As of 2019, millennials are the largest generation in the workforce and will comprise 75 percent of the global labor pool by 2025. Gen Z is right behind them with 61 million Gen Zers entering the workforce in 2018 alone. What does this all mean? For business owners, a lot.
As workforce demographics are changing, so are the ways employees interact with their colleagues. Millennials and Gen Zers want less office politics and more collaboration, feedback, transparency and better company culture overall. And internal communication is the common thread between these desires.
But why is internal communication so important? In many ways, it’s the backbone of every company and one of the biggest factors when it comes to a company’s success. In this post, we’ll look at eight reasons internal communication in an organization is vital for and how a comprehensive solution like Blink’s employee app can help improve internal comms.
There are lots of reasons internal communication is vital for a company’s success, but these eight are some of the most compelling.
1. Deliver company information when (and how) you want
You can have the brightest vision for the growth and development of your company, but if you don’t have solid internal communication within your organization, your messages will fall on deaf ears over and over again. Fostering effective internal comms not only helps ensure that any information you share with your employees is shared when you want it to be— but that it’s shared how you want it to be too. After all, no employee wants to learn about a big company update from an external source.
A big part of the “when and how” of delivering company information effectively means having a reliable channel to do so. And in today’s increasingly digital world, that channel is often mobile.
2. Reach employees anywhere
Speaking of mobile, an effective internal comms plan ensures you can reach employees anywhere, including their phones. Considering that the majority of emails are now read on mobile devices and that the average person spends at least three hours on their mobile device daily, it’s safe to say mobile reach should be part of any internal comms strategy.
This is especially important when you consider that more than 70 percent of employees don’t work in a traditional office setting either. Whether employees work remotely from home, in the field, on-site with clients, or in warehouses, it’s important you can reach your employees anywhere they may be.
With an mobile employee app like Blink, employees can access company information easily on their personal devices, making internal comms simpler for everyone in your organization. Not only is this convenient for business owners, it’s convenient for employees too. Employees can take advantage of the Blink Feed and its convenient features that are familiar and make it a breeze to stay up to date between shifts, customers, or during travel time.
3. Increase productivity
The success of any business relies heavily on how productive employees are. Luckily, solid internal comms can boost productivity in a variety of ways. Smooth internal comms translates into productivity in a variety of ways: When companies communicate efficiently, their teams have more time to get their work done and more time to be creative and innovative in their roles.
With an internal communication app like Blink, your employees can easily find everything they need with a unified search feature as well as archives of everything that has been posted, shared, or mentioned in chat—even photos! Blink also makes communication a two-way street and gives employees a louder voice. Better yet, Blink’s employee engagement app keeps frontline staff productive, trained, and informed and reduces time spent on non-core tasks.
4. Improve customer satisfaction
Increased productivity and improved customer satisfaction go hand in hand. When your employees can do their jobs efficiently, you’ll find that not only are they more productive, but that they’re happier too. This can be an invaluable benefit if you have frontline employees who interact with clients and customers throughout the day as they’re more likely to provide better service.
Better service equals increased customer satisfaction. And it’s one of the biggest reasons why internal communication is so important—when employees are engaged in your business objectives, they're empowered and feel like they have a greater impact.
5. Nip rumors in the bud
Internal comms isn’t always a good thing, especially when it comes to office gossip and rumors. Without solid internal comms, it’s easy for information to spread by word of mouth and get lost in translation. A constant game of telephone can mean that employees are digesting inaccurate information or information that may be better suited coming from their manager. Unfortunately, office gossip and rampant rumors can create a company culture that doesn’t feel transparent to employees.
With a solid internal comms plan, you can decrease the likelihood of office gossip and rumors and help promote positive and productive communication between team members.
6. Align different departments
When different departments can’t effectively work together, the entire company can suffer—a big reason why internal communication within an organization is so important. Solid internal comms helps eliminate friction between departments, which can ensure alignment between different teams, and ultimately help everyone meet their shared goals.
7. Improve HR practices
Internal comms doesn’t just aim to align different departments—it aims to align employees with the company. Strategic internal comms is the foundation of every great human resources department as well as successful business.
Internal comms helps ensure every employee is informed about things like benefits and policies, because if you don’t communicate these effectively, even positive information can leave a sour taste in employees’ mouths.
8. Help employees feel valued
All the benefits above have one thing in common—they can help employees feel valued. For a business owner, employees who feel valued are one of your most valuable assets. Employees who feel appreciated and know their contributions are valued are more productive, miss work less than disengaged employees, and are more likely to take on new responsibilities since they care about your company’s success. And one of the most effective ways to achieve that? Internal communication.
Now that you know why internal communication is important, how will you revamp your organization’s internal comms strategy?