But 47.4% of internal communication executives mention lack of resources as their primary obstacle in tracking their campaigns.
That’s where the analytics features built into your employee app can help. For example, if you’re wondering how employees are engaging with your communication and content, we’ve got you covered.
Whether it’s chatting with colleagues, accessing Hub content, or posting and commenting on the Feed, Blink support a wide range of metrics to uncover strategic insights.
As an internal communications leader, you can assess the engagement on your Feed posts by category, alias, and audience. Armed with this and other data, you can refine your communication strategy and drive a tangible impact.
Here’s a breakdown of the different engagement metrics you must track in your employee app moving forward.
Key engagement metrics in an employee app
Status and active usage
When you set up a new corporate application for the first time, there are certain metrics that dominate your conversations with senior leaders. And these are mostly related to adoption – how many workers are using the app compared to how many have access to it? You will be able to see this at a glance by checking the following metrics:
- Active: Users who have accepted their invitation and activated their account.
- Invited: Users who were sent an invite but haven’t activated their account.
- Imported: Users who have been imported into the system but haven’t been invited to join Blink yet.
- Disabled: Users whose accounts have been disabled.
- Active Usage %: How often do users (who activated their account over a specific period) open and engage with the Blink app?
Hub analytics is another effective way to get a pulse on your internal communication. It can give you insights into the content being produced, who it’s meant for, and where it’s being posted. That means you can capitalize on the content that’s getting the most traction, and improve the content that isn’t.
- Analytics: Shows who has viewed the Hub content in a given time period, (the past 7, 14, 30, or 90 days, or “all time”). You can also view the date it was created and last updated.
- Content created: Indicates the number of Hub items created during a given time period. This includes everything from sections and folders to documents.
- Content Opens: Refers to the number of times any Hub content was opened during a given time period.
Are your workers using instant messaging? And to what extent? This section lets you analyze metrics related to the chat function.
Chats: Refers to the number of chat messages sent during a given time period, broken down into ‘Total’, ‘Group’, or ‘121 chats’.
Feed post analytics
Engagement metrics are all the rage, not just for the data you get on likes, comments and shares, but also in terms of what you can do with this data.
For example, if there’s a region where more workers are actively engaging, what’s different about their situation? What can you learn that can be applied to other regions as well? Similarly, if there are people who post a lot of content, could you tap into their talent by making them content moderators or publishers?
You can also see what type of content is getting more likes, comments, clicks, and other signals of engagement, then use that to inform your content strategy.
The metrics you can view include:
- Likes: Number of likes on all posts shared during a given time period.
- Comments: Number of comments on all posts shared during a given time period.
- Audience: The number of people who have received the post.
- Reach: The Percentage of the audience that has seen the post.
- Impressions: Each post can be viewed multiple times by the same person. This is the total number of times the post has been viewed.
Feed posts and contributors
Here you can see metrics associated with the publishing of Feed posts: how often content is being shared and consumed, and by whom.
- Stats by Post Category: Number of opens and views per post category.
- Feed posts: Number of posts shared to the Feed during the given time period.
- Authors: Number of users who shared to the Feed during the given period.
- Top Feed Contributors: Who in your organization posts to the feed the most, broken down by title and department.
- Mandatory Reads is a feature that helps administrators highlight certain content and indicate to workers that it must be read. The following metrics help you track the performance of your mandatory content.
- Mandatory read stats: Shows the percentage of each team that has acknowledged the Mandatory Read.Users: Breakdown of individual users with their status, which will be either ‘Hasn’t Read’ or a Date/Timestamp. You can also Search or filter data by Team.
Desktop software, mobile app, or web application — what’s getting the most engagement? If a particular device is getting more engagement than others, then you can take extra measures to ensure that your content and communication are tailored to that device. The following metrics are available.
- Desktop app opens: Number of times an active user opened the desktop app (Windows or Mac) during a given time period.
- Android app opens: Number of times an active user opened the Android mobile app during a given time period.
- iOS app opens: Number of times an active user opened the iOS mobile app during a given time period.
- Web app opens: Number of times an active user opened the web app during a given time period.
No matter what tactics, tools, and channels you put in place for internal communication, ultimately they need to align with business objectives like generating more revenue, making workers happier, or increasing retention.
That’s why more and more senior leaders are asking for the data behind every campaign and undertaking. But showing the results of your internal communication initiatives can be daunting – unless you have easy access to the metrics that support it.
By tracking the essential metrics outlined above, you’ll ultimately be in a position to build better, data-driven content and programs for your organization.
For more information, check out our ultimate guide on choosing, managing, and optimizing your employee app.