profile fields you care about most
Cleaner user experience for participants on every platform — especially on mobile
Detailed analytic exports on engagement and completion rates to boost decision-making
Question descriptions that enable you to share more question-specific detail with participants
#4. Informational Workday nudges
Workday is great for processes — but people often need reminders to actually complete them. Enter Informational Workday Nudges.
This new feature helps surface important Workday updates — like upcoming reviews or expiring training — directly inside Blink, where employees already spend their time.
Your HR system just got a human touch.
What’s new:
Automated, context-aware nudges triggered by Workday events
Fully integrated with Blink’s mobile-first experience
Informational-only for now — with Actionable Nudges on the horizon
#5. Smart Search with ServiceNow: One query, all answers
Tired of hunting across tools? Blink’s new ServiceNow federated search brings everything into one place.
Employees can now find ServiceNow tickets, knowledge base articles, and internal content without ever leaving Blink. It’s one search bar to rule them all — and a big win for IT and employee self-service alike.
What’s new:
Unified search results from Blink and ServiceNow
Instant access to help articles and ticket info
Reduced system hopping for employees and IT teams
#6. Live stream analytics: Because reach matters
You’ve mastered live streaming — now it’s time to measure it.
With new live stream analytics, you can finally see who tuned in, how long they stayed, and what content resonated most. Use these insights to refine your next event and make every broadcast count.
The result? A full picture of engagement, not just attendance.
What’s new:
Viewer metrics: Total attendees, average watch time, drop-off points
Ensuring workplace policy compliance is crucial but traditionally time-consuming — especially for frontline workforces.
Our new agreement center lets administrators control and distribute policy agreements and record employee acceptance with ease and precision, right from Blink’s desktop interface.
What’s new:
Recurring employee prompts with custom CTAs and a selection of set cadences
Single-click functionality so employees can accept on mobile or desktop just once
Policy or workplace document links right in the prompt
#8. Coming soon
Because innovation never clocks out. Here’s what’s next on the horizon:
You’re in the market for a new internal communications platform, but which is better: Staffbase vs. Blink?
The answer depends on what exactly you’re looking for. Both offer several similar features, but their execution is different. Let’s dive into the specifics to see which communication tool is right for you.
Staffbase vs. Blink: which is best for you in 2022? 1
The Staffbase employee app works best for big corporations, while Blink’s simpler format lends itself to on-the-go workers.
If a good portion of your team comprises frontline employees, Blink is the internal communications platform for you. Their mobile-first design and seamless app integrations are ideal for keeping deskless workers engaged.
Staffbase offers more robust customization features as standard with each product launch, including a custom logo and font.
A user said, “I love the look & feel of the app and the option to personalise the app for (conditional) user groups.”
But for those looking to customize their employee intranet software’s overall function and employee experience, Blink brings more flexibility, with deep integrations with existing apps inside the platform.
Within this, Blink brings existing apps to the platform via Single Sign-On integrations, while Staffbase offers more functionalities out of the box.
For example, Staffbase comes with a basic payroll function, while Blink has an end-to-end integration with Workday.
Comparing Blink vs. Staffbase on history, Staffbase has been around longer, making it a more established product with tried-and-tested service offerings. It is well-respected as a quality option.
As a newer company, Blink offers more innovation and cutting-edge features. 100% of the product roadmap is written based on customer requests, and it’s to provide feedback on the functionalities they want with each update.
The right solution for you depends on if you’re looking for a one-stop solution or something to complement your existing software.
Staffbase vs. Blink: How they’re similar
Staffbase vs. Blink: which is best for you in 2022? 2
Mobile content
Comparing Staffbase vs. Blink on mobile compatibility, you’ll find both offering well-optimized mobile platforms. That means your deskless employees will have the same access to information, documents, and community as those in the office with either platform.
But some G2 reviews suggest that Staffbase’s “Admin access on smartphones is very limited with basic functionality.”
Support for XL enterprises
Both internal communication platforms are robust enough to support enormous organizations. The intranet, news, and key features are designed to aggregate and organize a large content volume across many different functionalities.
But Staffbase is best used by large corporations, while Blink also works for companies with a large frontline workforce but smaller desk-based teams. Blink’s platform requires less time to implement and works with a hands-off IT experience.
Centralized intranet solution
Staffbase and Blink are good options for those searching for an employee intranet replacement. While peripheral features differ, both offer a solution to disseminate updates, provide access to company policies, spark conversation, and track insights about employee engagement.
Although the search in Staffbase works fine for a mobile app, those using Staffbase intranet will find the lack of filters, document management, and content management tools limiting them from creating a proper knowledge base.
Staffbase vs. Blink: How they’re different
When comparing Staffbase vs. Blink at a high level, it may seem like they share many features. But the execution of those features varies greatly.
Customer input
Blink serves fewer customers, which means they can have a much closer relationship with their customers — we’re talking on a first name basis.
Blink relies heavily on customer feedback to craft its product roadmap and even maintains a Product Portal to allow customers to request features and vote on what they want to see next.
In contrast, users say that Staffbase “aren’t quick to take on board and prioritise client feedback/requests for development.” Overall, Staffbase’s updates and features implementations are less agile.
Email
One notable feature that Staffbase offers that Blink lacks is email building. Through their merger with Bananatag, Staffbase lets you create engaging newsletters, send targeted emails to subsets of employees, and measure the impact of your internal email strategy.
Since frontline workers don’t have company email addresses, email is less of a focus at Blink, although it is accessible via integrations with Gmail and Outlook.
Employee generated content
Blink focuses on decentralizing employee communication so that every employee has a voice.
Blink champions employee-generated content through a live user feed and omni-directional chat features. For organizations that want to revitalize their outdated top-down team communication structure, Blink is a great choice.
Staffbase does not make it as easy for users to share content with other users. To upload a photo, users must send a submission form to the admin — who then creates the post themselves.
This setup is ideal for companies looking for greater control over who can share news. A user appreciated this feature, saying, “It’s very easy to make someone editor of a news channel so for example a Team Leader can communicate to his own team without giving him administrator rights of the whole app.”
Integrations
Blink offers a wider range of integrations with thousands of apps via Single Sign-On. Employees can access niche industry tools, Microsoft teams, and Sharepoint without ever leaving the app. The Blink team also takes care of the dev work, making it an all-in-one solution.
Staffbase integrations are more limited. They offer integrations with Microsoft 365 and SAP. This could only work well for a company that uses other enterprise applications or has a dedicated team to customize Staffbase through their APIs. Users said, “Currently, no local programs can be integrated into the launchpad.”
Notifications
Blink offers an array of real-time and schedulable push notifications to keep employees in the loop and engage with the app frequently.
Besides regular notifications, admins can create priority posts to catch everyone’s attention or create mandatory posts that users must acknowledge. Users can switch notifications on and off and follow certain posts.
Staffbase employee app’s push notifications are less customizable, focusing only on basic functions. Users say notifications “need improving,” and “There is no way to control push notifications separately for each channel.”
Chats
Blink’s chat is designed for both socializing and collaboration — wherever you are. Advanced features like saving messages and file sharing elevate the chat as a tool for getting workflows done rather than just a social media feature.
Staffbase offers an instant messaging feature as an add-on to advanced subscriptions. The chat supports one-on-one and group chats with a 128 user cap.
Users can only send images or videos on the Apple and Android apps, rather than documents. This leads to users calling Staffbase’s chat function “very basic.”
Here’s what Staffbase supports:
Staffbase vs. Blink: which is best for you in 2022? 3
Frontline focus
Blink’s core principle is that they improve frontline workers’ lives. As a result, engagement with the app is remarkably high, with an average of 10 opens per user per day.
While Staffbase is also targeted at frontline workers, many features aren’t carried through to the mobile interface. Reviewers say, “The biggest obstacle for us is to get non-desk users excited about the app and to integrate them.”
Content moderation
In Blink, administrators can assign content moderators who have complete power in managing content.
But Blink offers omnidirectional communication: User-generated content does not have to undergo a review before getting published, but any user can report and flag inappropriate content.
At Staffbase, admins have more direct control over moderating content. But there are some functional limitations around offline viewing and flagging inappropriate content which is surprising in an otherwise full-featured app.
Staffbase vs. Blink: pricing
Blink offers four levels of paid service based on company size, while Staffbase structures its pricing based on the number of features you use.
Blink levels:
Essential: $3.40 per person, per month
Business: Price on application
Enterprise: Price on application
Enterprise Plus: Price on application
Staffbase levels:
Employee app
Employee app + Intranet
Staffbase NOW
Final thoughts: Staffbase or Blink — which should you use in 2022?
Staffbase is a highly customizable internal communication software ideal for large corporations with a clear idea of what tools they need to round out their digital workplace.
Blink is ideal for businesses large and small wanting a complete out-of-the-box solution to engage frontline workers and facilitate more communication across their organization.
If you’re not sure, try a free demo of Blink and see for yourself the technology that drives a 330% increase in engagement for its users.